ANNUAL STATE OF SERVICE REPORTThe Global Leader In Humanitarian Service2011-2012
We Are GlobalCA I U.S. and Affiliates, Bermuda and Bahamas USCA II Canada CANADACA III South America, Central America, Caribbean & Mexico FOLACCA IV Europe EUROPACA V Orient & Southeast Asia OSEALCA VI India, South Asia, Africa & Middle East ISAAMECA VII Australia, New Zealand, Papua New Guinea,Indonesia, S. Pacific ANZI
Ninety-five years ago, Melvin Jones, a 38-year-old Chicago business leader,asked a simple and world-changing question – what if people put their talentsto work by improving their communities?Almost 100 years later, Lions Clubs International is the worlds largest serviceclub organization, with a global network comprised of over 1.35 millionmembers in over 207 countries.This Annual State of Service Report provides an overview of the impact Lionsare making in service to their communities. Lions from around the worldworked to address some of the most pressing issues facing our globalcommunity, including disaster preparedness and relief, health and wellness,and environmental sustainability.Lions were also challenged to expand their service to individuals with visionloss. Since Helen Keller asked Lions to be the “knights of the blind in thecrusade against darkness” at the 1925 Lions International Convention, Lionshave served hundreds of millions of people by providing vision screenings,eyeglasses, education (including access to assistive technology and Braillelearning materials), cataract surgeries, vision-related services, and advocatingfor the blind and visually impaired.Lions continuously demonstrated their unyielding commitment to communityservice by serving millions more people and organizing thousands moreactivities in all corners of the world.As you read through the report, we hope that you will be touched by thestories behind Lions service and inspired by how powerful a network ofvolunteers can be in meeting the needs of more than 46,000 communitiesaround the world.Wayne A. MaddenInternational PresidentWing-Kun TamImmediate Past President1
2 We Make A DifferenceServiceHighlightsSERVICE ACTIVITIESIn 2011-12, participating clubs (approxi-mately 50% of all clubs) reported nearly450 thousand service projects, a 28%increase over last years’ reported serv-ice activities.The total number of people served inthe 2011-12 fiscal year was well over200 million people. A 25% increase overlast year’s reported number.Lions members represented in this re-port invested over 550 million hours ofservice into developing and integratingservice projects in all corners of theglobe.CAMPAIGN HIGHLIGHTSLions were challenged at the beginningof the year to plant one million trees;upon the completion of the tree plantingcampaign, Lions reported planting over15 million trees worldwide.Lions served a total of 16 million peoplethrough their combined efforts underthe Global Action Campaigns and in-vested a total of 207 million servicehours to these efforts.STRATEGIC HIGHLIGHTSThe seasonality assessment revealed that Lions were most active in the firstand second quarters of the fiscal year. The highest amount of service activitieswere reported in the month of October. This assessment provides new insightson the seasonality of Lions service that can be used for targeted programmingand promotion of related resources during specific times of the year.Through the implementation of Project Refresh, a secondary study that wasconducted on membership, we were able to compare differences in activityreporting between “blue” clubs and “gold” clubs. This evaluation revealed thatthere are significant correlations between membership engagement andservice activities.LOOKING AHEADThis report provides key insights that can be used to develop more targetedservice planning tools and resources to support Lions within a particulargeographic or program area. The report also allows us to assess Lions levelof service engagement and explore possible correlations with membershipgrowth.While the data are not fully representative of the all geographic areas (particu-larly Europe and ISAAME where club reporting is still quite low), the report canbe an important part of long range planning for the Association.Looking ahead, more clubs should be encouraged to use the service activityreport, particularly in the underrepresented areas, in order to allow for a moreaccurate analysis of Lions service trends. It will also be important to monitorservice and level of engagement with the introduction of various campaignsand special initiatives.
ENGAGING OUR YOUTHIn August of 2011, Lions were encour-aged to organize and participate in avariety of service projects working withthe youth in their communities. Thecampaign provided a means to notonly mobilize youth to participate inprojects that made a difference in theircommunities, but also enabled them tolearn new skills and apply their leader-ship through service. The “Engagingour Youth” campaign had the highestamount of reported activities this pastyear. On average, each Lions clubserved 100 people through this cam-paign. The average Lions club invested6 hours into planning and implementingyouth related activities. In total, 1.6 mil-lion people were served through thiscampaign.SHARING THE VISIONLions have a long history of serving theblind and visually impaired dating backto 1925 when Helen Keller challengedLions to become "knights of the blind inthis crusade against darkness." Duringthe month of October, Lions placed anadditional emphasis on this area ofservice by organizing a variety of visionrelated health projects in commemora-tion of “World Sight Day”. Specificprojects included education and aware-ness events, vision screenings, eye-glass collection, and assistance to thevisually impaired. In total Lions served5.5 million people and collected a totalof 678 thousand eye glasses. Eachclub, on average, organized 5 activitiesand served 100 people. This illustratesthe commitment that Lions have tocontinually being ‘knights of the blind’.3RELIEVING THE HUNGERDuring the months of December and January, Lions were called to fight hunger in theircommunities. Lions took on the challenge by organizing a variety of projects includingcommunity-wide food drives, school-based feeding programs, distribution of foodbaskets for needy families, and special events to raise awareness about hunger andpoverty. Lions clubs served more people through the “Relieving The Hunger” cam-paign than any other campaign. Each club, on average, organized 5 activities andserved 127 people. In total, over 8 million people worldwide were served through thiscampaign.PROTECTING OUR ENVIRONMENTDuring the month of April, Lions were challenged to organize projects to improve andprotect their local environment in celebration of Earth Day. Clubs participated in a vari-ety of projects as part of the campaign, including highway/community clean ups,recycling, and community education and awareness events. Reporting clubs dedi-cated more service hours (206 million) to “Protecting Our Environment” than any othercampaign. On average each club served 80 people. Lions were also challenged toplant a million trees this past year—a goal that was surpassed just three months intothe campaign.Global Service Action Campaigns
4 We Make A DifferenceGlobal ServiceProject HighlightsENGAGING OURYOUTH IN ISTANBULLions actively provide the youth in theircommunities with opportunities forachievement, learning, contribution,and service through the sponsorship ofyouth development projects. In August of2011, the Kazasker Lions Club spon-sored a personal development and skillscamp for the “Engaging Our Youth” cam-paign. The camp was a joint projectbetween the Atalar Lions Club and theKazasker Lions Club. This camp is an an-nual event that has been ongoing for sixyears. The youth camp consisted of anintensive week of art and cultural proj-ects. The participants of the training pro-gram were exposed to hands-onactivities through team building, work-shops, and small group discussions fos-tering the spirit of peace, understanding,and cooperation.SHARING THE VISION IN GHANASince 1998, Lions “World Sight Day”,held annually in October, has focused at-tention on eliminating preventable blind-ness and improving sight. Lions clubsaround the world conduct special sight-related projects on this day including col-lecting eyeglasses, conducting visionscreenings, and raising awareness. OnOctober 21, 2011 the Accra Lions Clubof Ghana scheduled a community eyescreening in commemoration of “WorldSight Day”. This event benefited over 300people, who were screened and treatedfor various eye diseases including cos-metic conjunctivitis, cataracts, and refrac-tion errors.RELIEVING THE HUNGER IN COLOMBIAToday, there are more than one billion people who do not have enough food to eat.That means that one person out of every seven live in a state of chronic hunger.In an effort to alleviate hunger in their region, the Monarch Baranoa Lions Club inColombia organized food distributions at 20 grocery stores. The goal was to reacha large scale of urban municipalities, according to the World Food Program (WFP)there are currently 6 million Colombians living below the extreme poverty line. Withover 43 years of service, the Monarch Baranoa Lions Club believes in large scaleprojects that extend relief to populations most in need of assistance.PROTECTING OUR ENVIRONMENT IN THE U.S.After discussing Past International President Tam’s goal of planting one million trees,the Baileys Cross Road Host Lions Club in Virginia was excited to take part in thechallenge. They previously participated in projects with their local middle school,Glasgow, and they decided to ask the schools garden club to assist them in thisventure. Both the advisor and club members knew this was a great opportunity towork together to beautify their grounds, protect the environment, and help meet thegoal to plant one million trees. The Lions attended a local training program, led by arepresentative from the Virginia Department of Forestry. They learned about whyplanting trees was important, tree selection, and how to properly plant and care forthe trees. After the training the Lions planted trees on the school grounds. Theschool plans to make a plaque in appreciation and a bench to place in the dedi-cated area.
6 We Make A DifferenceImmediate Past President Wing-KunTam began the 2011-12 fiscal yearby challenging Lions around theworld to plant one million trees todemonstrate the strength of ourglobal network. During the 2011-12fiscal year Lions reportedly plantedover 15 million trees.Why trees? It’s no secret that trees helpthe environment, but you may be surprisedby all the benefits that planting a tree canprovide. Trees are like the lungs of theplanet. They breathe in carbon dioxide andbreathe out oxygen. They also reduce ero-sion to save soil, help preserve local watersources, and provide habitat for wildlife liv-ing under more and more stress. Plantingtrees on a local level can affect the carbondioxide and oxygen rates in the entireworld.Tree PlantingCampaign Lions planted 15.2 million trees whichwill result in the oxygen supply for over30 million people.**A single mature tree can absorb carbon dioxide at a rate of 48lbs. per year and release enoughoxygen back into the atmosphere to support 2 human beings - McAliney, Mike. Documentationand Information Sources for Land Resources Protection.05101520251118 1815182119USACanadaFolacEuropaOsealIsaameAnziGRAPH 2. Average Number of Service Hours per ClubDedicated to Tree Planting050100150200250163250257511410060USACanadaFolacEuropaOsealIsaameAnziGRAPH 1. Average Number of Trees Planted by ClubPrince Hussain Aga Khan and Past InternationalPresident Wing-Kun Tam plant a silver oak tree markingjoint commitment to plant 1.5 million trees in Kenya.
ENVIRONMENTALAWARENESS IN PERUMembers of the Lions Club “El Por-venir” spearheaded an environmentalawareness campaign in the northernarea of Bello Horizonte Trujillo. Theyheld meetings with top officials andcommunity leaders in the area toexplain the objectives of the project(entitled "Planting Oxygen"), andpaid visits to institutions of highereducation to raise awareness amongstudents about environmental stew-ardship. The project also included atree planting activity. This project wasa huge success and helped to raiseenvironmental awareness in theirregion.SAND CONTROLSIN INNER MONGOLIAIn order to protect the environmentand meet the needs of sand controlsin the Alashan area (in Inner Mongo-lia), the China Council of Lions Clubsorganized a joint tree planting proj-ect. Through this project Lions from7 districts of mainland China planted1 million trees on 18,000 acres landin Bayan, Inner Mongolia. Throughthis project, Lions not only raisedawareness, but also they were ableto build a relationship with local gov-ernment and the community.7BIO-FUEL IN TANZANIALions Club Perstorp has been supporting sustainable tree planting projects for over8 years. The Lions planted Jatropha trees which benefit the poor families living in theKashumbiliro district. Since the trees can help the community produce oil, the impov-erished families will be able to have a source of income to support their livelihood andallow them to send their children to school. This project illustrates a commitment tosustainability and innovation through tree planting.
8 We Make A DifferenceService ActivityOverviewDuring FY2011-2012, reportingclubs collectively served over 200million people around the world andinvested over 550 million hours toserving their communities.CATEGORICAL ANALYSISThe four most reported service areaswere: Community and Culture, Healthand Wellness, Disaster Preparedness andRelief, and Environmental Services. Graph3 illustrates the average number of serv-ice hours and people served for each ofthe four categories.This graph illustrates a positive correlationbetween service hours and peopleserved. The more time clubs invest intoservice the more people are servedthrough that investment.As illustrated in Figure 1, the Communityand Culture service area accounted forthe most activities (52%), people served(34%), and service hours (70%). It is in-teresting to note that although Health andWellness only accounted for 25% ofactivities, it made up 36% of the totalnumber of people served.050100150200GRAPH 3. Average Per Club17316314410941526796ServiceHoursPeopleServedServiceHoursServiceHoursServiceHoursPeopleServedPeopleServedPeopleServedCommunity&CultureHealth&WellnessDisasterPreparedness&ReliefEnvironmentalServicesFIGURE 1. Service Engagement By Key Program Areas25%8%15%52%70%7%4%19%Activities Service Hours24%36%34%6%People ServedCommunity & CultureHealth & WellnessDisaster PreparednessEnvironment
COMMUNITY AND CULTURELions value community enrichment andcultural awareness. Reporting clubsorganized over 106,000 communityservice activities throughout the year.Community and culture projectsrepresent 52% of all the reportedservice activities.HEALTH AND WELLNESSHelen Keller challenged Lions to be“knights of the blind” in 1925, andLions have worked on vision and hear-ing projects ever since. Reporting clubsorganized more than 52,000 Healthand Wellness service activities, attribut-ing to 25% of all reported activities.DISASTER PREPAREDNESSAND RELIEFWhen disaster strikes Lions are oftentimes the first ones on the scene.Reporting clubs organized more than16,000 disaster preparedness and reliefactivities which accounted for 8% of allreported activities.ENVIRONMENTLions have organized environmentalservice projects in support of the asso-ciation’s policy on the human environ-ment for more than 30 years. Today,Lions environmental service projectsrepresent 15% of all reported activities,with over 30,000 reported environmentalservice activities.9
Reporting clubs organized over 106,000community service activities throughoutthe year, which accounted for more than341 million service hours that benefittednearly 146 million people around theworld. The most common activities in-cluded social community events (14%),civic services (13%), sports and recre-ation events (10%), art and culturalevents (8%), food bank and distribution(7%), and other community service ac-tivities.The Osu Childrens Home was estab-lished in 1949, since then it has be-come the largest orphanage in Ghanato look after children who have beenabandoned, abused, and displaced.After visiting the Osu Children’s Homethe Accra Lions Club realized that theorphanage was in great need of re-pairs. The building posed health haz-ards to the children of the home. TheLions cleaned the grounds of the or-phanage and made repairs to the facil-ity. The Lions also unclogged anddisinfected the plumbing to eliminatepotential breeding areas for mosqui-toes and help reduce the frequent inci-dence of malaria. The Osu Childrenshome was very thankful for this under-taking and thanked Lions for helpingreinstate a clean and safe environmentfor the children.Health and WellnessReporting clubs organized more than 52,000 Health and Wellness service activ-ities throughout the year, including service related to vision, hearing, and diabetes,which accounted for more than 203 million service hours and benefitted morethan 20 million people worldwide. The most common activities included Healthsupport services (23%), Eyeglass recycling (17%), and Vision screenings (14%).Together, Lions collected over 5.1 million eyeglasses and more than 22 thousandhearing aids, and assisted more than 3 million individuals who are vision andhearing impaired.On the chilly morning in November more than 250 participants waited bythe starting line ready to make stronger strides in defeating diabetes. At5:45am the gunshot fired and the race began in celebration of World Dia-betes Awareness Month. The Baguio Everlasting Lions Club in the Philip-pines organized a Lions Strides Walk & Run for diabetes awareness. Freediabetes screenings were conducted after the run along with eye exami-nations. The high risk patients were screened by ophthalmologists fromthe Baguio General Hospital. The registration fee included a commemora-tive t-shirt, race bib, certificate and information on diabetes prevention.Cash prizes, medals, and pins were also awarded to the top finishers ofeach category. The proceeds that were raised from this event will be usedto fund the clubs upcoming diabetes projects.10 We Make A DifferenceCommunityand Culture
DisasterPreparednessand ReliefReporting Lions clubs organized morethan 16,000 Disaster Preparedness andRelief activities which accounted for over588 thousand service hours and bene-fitted more than 15 million people world-wide. The most common activitiesincluded blood drives (60%), emergencyhealth service (4%), and emergency sup-plies collection (3%).There was a loud explosion from thepowerful blast that filled the streets ofAbuja on August 26, 2011. Dozenswere injured and some critically hurtafter a bomb exploded outside of theUN building in Nigeria. UN chief BanKi-moon called the attack "an assaulton those who devote their lives tohelping others". The Abuja Metropol-itan Lions Club in Nigeria rose to thecause and provided relief to those in-jured. They created a social mediacampaign to recruit local volunteers.Their unparalleled service motivatedthe people in their communities togive aid to those in distress. Hospitalswere said to be overwhelmed by thenumber of injured and appealed forblood donations. Lions sponsored ablood collection drive and donatedrelief materials to the National Hospi-tal of Nigeria. When disaster arisesLions are there to provide assistanceand relief. In the 2011-12 fiscal yearalone Lions reported serving over 15million people through disaster pre-paredness and relief projects.11EnvironmentReporting clubs organized more than 30,000 environmental service activities which ac-counted for over 1 million service hours. The most common activities included treeplanting (43%), clean up services (21%), and recycling (14%).An estimated, 500 billion plastic bags are used worldwide every year, contributingto toxic emissions and ultimately damaging our environment. According to a num-ber of studies by the Plastic Development Council, India will emerge as the thirdlargest consumer of plastics in the world by end of 2012. Plastic bags and plasticwaste are also the biggest contributors to environmental pollution in India. TheRajahmundy Rainbow Lions Club in India organized a “Say No to Plastic” aware-ness rally to inform their community about the environmentally harmful effectsthat plastic has on the environment. The event was televised and publicizedthrough various news publications adding to the visibility and awareness of thecampaign. The Rajahmundry Rainbow Lions Club noted that this campaign wasthe first one of its kind in the region.