SelfHelp Crafts Of The World<br />1<br />Fashion Market Strategy<br />
Background<br /><ul><li>Established in 1946, job creation program.
Aim - “fair paying employment”
Non-profit organisation with outlets and representatives throughout Canada and the United States.
65 producer groups
  Emphasized on traditional skills of production.</li></ul>2<br />Fashion Market Strategy<br />
Saint John Store<br /><ul><li> Established in October 1988, at the east of Ontario.
 City Population – 77,000 approximately.
 Store did well in first year.
 Organizational structure
 Board of Directors – business community.
 Volunteers – preferred to be retail expertise.</li></ul>3<br />Fashion Market Strategy<br />
Saint John Store<br /><ul><li> Products – required to national safety standards.</li></ul>4<br />Fashion Market Strategy<b...
Upcoming SlideShare
Loading in...5
×

Presentation1

213

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
213
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentation1

  1. 1. SelfHelp Crafts Of The World<br />1<br />Fashion Market Strategy<br />
  2. 2. Background<br /><ul><li>Established in 1946, job creation program.
  3. 3. Aim - “fair paying employment”
  4. 4. Non-profit organisation with outlets and representatives throughout Canada and the United States.
  5. 5. 65 producer groups
  6. 6. Emphasized on traditional skills of production.</li></ul>2<br />Fashion Market Strategy<br />
  7. 7. Saint John Store<br /><ul><li> Established in October 1988, at the east of Ontario.
  8. 8. City Population – 77,000 approximately.
  9. 9. Store did well in first year.
  10. 10. Organizational structure
  11. 11. Board of Directors – business community.
  12. 12. Volunteers – preferred to be retail expertise.</li></ul>3<br />Fashion Market Strategy<br />
  13. 13. Saint John Store<br /><ul><li> Products – required to national safety standards.</li></ul>4<br />Fashion Market Strategy<br />
  14. 14. Saint John Store<br /><ul><li> Distribution
  15. 15. Central Warehouse -National office of SELFHELP </li></ul> Crafts Canada in New Hamburg, Ontario.<br /><ul><li> Handled all purchases from producers.
  16. 16. Location – downtown of Saint John “Trinity Royal”
  17. 17. Preservation areas – restrictions imposed.
  18. 18. Consistent working hours.
  19. 19. Offices, restaurants, speciality stores etc.
  20. 20. 3 major city employers.
  21. 21. 3 high schools.
  22. 22. 2 city major shopping complexes.
  23. 23. Heavy consumer traffic on Saturday n lunch hours.</li></ul>5<br />Fashion Market Strategy<br />
  24. 24. Saint John Store<br /><ul><li> Pricing
  25. 25. All products were priced consistently by national office.
  26. 26. Price = 25% was added to cost of production.
  27. 27. Finances
  28. 28. Personal loans from third party donors.
  29. 29. Promotional Tools
  30. 30. Public speaking
  31. 31. Press conferences
  32. 32. Publicity through print media and television.
  33. 33. Community channels</li></ul>6<br />Fashion Market Strategy<br />
  34. 34. Fashion Market Strategy<br />7<br />Problems and strategic solutions<br />
  35. 35. Fashion Market Strategy<br />8<br />Problems and strategic solutions<br /> Rationale for new store area:<br />
  36. 36. Fashion Market Strategy<br />9<br />Problems and strategic solutions<br />
  37. 37. Fashion Market Strategy<br />10<br />Problems and strategic solutions<br />
  38. 38. Fashion Market Strategy<br />11<br />Problems and strategic solutions<br /> Rationale for increased budget:<br /><ul><li>Double the advertisement and promotional expense for the current quarter.</li></ul>Hence, 1864.16 X 2= $ 3728.32<br /><ul><li>Remaining budget after advertisement expenses = </li></ul> $ 551.38<br />
  39. 39. Fashion Market Strategy<br />12<br />Problems and strategic solutions<br />
  40. 40. Fashion Market Strategy<br />13<br />Problems and strategic solutions<br />

×