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Web analytics v1.1

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Google Analytics, is free web analytic tool by Google. No installation required. Easy to setup. Great for monitoring and analyzing traffic to your website. This presentation includes, step to setup …

Google Analytics, is free web analytic tool by Google. No installation required. Easy to setup. Great for monitoring and analyzing traffic to your website. This presentation includes, step to setup Google Analytics, Dashboard, identifying KPIs, developing your performance report to monitor the online traffic. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com

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  • Click on Add a New Profile. This will bring up the Google Analytics pages.
    Select Analytics Setting and then select the Create New Website Profile.
    Enter the website that you want to monitor
    Click on the finish button when done.
  • This tracking code snippet should be included in your site's pages so that it appears at the bottom of the page's HTML (or generated-HTML) structure, before the closing <body> tag
  • Time Matrics
    How Time on Page and Time on Site are calucated
    How Avg. Time on Page and Avg. Time on Site are calculated
    About the Length of Visit Report
    Content Reports
    How to use and interpret the Top Content, Content by Title, and Content Drilldown reports
    How to use the Top Landing Pages report
    How to use and interpret the Entrance Paths report.
  • Transcript

    • 1. Vazi Okhandiar NR Computer Learning Center 2100W. Orangewood, Suite 110 Orange, CA 92868 www.nrclc.com (714) 505-3475
    • 2. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Established in 2002  Located in Orange, California  Provide workshops/webinars related to Small & Medium size Businesses (SMB) and Entrepreneurs:  QuickBooks & Microsoft Excel  Online Marketing / Social media  Website Design  Internet Security  Computer basic  Networking  Project Management  and more
    • 3. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  CorporateTraining: Project Management Database Design Application Development  AuthorizedTesting Center by Certiport, Pearson and Prometric  ProvideTest Preparation Classes, Software and Courseware
    • 4. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Microsoft CertifiedTrainer (MCT)  Project Manager Professional (PMP)  MBA, University of California, Irvine  Masters in Computer Science, IIT, Chicago  BS Electrical Engineering, UCI  20+ years - Software development  15+ years – IT Core Adjunct Professor, Multiple Universities  General Motors,Toyota, EDS, Computer Science Corp  Application Development, Database design, project management, web based application development, business intelligence ,Web Analytics
    • 5. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com 233,848,493Websites December 2009 131 billion online searches Dec 2009 4 billion searches per day 175 million per hour • 68% Google • 7%Yahoo • 3% Bing • 22% Others 2.9 million per minute Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com
    • 6. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com
    • 7. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/
    • 8. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Online marketing, also referred to as internet- marketing, web- marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. -Wikipedia Online Visitor PPC Banner Article Newslett er Blog Social Network Web Directorie s Link SEO Email Web Analytic
    • 9. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Web analytics is a collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage. • AWStats • eLogic • Google Analytics • ShinyStat • SiteMeter • StatCounter • W3Counter • W3Perl • Webalizer • Woopra
    • 10. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Google Analytics is a free, powerful, flexible, easy-to-setup and easy-to-use web analytic tool for monitoring and analyzing website traffic and marketing effectiveness.
    • 11. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Where your website visitors coming from?  How long do they stay on your site?  What are they looking at?  Which Keyword/phrases are they using?  Predicting what’s likely to occur in the future?  Understanding customer behavior  Improve allocation of company resources  Investing intelligently in marketing campaigns
    • 12. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Setting up Google Analytics  Understanding how Google Analytics works  Introduction to Google Dashboard  Key Performance Index (KPI)  Monitoring Adsense  Setting an Alert  Customizing Report
    • 13. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com
    • 14. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Step 1:Go to www.google.com/analytics and click on “AccessAnalytics” once the account is created.
    • 15. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Step 2: Login using Google Account and Click on “Add a new Profile” 1 3 4 2
    • 16. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Step 3: Copy the HTML/JavaScript code (Tracking Code) that is generated by Google Analytics
    • 17. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Step 4: Paste the tracking code (HTML/JavaScript) provided by the Google Analytics before the </body> tag on all the web pages that needs to be monitored. <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); } catch(err) {} </script>
    • 18. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com <html> <head> …. </head> ---------------------------------------------------------- <body> <! -- HTML to display content of a page--> : : </body> </html>
    • 19. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com
    • 20. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Users searches for a content using search engine or visit your site using inbound link When user views the page, theTrackingCode on the page sends a message to GoogleAnalytics with Google ID GoogleAnalytics automatically capture and stores the visitor’s information it in its database.
    • 21. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com You log in as a Google Analytic user You request the report Google Analytics checks its database and returns the result. You can export the result, view it in graphical format or in tabular format.
    • 22. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Google Analytics should be used for trend analysis rather than exact number  The users should have  JavaScript turned on their browser  Accept cookies to identify returning customer.
    • 23. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com
    • 24. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Status changes from to when Google Analytics starts gathering information on the website. Go to www.google.com/analytics and log in. Website Profile
    • 25. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Report Navigation Settings Help Help Calendar selection Export (PDF,XML, CVS, PDF) Traffic Source Visitors Trend Site Usage Information Map Overlay Content Overview Visitors Overview
    • 26. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  AllTraffic Sources  Source  Medium  Campaign  Keyword  Ad Content  VisitorType  Landing Page  Geographic  Language  Continent  SubContinent Region  Country/Territory  Region  City  Browser  Browser  Operating System  Screen Colors  Screen Resolution  FlashVersion  Java Support  Network  Service Provider  Hostname  Connection Speed
    • 27. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Note: 30% ofVisitors visit a website for research VisitorsAnalysis •New vs. Returning visitor •Average number of pageviews per visitor •AverageTime spent on the site •Average Bounce Rate
    • 28. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Local vs. International visitor
    • 29. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Keyword Analysis •Keywords used to find the site •Average time spent on the site •Bounce Rate
    • 30. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com What are theTop Landing Page? What is the Bounce Rate on these pages?
    • 31. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com When are visitor exiting the pages? Why are people exiting from those pages? What can we do to improve the service?
    • 32. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Use overlay to identify most visited pages and least visited pages.
    • 33. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com http://analytics.blogspot.com/2010/10/introdu cing-in-page-analytics-visual.html
    • 34. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Content>Adsense>Overview •Unique visitors •Visitor Language •AdSense revenue generated •AdSense CTR (Click Through Rate) •AdSense eCPM (effective cost per thousand impressions) •AdSense Unit Impressions •AdSense Unit Impressions/Visit •AdSense Page Impressions •AdSense Page Impressions/ Visit
    • 35. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com You can setup Daily/Weekly/Monthly to receive report 1 3 4 2 5
    • 36. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Dashboards No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others. Data Export Export your data with the Google Analytics Data Export API or email and export your data directly from the GoogleAnalytics interface into Excel, CSV, PDF and tab delimited files.
    • 37. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Visitors Analysis  New vs Returning visitor  Local vs International visitor  Average number of page view per visitor  AverageTime spent on the site  Average Bounce Rate  Traffic Analysis  Direct vs IndirectTraffic  Referring Site  Keyword Analysis  keywords and phases used by visitors  Landing page based on the keyword
    • 38. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com KPIs Jan Feb … Dec Visits Absolute UniqueVisitors PageViews Av Page view Time on Site Bounce Rate Local visitors InternationalVisitors …. Key Performance Index (KPI) to be monitored on monthly basis
    • 39. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com KPIs Target GA Result Performance Weight Weighted Average Visits 1500 1000 0.66 0.3 0.198 Absolute Unique Visitors 1000 700 0.7 0.2 0.14 PageViews … … … 0.1 Av Page view … Time on Site Bounce Rate Local visitors InternationalVisitors ….. GrandTotal 1.0 Weighted is a value between 0 an 1 assigned by management based on importance Monthly result from Google Analytics Weighted average = Performance x Weight The total Weight should equal to 1.0 Monthly Target set by Management Performance = GA Result Target Total Score is the total Weighted Average. Total Score
    • 40. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com
    • 41. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Google Adsense is an affiliate pay per click program offered by Google.  Google Adsense is a good way for a small Internet site owner to make some extra money.
    • 42. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com 1. Signup for the Google Adsense account at the website https://www.google.com/adsense 2. Log in to the adsense account | 3. Click on the “Adsense Setup” tab. 4. Click on the “Adsense for content” link.
    • 43. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com 5. Select the “Ad Unit” option with either text, image or both. 6. Select the ad size using the “Ad format” option. 7. Copy and paste the HTML code that is generated by the Adsense on to your webpage(s) where you want Google to display their ad.
    • 44. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Adsense Reports provides the status on the adsense account.  Page Impression:A number of times a page with an Adsense ad is loaded or reloaded in a web browser.  Clicks:A click is recorded when a web visitor actually clicks on the advertisement and views the associated page.  Page CTR:The click-through-rate (CTR) is determined by dividing the number of clicks by the number of page impressions.  Page CPM: It is the effective cost per thousand impression (CPM =Total earning*1000/Impressions)  Estimated Earning
    • 45. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com 1. Log into your Adsense account 2. Click on the link in your Adsense account that invite you to integrate with your analytics account. (Note: This link will only be visible if Adsense and Analytics account has the same login.) 3. On the next screen, assign a domain as a primary domain . (Note: For the primary site, there is no need to add additional code to monitor adsense.) 4. For non-primary domain (if any), on the next screen, GoogleAnalytics will generate a small javascript tracking code that needs to be added to the top of pages that already have the analytics code to track adsense information.
    • 46. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Google Analytics > Content>Adsense>Overview
    • 47. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com
    • 48. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  http://www.webdigi.co.uk/blog/2010/ google-analytics-for-facebook-fan- pages/  Step 1: Setup GoogleAnalytics account with name facebook.com/your_page_name to get your tracking code which looks like this UA-3123123-2  Step 2: Create your custom img tag for each of your pages you want to track, for example, the wall.You can use our tool to create the Google Analytics link generator for Facebook pages.
    • 49. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com <img src='http://ga.webdigi.co.uk/fbga.php?googlecode=UA- 5807113- 7&googledomain=www.facebook.com&pagelink=http% 3A//www.facebook.com/pages/Orange-CA/NR- Computer-Learning- Center/317229788743%3Fref%3Dts&pagetitle=Wall'></i mg> Generated by Google URL of Your Facebook Page The Title tab of your Facebook page Step 2: Create your custom img tag for each of your pages you want to track, for example, the wall.You can use our tool to create the GoogleAnalytics link generator for Facebook pages. Step 3: Add the img code generated in step 2 to the bottom of each Facebook fan page that you need to track.
    • 50. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  TwitterTool  HootSuite  Google Places
    • 51. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  http://piwik.org/ (PHP/MySQL)  FireStats (PHP/MySQL)  Snoop  Yahoo!Web Analytics  BBClone  Woopra  JawStats  4Q  MochiBot  GrapeWeb Statistics  Source: http://sixrevisions.com/usabilityaccessibility/10- promising-free-web-analytics-tools/
    • 52. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Checkout the Google Adsense policies listed at https://www.google.com/adsense/support/bin/answer.py?answer= 48182  http://devgrow.com/using-google-analytics-to-refine-your- website/  http://www.sundeepmachado.com/2009/11/monitoring-your-site- traffic-for-free.html  http://www.youtube.com/watch?v=LT_e8qeZiCw&feature=player _embedded#!  How Does Google Adsense Monitor Clicks for Invalid Clicks? | eHow.com http://www.ehow.com/how-does_5183099_google- monitor-clicks-invalid-clicks_.html#ixzz0vPFBSLA0
    • 53. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com 1. Know your business 2. Identify your keywords. 3. Develop content around your keywords. 4. Add GoogleTracking code to all your pages and content you want to track. 5. Analyze Google Analytics Report on regular basis. 6. Fine-tune your web content based on the analysis. Know your business Analyze needs Develop Content Monitor visitors Analyze behavior Fine-tune content
    • 54. NR Computer Learning Center . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com