Google
Project Ara
Building the LEGO of Smartphones
Project Ara is the codename for an
initiative by Google that aims to
develop a free, open hardware
platform for creating
h...
Ara is about opening hardware in the same way Android has
opened software – put it in the hands of the many as opposed
to ...
Google's Advanced Technology and Projects
(ATAP) group is in charge of Project Ara.
The head of Project Ara, Paul Eremenko...
Ara phones are built using
modules inserted into metal
endoskeletal frames known as
“Endos". It acts as the switch to
the ...
Modules can be anything
like a display, processor,
keyboard, battery, camera,
gamepad, etc.
Modules can be built by
any de...
Ara phones will use
Electropermanent magnets to
hold all the modules in place.
The modules will use Capacitive
Interconnec...
Project Ara is working with 3D Systems to develop a new kind of 3D
printer that's capable of mass producing custom shells ...
Google will host the store that sells the modules and also will sell the plastic, 3D-printed
shells.
Advantages of Ara phones:
• Phones is very cheap.
• You only buy the features that you want.
• Your phone could last indef...
Disadvantages of Ara phones:
• It will be bigger and heavier
than a standard phone.
• The connectors are bound to
cause pr...
The first model of the
modular phone “Grey Phone”
is scheduled to be released in
January 2015.
The first model will cost a...
Want to know more then just Google it.
Thank You 
Google Project Ara - The Modular Smartphone
Google Project Ara - The Modular Smartphone
Google Project Ara - The Modular Smartphone
Google Project Ara - The Modular Smartphone
Google Project Ara - The Modular Smartphone
Google Project Ara - The Modular Smartphone
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Google Project Ara - The Modular Smartphone

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A presentation on Google's Project Ara.
The world's first modular smartphone.
The LEGO of Smartphones.

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Transcript of "Google Project Ara - The Modular Smartphone"

  1. 1. Google Project Ara Building the LEGO of Smartphones
  2. 2. Project Ara is the codename for an initiative by Google that aims to develop a free, open hardware platform for creating highly modular smartphones.
  3. 3. Ara is about opening hardware in the same way Android has opened software – put it in the hands of the many as opposed to the grip of a few. The goals is to democratize the hardware ecosystem, break it wide open, basically disintermediate the OEMs.
  4. 4. Google's Advanced Technology and Projects (ATAP) group is in charge of Project Ara. The head of Project Ara, Paul Eremenko 
  5. 5. Ara phones are built using modules inserted into metal endoskeletal frames known as “Endos". It acts as the switch to the on-device network linking all the modules together.
  6. 6. Modules can be anything like a display, processor, keyboard, battery, camera, gamepad, etc. Modules can be built by any developer using the open source MDK (Module Developers Kit) which is already available.
  7. 7. Ara phones will use Electropermanent magnets to hold all the modules in place. The modules will use Capacitive Interconnect pads instead of pins as a communication channel. A new communication standard called UniPro will be utilized by modules which provides 10 gigabits of throughput to most modules from the on-device network with a couple- microsecond latency.
  8. 8. Project Ara is working with 3D Systems to develop a new kind of 3D printer that's capable of mass producing custom shells (the plastic pieces on the back of each module).
  9. 9. Google will host the store that sells the modules and also will sell the plastic, 3D-printed shells.
  10. 10. Advantages of Ara phones: • Phones is very cheap. • You only buy the features that you want. • Your phone could last indefinitely. • Repairs are easier and cheaper. • You could have two versions of your phone.
  11. 11. Disadvantages of Ara phones: • It will be bigger and heavier than a standard phone. • The connectors are bound to cause problems. • Certain combinations won’t work. • It won’t be optimized. • How many combinations can there really be?
  12. 12. The first model of the modular phone “Grey Phone” is scheduled to be released in January 2015. The first model will cost around $50.
  13. 13. Want to know more then just Google it. Thank You 

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