Your SlideShare is downloading. ×
0
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Steve Wiideman SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Steve Wiideman SEO

665

Published on

Presentation on Search Engine Optimization.

Presentation on Search Engine Optimization.

Published in: Education, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
665
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search Engine Optimizationby Steve Wiideman<br />
  • 2. Introduction to<br />Search Engine<br />Optimization<br />
  • 3. About Steve Wiideman<br />Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies<br />Consultant for brands such as Skechers, RingCentral, and Flirt<br />Search Google for “SEO Expert”<br />Authored 3 FREE eBooks, downloadable at seosteve.com<br />
  • 4. What is SEO?<br />A method of achieving higher ranking in Google, Bing and other search engines<br />A way of gaming web search sites however possible to get more traffic<br />Bidding on keywords to learn which terms attract buying customers without spending $<br />The name a few thousand people share in Korea<br />All of the above<br />
  • 5. 3 Principles of SEO<br />Relevance to Query<br />Popularity / Citations<br />User Choice / User Behavior<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />CLICK<br />
  • 6. Principle 1 – Relevancy<br />Finding & Tracking Important Terms<br />Creating Quality, ‘Linkable’ Content<br />
  • 7. Organizing Your Keywords<br />Consider behavior cycles<br />Broad terms are competitive & ambiguous (be the best result)<br />“Buying” terms will be produce the best long term results<br />It’s all in the details<br />Adding descriptive information will make your page stand out<br />Size, shape, color, cost, features, location, adjectives, adverbs <br />Pay-Per-Click data can help<br />“Silo” your keywords similar to an AdWords campaign<br />Use your PPC data to determine where to start with SEO<br />
  • 8. Keyword Research Exercise<br />Use the Google AdWords Keyword Tool to find:<br />5 high-volume, highly competitive terms<br />5 low-volume, less competitive terms<br />
  • 9. Create Linkable, Shareable, Addictive Content<br />Remember, the search engines want to return the best search result. <br />No amount of link building or gaming the system will fix bad content.<br />There are supportive facts and references<br />Something fun or interesting is included.<br />The content is useful and original<br />
  • 10. Principle 2 – Popularity<br />Links & Mention<br />Social Media<br />
  • 11. Finding Great Links<br /> Start with vendors and partners<br /> Give to receive (discounts? )<br /> Get featured in industry articles<br /> Guest blogging & blog reviews<br /> Use link acquisition tools<br /> Ontolo.com<br /> OpenSiteExplorer.org<br /> seomoz.org Link Acquisition Tools<br />
  • 12. Principle 3 – User Choice<br />
  • 13. Click-Through Rate (CTR)<br />Google records every search<br />Google records every click<br />Google records every return<br />Google records time spent before return<br />The higher the ‘natural’ CTR, the higher the ranking<br />(discussion: how to boost CTR)<br />
  • 14. Principle 3 – User Choice<br />Amazon uses several basic sales principles<br />to prevent visitors from leaving.<br /><ul><li>List price (urgency)
  • 15. Limited time shipping offers (scarcity)
  • 16. Product reviews (reciprocity)
  • 17. Teaser content (authority / authenticity)</li></li></ul><li>Pop Quiz: The 3 Principles of SEO<br />Relevance to Query<br />Popularity / Citations<br />User Choice / User Behavior<br />
  • 18. How You Can Connect with Me<br />Twitter: @seosteve<br />Facebook.com/stevewiideman<br />LinkedIn.com/in/seoexpert<br />Email: info@seosteve.com<br />Search “seo expert”<br />Steve Wiideman<br />
  • 19. For more information about internet marketing or any other hands-on workshops/training, visit www.nrclc.com.<br />NR Computer Learning Center<br />2100 W. Orangewood, Suite 110<br />Orange, CA 92868<br />714.505.3475<br />

×