The Band Perry are an
American Country music
group comprised of
siblings Kimberly Perry
vocals, guitar, piano), R
eid Perry (bass
vocals) and Neil Perry
(mandolin, drums, accor
The siblings started
playing together in 2005
and were signed shortly
after in 2009 to Republic
To date The Band Perry has realised 2 albums under the
The Band Perry, released October 2010
Pioneer, released April 2013
Together both albums totalled over 2 million record sales in
Canada and US alone.
The Band Perry uses numerous online media sites. Some
include: Facebook, Twitter, Instagram, YouTube, their official
website, and MySpace. By using these sites The Band Perry is
allowing interaction between them and their fans and allows
fans to take a look into their lives. This allows for the fans to
feel close to the band and form communities around them.
Has up-to-date information on news, tour dates,
pictures, the merchandise.
A section called Community allows for fans to
post comments and images. Kimberly, Neil and
Reid also frequently post in this section.
Over 3,000 tweets
Over 800,000 followers
Since there are 3
members the siblings
always initial at the end
of a tweet so fans can
know who is tweeting.
Retweet fans and
concert information from
sites like Live Nation
The only member with
their own individual
twitter account is Neil
The Band Perry’s Facebook page has almost 3 million
likes! The Band frequently shares concert information
and images from their performances. Much like their
Twitter account the band members initial after a post
they have made so that fans can see who posted it.
Many fans comment on images and posts made by
the band members, but the artist never answer or reply
Over 400 pictures
Over 60, 000
Post a mix of
Only member with
their own account
is Neil (neilperryiii)
Has not been used by the band for a long time
List of nominations and TV performances
There are many media sites that allow you
to listen to The Band Perry online:
The Band Perry is currently on a World
Tour for the album Pioneer. Many sites
are available to buy tickets to their
The following are 4 of many lyric sites that have lyric information
on The Band Perry
Since the rise of social media tons of opportunities exist for online
communities around artists. The Band Perry does a good job
allowing fans to build communities around them through their
use of Twitter, Instagram, Facebook and other social media
sources. These sites allow fans to keep up to date with the band
and interact with the content the singers are posting. The Band
Perry does retweet some tweets via twitter from fans, but does
not interact with fans a lot through Facebook or Instagram.
On their website the band does have a section entitled
Community where members can post images and comments
and the band does post their own comments sometimes as well.
All The Band Perry Sites are frequently updated and maintained.
The fans of The Band Perry have also built their own communities
around their band by making their own twitter pages
Find your Audience
2. Post Meaningful, Sharable Content
3. Engage your Current Fans
4. Continue the Social Push IRL. Hand out
Swag. Put up Flyers.
5. Post Consistently
The Band Perry has established a great audience. Selling
millions of records, acquiring hundreds of thousands followers
on social media sites and playing to sold out country music
The Band Perry posts a lot about up and
coming tours as well as more personnel
messages as seen below
The Band Perry engages with their fans by being members of
numerous social media sites updating fans on their everyday
lives. Although they do not reply or hold conversations very
frequently they do have sessions called #AskBandPerry via
twitter where they answer some fan questions.
In today’s world I believe that Social Media
is way more important for artist than
The Band Perry does a great job with Social
Media and keeping up to date with all the
I have physically never seen a The Band
Perry poster, but I have also not seen one
for any other artist recently either.
In today’s day and age posters are out and
tweets are in.
The Band Perry does a great job being consistent with their
› Their last Instagram post was 17 hours ago
› Their last Tweet was 45 minutes ago
› Their last Facebook post was 4 hours ago
The does a good job posting something at least once a day
helping keep their audience engaged in their content
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