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Web analytics v1.1

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Google Analytics, is free web analytic tool by Google. No installation required. Easy to setup. Great for monitoring and analyzing traffic to your website. This presentation includes, step to setup ...

Google Analytics, is free web analytic tool by Google. No installation required. Easy to setup. Great for monitoring and analyzing traffic to your website. This presentation includes, step to setup Google Analytics, Dashboard, identifying KPIs, developing your performance report to monitor the online traffic. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com

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  • Click on Add a New Profile. This will bring up the Google Analytics pages.Select Analytics Setting and then select the Create New Website Profile.Enter the website that you want to monitorClick on the finish button when done.
  • This tracking code snippet should be included in your site's pages so that it appears at the bottom of the page's HTML (or generated-HTML) structure, before the closing tag
  • Time MatricsHow Time on Page and Time on Site are calucatedHow Avg. Time on Page and Avg. Time on Site are calculatedAbout the Length of Visit ReportContent ReportsHow to use and interpret the Top Content, Content by Title, and Content Drilldown reportsHow to use the Top Landing Pages reportHow to use and interpret the Entrance Paths report.

Web analytics   v1.1 Web analytics v1.1 Presentation Transcript

  • Welcome to Web Analytics
    Vazi Okhandiar
    NR Computer Learning Center
    2100 W. Orangewood, Suite 110
    Orange, CA 92868
    www.nrclc.com
    (714) 505-3475
    • Established in 2002
    • Located in Orange, California View slide
    • Provide workshops/webinars related to Small & Medium size Businesses (SMB) and Entrepreneurs: View slide
    • QuickBooks & Microsoft Excel
    • Online Marketing / Social media
    • Website Design
    • Internet Security
    • Computer basic
    • Networking
    • Project Management
    • and more
    NR Computer Learning Center
    • Corporate Training:
    • Project Management
    • Database Design
    • Application Development
    • Authorized Testing Center by Certiport, Pearson and Prometric
    • Provide Test Preparation Classes, Software and Courseware
    NR Computer Learning Center
  • Vazi Okhandiar
    Microsoft Certified Trainer (MCT)
    Project Manager Professional (PMP)
    MBA, University of California, Irvine
    Masters in Computer Science, IIT, Chicago
    BS Electrical Engineering, UCI
    20+ years - Software development
    15+ years – IT Core Adjunct Professor, Multiple Universities
    General Motors, Toyota, EDS, Computer Science Corp
    Application Development, Database design, project management, web based application development, business intelligence , Web Analytics
  • Online Searches
    233,848,493 Websites December 2009
    • 68% Google
    • 7% Yahoo
    • 3% Bing
    • 22% Others
    2.9 million per minute
    131 billion online searches Dec 2009
    4 billion searches per day
    175 million per hour
    Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com
  • Web Search Market ShareFeb 2010
    Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/
  • What is Online Marketing?
    Online marketing, also referred to as internet-marketing, web-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. - Wikipedia
  • What is Web Analytics?
    Web analytics is a collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage.
    • AWStats
    • eLogic
    • Google Analytics
    • ShinyStat
    • SiteMeter
    • StatCounter
    • W3Counter
    • W3Perl
    • Webalizer
    • Woopra
  • Google Analytics
    Google Analytics is a free, powerful, flexible, easy-to-setup and easy-to-use web analytic tool for monitoring and analyzing website traffic and marketing effectiveness.
  • Some of the Questions to ask
    Where your website visitors coming from?
    How long do they stay on your site?
    What are they looking at?
    Which Keyword/phrases are they using?
    Predicting what’s likely to occur in the future?
    Understanding customer behavior
    Improve allocation of company resources
    Investing intelligently in marketing campaigns
  • Google Analytics Tool
    Setting up Google Analytics
    Understanding how Google Analytics works
    Introduction to Google Dashboard
    Key Performance Index (KPI)
    Monitoring Adsense
    Setting an Alert
    Customizing Report
  • Part 1
    Registering Your Site
  • Part 1: Register Your Site with Google Analytics
    Step 1:Go to www.google.com/analytics and click on “Access Analytics” once the account is created.
  • Part 1: Register Your Site with Google Analytics
    Step 2: Login using Google Account and Click on “Add a new Profile”
    1
    2
    3
    4
  • Part 1: Register Your Site with Google Analytics
    Step 3: Copy the HTML/JavaScript code (Tracking Code) that is generated by Google Analytics
  • Part 1: Register Your Site with Google Analytics
    Step 4: Paste the tracking code (HTML/JavaScript) provided by the Google Analytics before the </body> tag on all the web pages that needs to be monitored.
    Tracking Code
    <script type="text/javascript">
     vargaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");  document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); 
    </script> 
    <script type="text/javascript"> 
    try{  varpageTracker = _gat._getTracker("UA-xxxxxx-x");  pageTracker._trackPageview();  }
    catch(err) {}
    </script>
  • Understanding HTML Page
    <html>
    <head>
    ….
    </head>
     ----------------------------------------------------------
    <body>
    <! -- HTML to display content of a page-->
    : :
    </body>
    </html>
    Tracking Code
  • Part II
    Understanding
    How Google Analytics works
  • How does Google Analytics Work?
  • How does Google Analytics Work?
  • Note
    Google Analytics should be used for trend analysis rather than exact number
    The users should have
    JavaScript turned on their browser
    Accept cookies to identify returning customer.
  • Part III
    Google Analytics Dashboard
  • Go to www.google.com/analytics and log in.
    Tracking the visitor – After Activation
    Website Profile
    Status changes from to when Google Analytics starts gathering information on the website.
  • Google Analytics - Dashboard
    Export (PDF, XML, CVS, PDF)
    Help
    Report Navigation
    Calendar
    selection
    Settings
    Visitors
    Trend
    Help
    Site Usage Information
    Content
    Overview
    Visitors
    Overview
    Traffic Source
    Map
    Overlay
  • All Traffic Sources
    • Geographic
    • Language
    • Continent
    • Sub Continent Region
    • Country/Territory
    • Region
    • City
    • Browser
    • Browser
    • Operating System
    • Screen Colors
    • Screen Resolution
    • Flash Version
    • Java Support
    All Traffic Sources
    Source
    Medium
    Campaign
    Keyword
    Ad Content
    Visitor Type
    Landing Page
    • Network
    • Service Provider
    • Hostname
    • Connection Speed
  • Visitors: Overview
    Visitors Analysis
    • New vs. Returning visitor
    • Average number of pageviews per visitor
    • Average Time spent on the site
    • Average Bounce Rate
    Note: 30% of Visitors visit a website for research
  • Visitors: Map Overlay
    Local vs. International visitor
  • Keywords
    Keyword Analysis
    • Keywords used to find the site
    • Average time spent on the site
    • Bounce Rate
  • Top Landing Page
    What are the Top Landing Page?
    What is the Bounce Rate on these pages?
  • Exit Pages
    When are visitor exiting the pages?
    Why are people exiting from those pages?
    What can we do to improve the service?
  • Overlay
    Use overlay to identify most visited pages and least visited pages.
  • In Page Analytics (new feature)
    http://analytics.blogspot.com/2010/10/introducing-in-page-analytics-visual.html
  • Google Analytics: Monitoring Adsense
    Content>Adsense>Overview
    • Unique visitors
    • Visitor Language
    • AdSense revenue generated
    • AdSense CTR (Click Through Rate)
    • AdSense eCPM(effective cost per thousand impressions)
    • AdSense Unit Impressions
    • AdSense Unit Impressions/Visit
    • AdSense Page Impressions
    • AdSense Page Impressions/ Visit
  • Setup An Alert
    You can setup Daily/Weekly/Monthly to receive report
    3
    1
    4
    2
    5
  • Customized Reporting
    Dashboards
    No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
    Data Export
    Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.
  • Google Analytics: Key Performance Index (KPI)
    Visitors Analysis
    New vs Returning visitor
    Local vs International visitor
    Average number of page view per visitor
    Average Time spent on the site
    Average Bounce Rate
    Traffic Analysis
    Direct vs Indirect Traffic
    Referring Site
    Keyword Analysis
    keywords and phases used by visitors
    Landing page based on the keyword
  • Regularly Monitor business Related KPIs
    Key Performance Index (KPI) to be monitored on monthly basis
    Sample
    Monthly Monitoring Report
  • Quick Performance Measurement
    Weighted is a value between 0 an 1 assigned by management based on importance
    Sample Performance
    Measurement Report
    Performance = GA Result
    Target
    Weighted average = Performance x Weight
    Total Score
    Monthly Target set by Management
    Total Score is the total Weighted Average.
    Monthly result from Google Analytics
    The total Weight should equal to 1.0
  • Google Adsense
  • What is an Google AdSense?
    Google Adsense is an affiliate pay per click program offered by Google.
    Google Adsense is a good way for a small Internet site owner to make some extra money.
  • Setting up Adsense Account
    Signup for the Google Adsense account at the website https://www.google.com/adsense
    Log in to the adsense account |
    Click on the “Adsense Setup” tab.
    Click on the “Adsense for content” link.
  • Steps to Use Adsense
    Select the “Ad Unit” option with either text, image or both.
    Select the ad size using the “Ad format” option.
    Copy and paste the HTML code that is generated by the Adsense on to your webpage(s) where you want Google to display their ad.
  • AdSense
    Adsense Reports provides the status on the adsense account.
    Page Impression: A number of times a page with an Adsense ad is loaded or reloaded in a web browser.
    Clicks: A click is recorded when a web visitor actually clicks on the advertisement and views the associated page.
    Page CTR: The click-through-rate (CTR) is determined by dividing the number of clicks by the number of page impressions.
    Page CPM: It is the effective cost per thousand impression (CPM = Total earning*1000/Impressions)
    Estimated Earning
  • Setting up Google Analytics to Monitor Adsense
    Log into your Adsense account
    Click on the link in your Adsense account that invite you to integrate with your analytics account. (Note: This link will only be visible if Adsense and Analytics account has the same login.)
    On the next screen, assign a domain as a primary domain . (Note: For the primary site, there is no need to add additional code to monitor adsense.)
    For non-primary domain (if any), on the next screen, Google Analytics will generate a small javascript tracking code that needs to be added to the top of pages that already have the analytics code to track adsense information.
  • Google Analytics: Monitoring Adsense
    Google Analytics > Content>Adsense>Overview
  • Facebook
  •  Google Analytics for Facebook Fan Pages
    http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
    Step 1: Setup Google Analytics account with name facebook.com/your_page_name to get your tracking code which looks like this UA-3123123-2
    Step 2: Create your custom img tag for each of your pages you want to track, for example, the wall. You can use our tool to create the Google Analytics link generator for Facebook pages.
  • Step 2: Create your custom img tag for each of your pages you want to track, for example, the wall. You can use our tool to create the Google Analytics link generator for Facebook pages.
    Step 3: Add the img code generated in step 2 to the bottom of each Facebook fan page that you need to track.
    Generated by Google
    <imgsrc='http://ga.webdigi.co.uk/fbga.php?googlecode=UA-5807113-7&googledomain=www.facebook.com&pagelink=http%3A//www.facebook.com/pages/Orange-CA/NR-Computer-Learning-Center/317229788743%3Fref%3Dts&pagetitle=Wall'></img>
    URL of Your Facebook Page
    The Title tab of your Facebook page
  • Other Tools include
    Twitter Tool
    HootSuite
    Google Places
  • Open Source Web Analytics
    http://piwik.org/ (PHP/MySQL)
    FireStats (PHP/MySQL)
    Snoop
    Yahoo! Web Analytics
    BBClone
    Woopra
    JawStats
    4Q
    MochiBot
    Grape Web Statistics
    Source: http://sixrevisions.com/usabilityaccessibility/10-promising-free-web-analytics-tools/
  • Reference
    Checkout the Google Adsense policies listed at https://www.google.com/adsense/support/bin/answer.py?answer=48182
    http://devgrow.com/using-google-analytics-to-refine-your-website/
    http://www.sundeepmachado.com/2009/11/monitoring-your-site-traffic-for-free.html
    http://www.youtube.com/watch?v=LT_e8qeZiCw&feature=player_embedded#!
    How Does Google Adsense Monitor Clicks for Invalid Clicks? | eHow.comhttp://www.ehow.com/how-does_5183099_google-monitor-clicks-invalid-clicks_.html#ixzz0vPFBSLA0
  • Summary
    Know your business
    Identify your keywords.
    Develop content around your keywords.
    Add Google Tracking code to all your pages and content you want to track.
    Analyze Google Analytics Report on regular basis.
    Fine-tune your web content based on the analysis.
  • Other Tools include
    Q & A