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Anchorman 2 Changed what it Means to Be a Movie

by Working at VaynerMedia on Dec 27, 2013

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It's not just enough to make a movie, market it with trailers, and call it a day. Check out how the team behind Anchorman 2 went above and beyond to change the way movies are sold.

It's not just enough to make a movie, market it with trailers, and call it a day. Check out how the team behind Anchorman 2 went above and beyond to change the way movies are sold.

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  • hanzouti1 Moez Hanzouti I think Lost The Series has did this strategy before...Remember the buzz that they create in the press conference in Comic con 2006. And a lot of content has been created online. They create an extension of the series beyond the TV. 2 months ago
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  • chrisbirrell chrisbirrell Great slideshare Gary. You are now responsible for me checking out all the social coverage for Anchorman 2 and watching 10 Anchorman clips/trailers back to back on YouTube. I thank you for that my friend. 3 months ago
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  • sarahware1 Sarah Ware Ok, so Anchorman 2 didn't perform that well in the box office. I think there's more to be said for the lifetime value of the Anchorman brand. I'm dying to see it - but I'd much rather watch movies at home so I don't go to the theater unless it's specifically for the effects. I think what they've done is very clever because they can earn money in other ways by making Ron a 'real person' that doesn't just exist in the movies. I'm always curious as to how many people watch the movie through XBMC or wait until it's available to rent versus going to the theaters anyway. I mean come on - I wouldn't watch Anchorman 2 without a beer in my hand and flannels on. And I can't wait. 3 months ago
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  • drapeaum Mark Drapeau, Director of Innovative Engagement (Public Sector) at Microsoft Gary, what they did to promote the movie was very creative and definitely got my attention multiple times. But I agree with Jason Spencer that at the end of the day, not only didn't they crush the box office, but I'm not aware of the empirical evidence that these creative marketing tactics drove enough of the box office they *did* get to make it all worth everyone's time and effort. 3 months ago
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  • hafizif1 Hafizi Fizi, Karyawan at kagax jelas kerjanya df 3 months ago
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  • MauxMagnificent MauxMagnificent Gary, all the naysayers are missing your point.... the game has been redefined... besides do you think the paid for all of that exposure...? Nope it also made money along the way... thanks for the heads up... we chronicle elements this type of effort in our book, Brand Extension http://bit.ly/17NQjXA from a B-2-B perspective. We'll be working with a large gaming company this early Spring on a breakthrough concept. Be Well and Thanks Again 3 months ago
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  • HaLe34 Ha Le download amazon` book with $000 http://81dc52bc.linkbucks.com 3 months ago
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  • chloeforbeskindlen Chloë Forbes-Kindlen, Join in the fun at at C4 Compete Well said Gary and great points, thank you :-) 3 months ago
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  • Dawn-Callahan Dawn Callahan, Vice President of Merchandise I believe this is a great new and innovative way to reach an audience. Bravo to the team who thinks outside of the box! 3 months ago
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  • MarkStonham Mark Stonham, LinkedIn Trainer and Social Selling Consultant at Wurlwind Sales Development Thanks Gary for the insight. Gives a whole new meaning to the phrase 'Character Actor'. I see parallels with Alan Partridge (Steve Coogan), Mr Bean (Rowan Atkinson) and many others who live out a whole new persona. It extends the accessibility beyond the cinema, provides cross-promotion and merchandising opportunities and shareable content, as it becomes a franchise phenomenon. Great to see how they're being creative with social channels too. 3 months ago
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