i-Part Introduction We won: ★ 2007 Red Herring[Global] Top 100 Finalist ★ 2007 Red Herring Top 100 Asian winner website ： http://www.i-part.com.tw *In the past winners, there are many well-known company such as Google 、 eBay. Brief Introduction
Why SNS? Portal site Vortal site SNS site Advantage
Aims at interested group
For young group
Lack of selection to audiences
Single group of users
Too much placement, cause disfavor easily.
Compared to Portal and Vortal sites, less users.
Taiwan Online Dating Shocker ！ A great step ！ iPart cooperated with Yahoo! Online Dating Well-Known online dating site iPart officially announced cooperation with Yahoo! Online Dating, this will be a “Two is better than one” advantages for both of them, having more opportunities. Two is better than one ！ A new force of Online Dating! iPart officially announced that they would have advertising cooperation with Yahoo! Online Dating, provide users a better online dating services and functions, it’s a major breakthrough of online dating market in Taiwan. Since now, the "friends“ tab of Yahoo! Front page, will induct users directly to iPart! A new force of SNS: iPart with Yahoo!
Flagship Shop New Trends of Online Shopping There are 86% of people would check the merchandise information online before purchase A new Integrated way of Brand Marketing: Virtual+Actual Virtual Shop + Actual Shop => Double Integrated In addition to purchase, the brand can communicate and, enhance the brand image and favorability
The Birth of Flagship Shop Avenue There are over 2.85 million members in iPart They love to try new things, operating hard their self-image, novelty-loving , The unique features of iPart, is so attracted by the people whom is most desirable of social interaction and community! For these reasons, We planned a "Flagship Shop Avenue “ in iPart, providing members a virtual commercial center, to go online shopping , And by the presence and the opening of Flagship Shops, members use the most intimate, familiar way of interaction of iPart, to know and to feel the brand characteristics and get many information of campaigns.
「 iPart Flagship Shop Avenue 」 User Population Characteristics: 1. Students and Fresh Graduates 2. Love to try new things, operating hard their self-image 3. Shopping maniac ， high sensitivity of brands 4 . Desirable of social interaction and community Population characteristics LG Acer Starbucks CM Game Island White-Wood-House adidas
Our Mission ：
To B- Our Clients
Create a long-term branding platform
Most natural branding placement
Accumulating potential consumers
A chieve depth interaction and social communnity whichs the actual shops can never achieve
To C- Our Members
Getting newest branding information
A commercial center of having many discount information
Fresh, interactive, fun
Mission of Flagship Shop Avenue
Advantages of Flagship Shop Social virus marketing, increasing brand image and Impression Customization according to the client's needs Depth communication and interaction, easily building brand impression Flagship Shop Avenue daily PV: 3,0000 Having high visits per session Clear user population ccharacteristics, loving to have brand information
Customized your Flagship Shop
Show Case: White-Wood-House A Cake-Making flash game, for interested users in the cakes and inducted them to the actual shops. Looking for more potential consumers ， gathering their habits and likes, create a perfect virtual shop Valentine’s Day SP campaign ， inducted to Online EC orders.
1 2 3 How to customize ？ Show Case: CM Game Island 1.Customized flagship shop visual: According to the Game Island concept, customized each game a small island, users can check the game information by mouse over, then enter each game ← Product placement 2. According your needs to design the shop Making a psychometrics and place games’ features inside, let users know the games by this easy psychometric 3.By the visits of users ， raising the loyalty Using a visits mechanism, to make sure users would like to come frequently
CM Game Island Effect Website: http://club.i-part.com.tw/cmwebgame Online Date: 2010/02/02 Total PV: 1,250,840 (until 2010/12/31) Monthly PV: 113,685 Monthly value-added:300,000-400,000 NT. Activity Brief: 1.Place 4 games in the flagship shop, free-registration ， users can chose any game they want to join( 武林三國、武林帝國、武林 Y 傳、航海大亨 ). (induct attendants) 2.Planning daily activity ， building users’ habit of daily coming (gifts like Profile Background Board, Cystal). (stickiness) 3. Every value-added, user can another gift: 1 month of iPart VIP membership. (Grasp the actual consumption) The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
Show Case: White-Wood-House Website: http://club.i-part.com.tw/wwhouse/ Online Date: 2009/08/24 Total PV: 582,840(Until 2010/12/31) Monthly PV: 26,492 Activity Brief: ． A Cake-Making flash game, for interested users in the cakes and inducted them to the actual shops. (induct attendants) ． After doing the Questionnaire ， users could get a free coupon of honey cake. (induct attendants) ． Holiday SP campaign ， inducted to Online EC orders. (Grasp the actual consumption) The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
Show Case-Serenity Flagship Shop Website: http://club.i-part.com.tw/serenity Online Date: 970901~ Total PV: 5,051,321 (Until 2010/12/31) Monthly PV: 180,404 Activity Brief: 1 ． Making movie profile background boards, users could get them for free. (Regular backflow) 2 ． Making MSN message robot ， every weekend sent movie information to users, stimulated expense. And nonscheduled text of telling users to upload the actual tickets for getting some rewards! (Grasp the actual consumption) The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
Online Date: 2009/02/04
Total PV: 2,157,670 (Until 2010/12/31)
4 Different wearing style category.
In each category, there are 3 part of wearing (clothes, pants, shoes).
Using avatar to try the every clothes.
Show Case-JShoppers The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.
momo shop http://club.i-part.com.tw/momoshop Serenity cinema http://club.i-part.com.tw/serenity JSHOPPERS http://club.i-part.com.tw/JSHOPPERS DHC http://dhc.free.ipart.cn/ Show Case
iPart in China
Website: http://dhc.free.ipart.cn/ ． Long-term interaction (1 year) Activity Brief: ． A free gift for every visitor. ． Products catalog- update the latest products information. ． Month Specialty- 1 kind of products with special price every month. Show Case-DHC
Website: http://lgicecream2.ipart.cn/ ． LG-Ice cream collection! (I)(II) Activity Brief: 1.Through visiting each other’s vendor, collect ice cream into visiting gifts. 2. Rank the participation according to the attractiveness, the activity and the visiting. 3. Users can have a hand in ice cream sister show as well, share the sweet of ice cream with your best friends! Show Case-LG
Website: http://starbucks.ipart.cn/ ． Long-term placement(I)(II) Activity Brief: ． Share my Starbucks attraction Upload user’s pictures with any Starbucks feature. Official evaluating the winners win the gifts. ． Share Christmas gift with friends Send your friends Christmas boxes ， can open them on Dec. 12th, the day virtual Starbucks open. There are virtual furniture and real tumbler. Show Case-Starbucks
Website: http://aupres.ipart.cn/ ． New products popularizing Activity Brief: ． Inducted iPart members to product campaign ． Products introducing. ． A free gift for every visitor. Show Case-AUPRES
Website: http://adidas.ipart.cn/ ． Long- term communication and interaction with female users. Activity Brief : Make impossibility possible. Makes the flagships of Adidas, such as in Sanlitun of Beijing and Ganghui of Shanghai, open together in virtual iPart street. Show Case- adidas Women Daily workout plan Day off
CN Show Case(3C)
CN Show Case
Multi-dimensional marketing strategy
1.Golden text 2. Russian roulette ， daily users: 15,000 3.Special Campaign ， activity information 2 4.iPart campus shop ， you can find all the latest campaign and information here. Flagship Shop Campaign Exposure 4 3 1
Phonics Prop Game Phonics Prop Game ， users can play 1 time per day, and will have some gifts. Daily users: 20,000.
1. Left diamond banner 2. Golden banner 3. Skyscraper banner 1 2 3 Banners Exposure
Multi-entrance to Flagship Shop Avenue 2 . Member house － [Shopping] 1. iPart Home Page － [Flagship Shop Avenue ]