Durham District Leadership "Social, Huh?" Presentation
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Durham District Leadership "Social, Huh?" Presentation






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Durham District Leadership "Social, Huh?" Presentation Durham District Leadership "Social, Huh?" Presentation Presentation Transcript

  • Social, Huh?Wednesday, November 9, 2011
  • Part 1: The Details Who is this Guy? What is Social Media? Why is Social Media Important? What are the Most Important Social Networks? BloggingWednesday, November 9, 2011
  • i found itWednesday, November 9, 2011
  • I started final pieceWednesday, November 9, 2011
  • What is social media? Media (content that is published) with a social (anyone can add to it) component Information shared as opposed to information preparedWednesday, November 9, 2011
  • numbers don’t lieWednesday, November 9, 2011
  • Why is social media important? It is like a friendly gathering and is about PEOPLE Relationships, that’s why The conversation has already started - wouldn’t you like a word?Wednesday, November 9, 2011
  • Why is social media important? 3 billion videos are viewed each day on YouTube Facebook has 800 million users Twitter has 12 million usersWednesday, November 9, 2011
  • power has shiftedWednesday, November 9, 2011
  • The most important social networks Facebook Twitter YouTube LinkedInWednesday, November 9, 2011
  • don’t overdo itWednesday, November 9, 2011
  • blogging What is blogging? Why should I blog? Do I really have enough time to blog? Who is actually going to read my blog posts?Wednesday, November 9, 2011
  • What a blog does over time... Increases visibility Creates a content bank of information helpful to others Generates a following of others who share the same ideas and valuesWednesday, November 9, 2011
  • Questions?Wednesday, November 9, 2011
  • Part 2: basic training Facebook Twitter YouTube Blogging (Wordpress, Joomla, Tumblr)Wednesday, November 9, 2011
  • Text FacebookWednesday, November 9, 2011
  • Getting Started First let’s go to facebook.com and sign up for a personal profile Facebook Page highlights Now let’s go to facebook.com/business and figure out how to sign up for a business page Business Page highlights Tips & Tricks (reference your manual)Wednesday, November 9, 2011
  • Engagement Be Unique Don’t use a generic landing page Share photos and TAG them Interact on other pages Don’t take over the news feedWednesday, November 9, 2011
  • TwitterWednesday, November 9, 2011
  • Getting Started Visit Twitter.com to sign up for an account Choose a username that is easy to remember Connect your account with a website or Facebook profile Build a base network of followersWednesday, November 9, 2011
  • Engagement Understanding the importance of @, # and RT Sharing useful content is priority 1 Sharing OTHERS useful content is priority 1a Find like-minded individuals or locals via Twitter searchWednesday, November 9, 2011
  • YouTubeWednesday, November 9, 2011
  • Getting Started Set up a Gmail account (this makes things easier - trust me!) Go to YouTube.com and set up your account Design/Brand your Page Have fun. Make videos.Wednesday, November 9, 2011
  • Engagement Think of your videos as content in the same way you would text content Make sure your videos are short (1-3 mins) and answer a potential viewers question or need in the video and the title (Ex. “Why is God Important?”) Don’t worry about the editingWednesday, November 9, 2011
  • BloggingWednesday, November 9, 2011
  • Getting Started Choose a Platform based on how you plan to use the site (I.E. Website, Blog, Both?) Decide whether YOU want to host the site or not The fun stuff beings - DESIGNWednesday, November 9, 2011
  • Management Take advantage of the free resources available to you online. Create a timeline for yourself Create a blog calendar Still need help? Ask an expertWednesday, November 9, 2011
  • Questions?Wednesday, November 9, 2011
  • Additional Information Feel free to contact me with questions Make sure to fill out the attendee sheet with your email to receive this presentation and an additional “How To” document with in-depth analysisWednesday, November 9, 2011