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Optimize your website and make it search engine friendly, so that search engine can find the website easily. The presentation provide technique for identifying the keyword for your business and tips …

Optimize your website and make it search engine friendly, so that search engine can find the website easily. The presentation provide technique for identifying the keyword for your business and tips on optimizing your website using free online tools. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com


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    • 1. Vazi Okhandiar NR Computer Learning Center 2100W. Orangewood, Suite 110 Orange, CA 92868 www.nrclc.com (714) 505-3475 ©COPYRIGHT 2001 - 2010 ALL RIGHTS RESERVED . N&R Technology, LLC
    • 2. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Established in 2002  Located in Orange, California  Provide workshops/webinars related to Small & Medium size Businesses (SMB) and Entrepreneurs: QuickBooks & Microsoft Excel Online Marketing / Social media Website Design Internet Security Computer basic Networking Project Management and more
    • 3. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  CorporateTraining: Project Management Database Design Application Development  AuthorizedTesting Center by Certiport, Pearson and Prometric  ProvideTest Preparation Classes, Software and Courseware
    • 4. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  PMP, Project Management Institute  Microsoft & CIW CertifiedTrainer  MBA, University of California, Irvine  Masters in Computer Science, IIT, Chicago  BS Electrical Engineering, UCI  20+ years - Software development  15+ years – IT CoreAdjunct Professor, Multiple Universities  General Motors,Toyota, EDS, Computer Science Corp  Specialization inWeb Based Application Development, IT project management andWeb Analytics
    • 5. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Online Marketing PPC Banner Article Newsletter Blog Social Media Web Directorie s Link SEO Web Analytic Online marketing, also referred to as internet- marketing, web- marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. -Wikipedia
    • 6. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com 233,848,493Websites December 2009 131 billion online searches Dec 2009 4 billion searches per day 175 million per hour •68% Google •7%Yahoo •3% Bing •22% Others 2.9 million per minute Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com
    • 7. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/
    • 8. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via “natural” or un-paid (“organic” ) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. -Wikipedia
    • 9. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  A web search engine is designed to search for information on theWorldWideWeb.  The search results are usually presented as a list of website where the match is found.  The information may be a web page, image, description and other link to other files.
    • 10. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Web Spider starts crawling the website It builds a list of keywords that it finds on your site and identifies the associated URL Search engine indexes the word list using its indexing algorithm Search Engine Stores the information in their system so that it can access the URL when those word are searched
    • 11. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com User submits the query to the search engine Web server sends the query to the index server Index server determines the web pages that contain the words The server sends the assembled results page back to the main web server The web server sends the result page over the Internet to the user’s web browser.
    • 12. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Google (www.google.com)  Yahoo (www.yahoo.com)  MSN/Live (www.msn.com)  Bing (www.bing.com)  AlltheWeb (www.alltheweb.com) Comprehensive list of search engines: http://thesearchenginelist.com/
    • 13. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com
    • 14. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Source: http://www.blogstorm.co.uk/google-organic-seo-click-through-rates/ Position Avg CTR 1 35% - 46% 2 12% - 30% 3 8% - 20% 4 6% - 17% 5 5% - 15% 6 4% - 14% 7 3%-13% 8 3% - 10% 9 3% - 9% 10 3% - 7%
    • 15. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Reputation (Inbound links)  Good content  Age of the domain  Sites with outbound links  Title relevancy to the content  HTMLTags (keyword and Description)
    • 16. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Website SEO Keywords Content Tags LinksOrganization Directory Site Map
    • 17. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Step 1. Define what your business does. Step 2. Determine the keywords for your business . Step 3. Use ad word tools (www.google.com), to determine the how many users are searching for those keyword/phrase (demand) Step 4. Determine how many websites are using those keyword/phrases (supply) Step 5. Identify and use the keyword/phrases that are high in demand and low in supply. 1. Keywords /phrases Exercise
    • 18. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  The Long tail Keywords are the multi-phrase search queries the visitors use on search engines to arrive at your website.
    • 19. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com To get list of possible keyword combinations, use http://keywords.submitexpress.com/ Or http://www.webseoanalytics.com/free/seo- tools/web-seo-analysis.php#viewreport
    • 20. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com SEOTOOL:  http://www.webseoanalytics .com/free/seo-tools/web- seo-analysis.php  http://tools.seobook.com/ge neral/keyword-density/ Watch out for the high density keywords. Keyword density is the number of times a keyword or a keyword phrase is used in proportion with other words that appear on a Web page. •Maintain keyword density below 4% •There should be at least one occurrence of the keyword Try It Out!! (1)
    • 21. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Using Keywords in the <TITLE>Tag  Emphasize keywords using HeadingTags  Using Keywords in HTMLTags  Using Keyword in <META>Tags  Using Keywords in the ALT Attribute 2. HTMLTags
    • 22. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com <html> <head> <Title> Article | Search Engine Optimization</Title> <meta name="keywords" content=“SEO, Search Engine Optimization, keyword, " /> </head> <body> <! -- HTML to display content of a page--> : : : : : : </body> </html>
    • 23. Title Body Title Tag Body Tag Header Body
    • 24. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Use ShortTitle (Min: 10 and Max: 64Char)  UseTargeted keywords inTitle  Important keyword should go first  Each page should have UniqueTitle  Title should be descriptive of the page  Avoid keyword stuffing Example <Title> Article | Search Engine Optimization</Title>
    • 25. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com TitleTag Meta Description URL Google 66-69 Characters 156-158 Characters 75-92 Characters Bing 67-72 Characters 176-184 Characters 91-94 Characters Yahoo 64-65 Characters 164-190 Characters 65-80 Characters Source: http://www.slideshare.net/
    • 26. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Title Description
    • 27. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Emphasize keyword on page.  BoldTag: <B>  EmphasisTag: <EM>  StrongTag: <Strong>  HeaderTag: <H1> , <H2>, <H3>, <H4>. <H5> HTML Tag Effect <H1> … </H1> Heading 1 <H2> … </H2> Heading 2 <H3> … </H3> Heading 3 <H4> … </H4> Heading 4 <H5> … </H5> Heading 5 <H6> … </H6> Heading 6
    • 28. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  The <meta> tag provides information about data in the HTML page  page description, keywords, author of the document, last modified, and other metadata.  The <meta> tag goes inside the <head> element.  Metadata is not displayed by the browser  Used by the search engine.  Meta tags are used to specify
    • 29. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com <head> <meta name="description" content="FreeWeb tutorials" /> <meta name="keywords" content="HTML,CSS,XML,JavaScript" /> </head>
    • 30. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com http://www.submitexpress.com/analyzer/ http://www.metatags.org/analyze_your_meta_tags Try It Out!! (2)
    • 31. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  http://www.prioritysubmit.com/seotools- meta-tag-editor.html
    • 32. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Keyword:  The keywords associated with the page  Length: more that 10 char and less than 250 chars each.  Maximum: 20 words or 870 character  Example: ▪ <meta name=“Keyword" content="Free,Training” />  Description  The Description Meta tag is used to describe the content of the page.  Length: between 50 and 200 character ▪ Example ▪ <meta name=“Description" content="FreeTraining” />
    • 33. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  IMGTag: Use Alt attribute to describe the image  <IMG SRC=“shoe.jpg” ALT=“Black Shoe”>  Don’t use iFrame in the page. It cannot be parsed by search engine.
    • 34. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  KnowYour Customer  Use Survey  Distribute questionnaires  Focus Group  Face-to-face interview 3. Content
    • 35. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Include keywords and phrases (more than once)  Avoid embedding keywords in the Images  Provide Useful Information  Provide Authoritative Information  Write High Quality and Relevant Content for your audience  Writing Engaging content  Put the Most Important Stuff First on the Page  Use Headings and Subheadings  Length Matters (less than 1000 words per page)
    • 36. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  http://www.seomoz.org/popular-searches
    • 37. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Write articles  Blog post  Video  Slide shows  Podcasts  Newsletter Your Domain Article Blog Video Slide Show Podcast Newslet ter
    • 38. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Create Clear Organization and Hierarchy  Treat every Page as a Gateway to your site  Have links to all Important Pages onYour Main Navigation Home Page Service Product Pre-school Elementary Middle School High School Contact Us 4. Organization
    • 39. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Use Keywords inYour Folder and File Names  Use the keywords and phrases that are appropriate for the page  All pages should use at least one keyword  No keyword should be left unused.  Do not force a keyword on a page  Avoid DuplicateContent  Avoid Dynamic Content (pages were content changes every time you visit the site).
    • 40. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Test your Website Popularity  http://www.prioritysubmit.com/seotools-link-popularity.html  http://www.submitexpress.com/linkpop/  http://www.webseoanalytics.com/free/seo-tools/google- pagerank-checker.php  http://www.page-rank-lookup.com/ Try It Out!! (3) 5. Links
    • 41. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  0 –You are Not Listed on Google, or have been kicked off.  1 –Very poor. However, you are listed.  2 – Poor. However, you can imporice  3 – Average. Most sites are about a 3.  4 – Above Average.  5 – Good.With a 5 you may land on the 1st page of some search terms.  6 – Great.You’ve done some good work.You’ll be able to contend for some top position.  7 –You’re on fire.You’re a top site. Most small and medium size companies should dream of seven.  8 –You must be huge like ESPN.com  9 –Your bigger than ESPN like CNN.com orYahoo.com  10 – Reserved for the best like Google, Microsoft.com, Adobe.com Ref: http://www.domain-pop.com/
    • 42. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Web site Conten t forum Blog Press release s RSS Feeds Testim onials Free Tools Newsle tters Social Media Article Affiliat es Videos Podcast
    • 43. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Verify and fix any outgoing link on your page that is broken.  Tool: http://linkchecker.submitexpress.com/
    • 44. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  Google (www.google.com)  Yahoo (www.yahoo.com)  Bing (www.bing.com)  AlltheWeb (www.alltheweb.com)  AltaVista (ww.altavista.com)  AOL (http://search.aol.com)  Ask (www.ask.com)  Best of theWeb (www.botw.org)  Gigablast (www.gigablast.com)  JoeAnt (www.joeant.com)  Open Directory (www.dmoz.org)  Starting Point (www.stpt.com)  Wikia Search (http://search.wiki.com) 6. Directories Start with free listing at http://www.dmoz.org/add.html
    • 45. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  http://city.ask.com  www.dexknows.com  http://maps.google.com  www.local.com  www.superpages.com  www.truelocal.com  http://maps.live.com  http://local.yahoo.com  www.yellowpages.com Comprehensive list of search engines: http://thesearchenginelist.com/
    • 46. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com  It is an XML page that lists the pages of your site in simple hierarchical order.  Search engine uses the file to crawl all the pages on the website.  Ref: www.sitemaps.org 7. Site Map
    • 47. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com Step 1: Site Map GenerationTool  www.xml-sitemaps.com  www.sitemapdoc.com Step 2: Save the content in sitemaps.xml Step 3: Add following line to your site’s robots.txt file:  SITEMAP: www.<site_name>.com/sitemaps.xml Step 4: Upload the sitemaps.xml and robots.txt on the root folder for the website. Try It Out!! (4)
    • 48. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com <URLSET xmins=http://www.sitemaps.org/schemas/sitemap/0.9> <URL> <LOC>http://www.yoursite.ccom</Loc> <Priority>1.0</priority> <Lastmod>2009-10-20T16:33:07+00:00</Lastmod> <Changefreq>daily</changefreq> </url> <url>…</url> </urlset>
    • 49. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com To OptimizingYourWebsite for Search Engine: 1. KnowYour Customer 2. Fine tuneYour Keywords/phrases based on your customer’s search pattern 3. Use Keyword inTitle, Description and the page 4. TweakYour <Meta>Tags 5. Treat each page as an independent page 6. Develop Content to Meet Customer’s Needs 7. PutYour most Important Information First 8. UseText Instead of Images 9. Use Clear Organization and Hierarchy structure 10. Creates Sitemap 11. SubmitYour Site to Directories 12. Use online marketing techniques (Social Media, E-mail, Blog …) to Solicit Inbound Links
    • 50. @ NR Computer Learning Company . 2100 W. Orangewood . Suite 110 . Orange . CA 92868 (714) 505-3475 . www.nrclc.com

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