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Steve Wiideman SEO
 

Steve Wiideman SEO

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Presentation on Search Engine Optimization.

Presentation on Search Engine Optimization.

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    Steve Wiideman SEO Steve Wiideman SEO Presentation Transcript

    • Search Engine Optimizationby Steve Wiideman
    • Introduction to
      Search Engine
      Optimization
    • About Steve Wiideman
      Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies
      Consultant for brands such as Skechers, RingCentral, and Flirt
      Search Google for “SEO Expert”
      Authored 3 FREE eBooks, downloadable at seosteve.com
    • What is SEO?
      A method of achieving higher ranking in Google, Bing and other search engines
      A way of gaming web search sites however possible to get more traffic
      Bidding on keywords to learn which terms attract buying customers without spending $
      The name a few thousand people share in Korea
      All of the above
    • 3 Principles of SEO
      Relevance to Query
      Popularity / Citations
      User Choice / User Behavior
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    • Principle 1 – Relevancy
      Finding & Tracking Important Terms
      Creating Quality, ‘Linkable’ Content
    • Organizing Your Keywords
      Consider behavior cycles
      Broad terms are competitive & ambiguous (be the best result)
      “Buying” terms will be produce the best long term results
      It’s all in the details
      Adding descriptive information will make your page stand out
      Size, shape, color, cost, features, location, adjectives, adverbs
      Pay-Per-Click data can help
      “Silo” your keywords similar to an AdWords campaign
      Use your PPC data to determine where to start with SEO
    • Keyword Research Exercise
      Use the Google AdWords Keyword Tool to find:
      5 high-volume, highly competitive terms
      5 low-volume, less competitive terms
    • Create Linkable, Shareable, Addictive Content
      Remember, the search engines want to return the best search result.
      No amount of link building or gaming the system will fix bad content.
      There are supportive facts and references
      Something fun or interesting is included.
      The content is useful and original
    • Principle 2 – Popularity
      Links & Mention
      Social Media
    • Finding Great Links
      Start with vendors and partners
      Give to receive (discounts? )
      Get featured in industry articles
      Guest blogging & blog reviews
      Use link acquisition tools
      Ontolo.com
      OpenSiteExplorer.org
      seomoz.org Link Acquisition Tools
    • Principle 3 – User Choice
    • Click-Through Rate (CTR)
      Google records every search
      Google records every click
      Google records every return
      Google records time spent before return
      The higher the ‘natural’ CTR, the higher the ranking
      (discussion: how to boost CTR)
    • Principle 3 – User Choice
      Amazon uses several basic sales principles
      to prevent visitors from leaving.
      • List price (urgency)
      • Limited time shipping offers (scarcity)
      • Product reviews (reciprocity)
      • Teaser content (authority / authenticity)
    • Pop Quiz: The 3 Principles of SEO
      Relevance to Query
      Popularity / Citations
      User Choice / User Behavior
    • How You Can Connect with Me
      Twitter: @seosteve
      Facebook.com/stevewiideman
      LinkedIn.com/in/seoexpert
      Email: info@seosteve.com
      Search “seo expert”
      Steve Wiideman
    • For more information about internet marketing or any other hands-on workshops/training, visit www.nrclc.com.
      NR Computer Learning Center
      2100 W. Orangewood, Suite 110
      Orange, CA 92868
      714.505.3475