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  • 1. Google Project Ara Building the LEGO of Smartphones
  • 2. Project Ara is the codename for an initiative by Google that aims to develop a free, open hardware platform for creating highly modular smartphones.
  • 3. Ara is about opening hardware in the same way Android has opened software – put it in the hands of the many as opposed to the grip of a few. The goals is to democratize the hardware ecosystem, break it wide open, basically disintermediate the OEMs.
  • 4. Google's Advanced Technology and Projects (ATAP) group is in charge of Project Ara. The head of Project Ara, Paul Eremenko 
  • 5. Ara phones are built using modules inserted into metal endoskeletal frames known as “Endos". It acts as the switch to the on-device network linking all the modules together.
  • 6. Modules can be anything like a display, processor, keyboard, battery, camera, gamepad, etc. Modules can be built by any developer using the open source MDK (Module Developers Kit) which is already available.
  • 7. Ara phones will use Electropermanent magnets to hold all the modules in place. The modules will use Capacitive Interconnect pads instead of pins as a communication channel. A new communication standard called UniPro will be utilized by modules which provides 10 gigabits of throughput to most modules from the on-device network with a couple- microsecond latency.
  • 8. Project Ara is working with 3D Systems to develop a new kind of 3D printer that's capable of mass producing custom shells (the plastic pieces on the back of each module).
  • 9. Google will host the store that sells the modules and also will sell the plastic, 3D-printed shells.
  • 10. Advantages of Ara phones: • Phones is very cheap. • You only buy the features that you want. • Your phone could last indefinitely. • Repairs are easier and cheaper. • You could have two versions of your phone.
  • 11. Disadvantages of Ara phones: • It will be bigger and heavier than a standard phone. • The connectors are bound to cause problems. • Certain combinations won’t work. • It won’t be optimized. • How many combinations can there really be?
  • 12. The first model of the modular phone “Grey Phone” is scheduled to be released in January 2015. The first model will cost around $50.
  • 13. Want to know more then just Google it. Thank You 