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Search engine optimization

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Optimize your website and make it search engine friendly, so that search engine can find the website easily. The presentation provide technique for identifying the keyword for your business and tips ...

Optimize your website and make it search engine friendly, so that search engine can find the website easily. The presentation provide technique for identifying the keyword for your business and tips on optimizing your website using free online tools. Presented by Vazi Okhandiar, founder of NR Computer Learning Center. www.nrclc.com

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Search engine optimization Search engine optimization Presentation Transcript

  • Search Engine Optimization
    Vazi Okhandiar
    NR Computer Learning Center
    2100 W. Orangewood, Suite 110
    Orange, CA 92868
    www.nrclc.com
    (714) 505-3475
    ©COPYRIGHT 2001 - 2010 ALL RIGHTS RESERVED . N&R Technology, LLC
    • Established in 2002
    • Located in Orange, California
    • Provide workshops/webinars related to Small & Medium size Businesses (SMB) and Entrepreneurs:
    • QuickBooks & Microsoft Excel
    • Online Marketing / Social media
    • Website Design
    • Internet Security
    • Computer basic
    • Networking
    • Project Management
    • and more
    NR Computer Learning Center
    • Corporate Training:
    • Project Management
    • Database Design
    • Application Development
    • Authorized Testing Center by Certiport, Pearson and Prometric
    • Provide Test Preparation Classes, Software and Courseware
    NR Computer Learning Center
  • Vazi Okhandiar
    PMP, Project Management Institute
    Microsoft & CIW Certified Trainer
    MBA, University of California, Irvine
    Masters in Computer Science, IIT, Chicago
    BS Electrical Engineering, UCI
    20+ years - Software development
    15+ years – IT Core Adjunct Professor, Multiple Universities
    General Motors, Toyota, EDS, Computer Science Corp
    Specialization in Web Based Application Development, IT project management and Web Analytics
  • Online Marketing
    Online marketing, also referred to as internet-marketing, web-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. - Wikipedia
  • Online Searches
    233,848,493 Websites December 2009
    • 68% Google
    • 7% Yahoo
    • 3% Bing
    • 22% Others
    2.9 million per minute
    131 billion online searches Dec 2009
    4 billion searches per day
    175 million per hour
    Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com
  • Web Search Market ShareFeb 2010
    Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/
  • What is Search Engine Optimizaion?
    Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via “natural” or un-paid (“organic” ) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
    - Wikipedia
  • What is a Web Search Engine?
    A web search engine is designed to search for information on the World Wide Web.
    The search results are usually presented as a list of website where the match is found.
    The information may be a web page, image, description and other link to other files.
  • How does the Search Engine Work?
  • How does the Search Engine Work?
  • List of Popular Search Engines
    Google (www.google.com)
    Yahoo (www.yahoo.com)
    MSN/Live (www.msn.com)
    Bing (www.bing.com)
    AlltheWeb (www.alltheweb.com)
    Comprehensive list of search engines: http://thesearchenginelist.com/
  • Avg Searches per Month (Feb, 2010)
    Google : 10.936 billionYahoo : 2.445 billionMicrosoft : 1.582 billionAsk : 286 millionAOL : 149 million
    Source: http://gorumors.com/crunchies/average-number-of-search-engine-queries-per-month/
    As of December 2009 - around 234 million websites
    source: http://hottopicsonline.info/internet/how-many-websites-are-there
  • Search Results
  • Click Through Vs Position
    Source: http://www.blogstorm.co.uk/google-organic-seo-click-through-rates/
  • What Search Engines Looking for?
    Reputation (Inbound links)
    Good content
    Age of the domain
    Sites with outbound links
    Title relevancy to the content
    HTML Tags (keyword and Description)
  • Search Engine Optimization (SEO)
  • Determining Keyword
    1. Keywords /phrases
    Step 1. Define what your business does.
    Step 2. Determine the keywords for your business .
    Step 3. Use ad word tools (www.google.com), to determine the how many users are searching for those keyword/phrase (demand)
    Step 4. Determine how many websites are using those keyword/phrases (supply)
    Step 5. Identify and use the keyword/phrases that are high in demand and low in supply.
    Exercise
  • Long tail keyword Research
    The Long tail Keywords are the multi-phrase search queries the visitors use on search engines to arrive at your website.
  • Keyword Research Tool
    To get list of possible keyword combinations, use
    http://keywords.submitexpress.com/
    Or
    http://www.webseoanalytics.com/free/seo-tools/web-seo-analysis.php#viewreport
  • Keyword Density
    Keyword density is the number of times a keyword or a keyword phrase is used in proportion with other words that appear on a Web page.
    • Maintain keyword density below 4%
    • There should be at least one occurrence of the keyword
    SEO TOOL:
    http://www.webseoanalytics.com/free/seo-tools/web-seo-analysis.php
    http://tools.seobook.com/general/keyword-density/
    Watch out for the high density keywords.
    Try It Out!!
    (1)
  • HTML Tags
    2. HTML Tags
    • Using Keywords in the <TITLE> Tag
    • Emphasize keywords using Heading Tags
    Using Keywords in HTML Tags
    • Using Keyword in <META> Tags
    Using Keywords in the ALT Attribute
  • Basic HTML
    <html>
    <head>
    <Title> Article | Search Engine Optimization</Title>
    <meta name="keywords" content=“SEO, Search Engine Optimization, keyword, " />
    </head>
     
    <body>
    <! -- HTML to display content of a page-->
    : :
    : :
    : :
    </body>
    </html>
  • Title Page
    Title
    Title Tag
    Header
    Body
    Body
    Body Tag
  • Title Tag
    Use Short Title (Min: 10 and Max: 64Char)
    Use Targeted keywords in Title
    Important keyword should go first
    Each page should have Unique Title
    Title should be descriptive of the page
    Avoid keyword stuffing
    Example
    <Title> Article | Search Engine Optimization</Title>
  • Tag Length Recommendations
    Source: http://www.slideshare.net/
  • Title
    Description
  • Header Tags
    Emphasize keyword on page.
    Bold Tag: <B>
    Emphasis Tag: <EM>
    Strong Tag: <Strong>
    Header Tag: <H1> , <H2>, <H3>, <H4>. <H5>
  • Meta Tag
    The <meta> tag provides information about data in the HTML page
    page description, keywords, author of the document, last modified, and other metadata.
    The <meta> tag goes inside the <head> element.
    Metadata is not displayed by the browser
    Used by the search engine.
    Meta tags are used to specify
  • Meta Tag: Example
    <head><meta name="description" content="Free Web tutorials" /><meta name="keywords" content="HTML,CSS,XML,JavaScript" />
    </head>
  • Meta Tags Analyzer
    http://www.metatags.org/analyze_your_meta_tags
    Try It Out!!
    (2)
    http://www.submitexpress.com/analyzer/
  • Meta Tag Editor
    http://www.prioritysubmit.com/seotools-meta-tag-editor.html
  • Meta Tag
    Keyword:
    The keywords associated with the page
    Length: more that 10 char and less than 250 chars each.
    Maximum: 20 words or 870 character
    Example:
    <meta name=“Keyword" content="Free, Training” />
    Description
    The Description Meta tag is used to describe the content of the page.
    Length: between 50 and 200 character
    Example
    <meta name=“Description" content="Free Training” />
  • Other Tags
    IMG Tag: Use Alt attribute to describe the image
    <IMG SRC=“shoe.jpg” ALT=“Black Shoe”>
    Don’t use iFrame in the page. It cannot be parsed by search engine.
  • Content
    Know Your Customer
    Use Survey
    Distribute questionnaires
    Focus Group
    Face-to-face interview
    3. Content
  • Content
    Include keywords and phrases (more than once)
    Avoid embedding keywords in the Images
    Provide Useful Information
    Provide Authoritative Information
    Write High Quality and Relevant Content for your audience
    Writing Engaging content
    Put the Most Important Stuff First on the Page
    Use Headings and Subheadings
    Length Matters (less than 1000 words per page)
  • Popular Searches
    http://www.seomoz.org/popular-searches
  • Content
    Write articles
    Blog post
    Video
    Slide shows
    Podcasts
    Newsletter
  • Website Organization
    Create Clear Organization and Hierarchy
    Treat every Page as a Gateway to your site
    Have links to all Important Pages onYour Main Navigation
    4. Organization
  • Site Organization
    Use Keywords in Your Folder and File Names
    Use the keywords and phrases that are appropriate for the page
    All pages should use at least one keyword
    No keyword should be left unused.
    Do not force a keyword on a page
    Avoid Duplicate Content
    Avoid Dynamic Content (pages were content changes every time you visit the site).
  • Website Popularity
    5. Links
    Test your Website Popularity
    http://www.prioritysubmit.com/seotools-link-popularity.html
    http://www.submitexpress.com/linkpop/
    http://www.webseoanalytics.com/free/seo-tools/google-pagerank-checker.php
    http://www.page-rank-lookup.com/
    Try It Out!!
    (3)
  • Page Ranking
    0 – You are Not Listed on Google, or have been kicked off.
    1 – Very poor. However, you are listed.
    2 – Poor. However, you can imporice
    3 – Average. Most sites are about a 3.
    4 – Above Average.
    5 – Good. With a 5 you may land on the 1st page of some search terms.
    6 – Great. You’ve done some good work. You’ll be able to contend for some top position.
    7 – You’re on fire. You’re a top site. Most small and medium size companies should dream of seven.
    8 – You must be huge like ESPN.com
    9 – Your bigger than ESPN like CNN.com or Yahoo.com
    10 – Reserved for the best like Google, Microsoft.com, Adobe.com
    Ref: http://www.domain-pop.com/
  • In bound Link
  • Checker For Broken Link
    Verify and fix any outgoing link on your page that is broken.
    Tool: http://linkchecker.submitexpress.com/
  • Submit Your Site to Search Engines and Directories
    Google (www.google.com)
    Yahoo (www.yahoo.com)
    Bing (www.bing.com)
    AlltheWeb (www.alltheweb.com)
    AltaVista (ww.altavista.com)
    AOL (http://search.aol.com)
    Ask (www.ask.com)
    Best of the Web (www.botw.org)
    Gigablast (www.gigablast.com)
    JoeAnt (www.joeant.com)
    Open Directory (www.dmoz.org)
    Starting Point (www.stpt.com)
    Wikia Search (http://search.wiki.com)
    6. Directories
    Start with free listing at
    http://www.dmoz.org/add.html
  • Local Search Directories
    http://city.ask.com
    www.dexknows.com
    http://maps.google.com
    www.local.com
    www.superpages.com
    www.truelocal.com
    http://maps.live.com
    http://local.yahoo.com
    www.yellowpages.com
    Comprehensive list of search engines: http://thesearchenginelist.com/
  • Using Site Map
    It is an XML page that lists the pages of your site in simple hierarchical order.
    Search engine uses the file to crawl all the pages on the website.
    Ref: www.sitemaps.org
    7. Site Map
  • Steps for creating Site Map
    Step 1: Site Map Generation Tool
    www.xml-sitemaps.com
    www.sitemapdoc.com
    Step 2: Save the content in sitemaps.xml
    Step 3: Add following line to your site’s robots.txt file:
    SITEMAP: www.<site_name>.com/sitemaps.xml
    Step 4: Upload the sitemaps.xml and robots.txt on the root folder for the website.
    Try It Out!!
    (4)
  • Content of Sitemaps.xml
    <URLSET xmins=http://www.sitemaps.org/schemas/sitemap/0.9>
    <URL>
    <LOC>http://www.yoursite.ccom</Loc>
    <Priority>1.0</priority>
    <Lastmod>2009-10-20T16:33:07+00:00</Lastmod>
    <Changefreq>daily</changefreq>
    </url>
    <url>…</url>
    </urlset>
  • Summary
    To Optimizing Your Website for Search Engine:
    Know Your Customer
    Fine tune Your Keywords/phrases based on your customer’s search pattern
    Use Keyword in Title, Description and the page
    Tweak Your <Meta>Tags
    Treat each page as an independent page
    Develop Content to Meet Customer’s Needs
    Put Your most Important Information First
    Use Text Instead of Images
    Use Clear Organization and Hierarchy structure
    Creates Sitemap
    Submit Your Site to Directories
    Use online marketing techniques (Social Media, E-mail, Blog …) to Solicit Inbound Links