Ecommerce Trends & Conversion Strategy | Michael Vorel
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Ecommerce Trends & Conversion Strategy | Michael Vorel

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Michael Vorel, CEO of Vastplanet.com presentation on: Ecommerce Trends & Conversion Strategies - Learn from the Leaders. Discover current trends in ecommerce and find out who the market leaders are ...

Michael Vorel, CEO of Vastplanet.com presentation on: Ecommerce Trends & Conversion Strategies - Learn from the Leaders. Discover current trends in ecommerce and find out who the market leaders are and why they are successful. The session is perfect for the prospective online store owner, existing store owner or internet marketer to better understand what's needed to succeed in today's online business.

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Ecommerce Trends & Conversion Strategy | Michael Vorel Ecommerce Trends & Conversion Strategy | Michael Vorel Presentation Transcript

  • E-Commerce Trends & Conversion Strategies
    Michael Vorel
    CEO, Vastplanet Corporation 2.28.10
  • Who is Michael Vorel?
    • CEO / Founder Vastplanet Corporation, 1998
    • Ecommerce Development
    • Internet Marketing Management
    • Affiliate Marketing, SEO, PPC, Social Media, Email, Video
    • Consulting
    • 10 Years experience in computer industry
    • International product marketing, sales, marketing, purchasing & management
  • Agenda for Today’s Presentation
    • E-Commerce Today
    • Market Conditions
    • Consumer Trends
    • E-Commerce Leaders
    • Conversion Techniques
    • Action List
  • 5 Winners! 1 Hour of Consulting
    • 2 Ways to Win!
    • Tweet about the session with @michaelvorel or @vastplanet & #nle in your post.
    • Submit a Question during the presentation.
    • 5 Random Winners
    • What Can you Win?
    • 1 hour Private Consultation session.
    • We can discuss your e-commerce store, internet marketing, business idea, social media, email marketing, affiliate or new business strategy.
    • No Strings attached!
  • Ecommerce Today
    BUSINESS
    CONSUMER
    DIRECT
    DIRECT
    EcommerceMerchant
    Affiliate
    Affiliate
    DIRECT
    DIRECT
    Social Media
    Twitter/Facebook
    Search Engines
    SEO, PPC, Other
    Mobile Other
  • Source: Internet Retailer 2009 Edition
    Market Conditions
    Revenue
    Top 500 Merchants Revenue $115.8B (+11.7%)
    • Top 100 Merchants Revenue $98.6B (55% of total)
    • Amazon Revenue $19.17B (+29.5%)
    Trends
    • Economic Forces
    • Luxury Returning & Necessity is In
    • Winners Investing in Technology
    • Social Media Impact
    • Mobile changing landscape
  • Source: Internet Retailer 2009 Edition
  • What’s Selling?
    • Categories Rising
    • Apparel / Accessories
    • Food / Drug
    • Health / Beauty
    • Mass Merchant
    • Categories In Decline
    • Teen Clothing & Accessories
    • Hardware / Home Improvement
    • Housewares / Home Furnishings
    • Flowers / Gifts
    • Toys / Hobbies (rising)
    • TIP – Add Rising Categories
  • What Categories Lead?
  • Holiday Shopping 2009
    Heavy Pre-Holiday Offers, Free Shipping
    Traffic to Coupon Sites (+76% Nov) (Coupons.com, EverSave.com, RetailMeNot.com
    4 out of 5 online in U.S. visited a retail site (Nov)
    $913 million on Tues - Dec 15 (Record)
    9 days this year, consumers spent $800+ Million in day
    48 Days of Online Shopping = $24.8 Billion (+4%)
    Largest sales days – midweek
    Data Source – ComScore
  • Holiday Shopping 2009
    • Toys, Consumer Electronics, Department Stores, each growing more than 30% vs. October 09
    • Toys Category (+33%)
    • ToysRUs, LEGO, Disney, American Girl
    • Consumer Electronics (+32%)
    • BestBuy, Walmart, RadioShack, eBay, Buy.com
    • Online Department Stores (+33%)
    • Walmart, Target, Sears, JCPenny, Macy’s
    Data Source – ComScore
  • Holiday Shopping 2009
  • What Can You Add?
  • Who Should You Watch?
  • E-Commerce Trends
    • Personalization
    • Mobile E-Commerce
    • Segmentation
    • Behavioral Profiles
    • Social Media (Facebook, Twitter) 
    • Building Loyalty
    • Enhanced Search & Navigation
    • Product Reviews
    • Video
    • Shopping Guides
  • Personalization (You, Your)
    • Welcome, Michael Vorel
    • Recommendations for You (behavioral learning)
    • Your Browsing History (cookies & account registration)
    • Rate These Items (social media, reason to return)
    • Remember You Saved these? (wishlist)
    • Your Communities (social media)
    • Want to See Today’s Deals? (Conversion)
    • Individual Treatment Creates (Loyalty)
  • Mobile E-Commerce
    • Personalization
    • Sync with Account
    • Payment Integrated
    • Product Reviews
    • Select Products
    • Conversion 
  • Segmentation & Behavioral Profiles
    • Market Individually
    • Create Email Alerts
    • Convert Later
    • Compile Profile
    • Record Everything
    • Convert Now
    • Tip – Segment Emails
  • Follow-Up Emails
    • Should be Personalized
    • Reminds them of purchase
    • Related Products
    • Up-Sell
    • Conversion Alternatives
    • Tip - Include
    • Coupon
    • Twitter
    • FaceBook Fan Club
  • Sharing is In
    • Email Sharing
    • Facebook, Twitter, Other
    • Creates
    Community
    Opportunity
    Conversion
    • TIP– Sharethis.com & Addthis.com
  • Social Media (Facebook 5.5% share)
  • Navigation
    • Reduce Clutter
    • Organize by Popularity
    • TIP - What Sells?
  • Video is Rising!
  • Online Video Viewers spend 13% more!
  • Video
    • Product Demos
    • Buying Guides
    • Video Tour
    • Top Sellers
    • Live Video
    • Tip – Buy Flip Cam
  • Buying Guides Work
    • Video Library
    • Featured Articles
    • Involve Customers
    • Help & Advise
    • SEO Advantage
    • TIP – Use Feedback
  • Amazon.com – Conversion Experts
    • 2008 Sales of $19.1B (+29.5%)
    • 275M visitors/mo (56.5m unique)
    • Converts 3.45%
    • Avg. Sale $170
    • Traffic Comes from:
    • Search Engines (32%)
    • New Shoppers (30%)
    • Return Shoppers (70%)
  • Amazon.com – Formula
    • Low prices + Great Selection
    • Free Shipping Offers
    • Amazon Prime (loyalty)
    • Personalization to highest degree
    • Combination of account history and behavioral learning to convert
    • Combines multiple merchants
  • Amazon.com – Related Conversions
    • More Items to Consider
    • Related to Items You Viewed
    • Inspired by Browsing History
    • Additional Items to Explore
    • Inspired by Your Shopping Trends
    • Customers with Similar Searches
    • Your Recent History
    • Your Recent Searches
    • Tip – Add Recently Viewed
  • Walmart.com
    • Visual vs. Text Approach
    • Shorter Navigation
    • Seasonal Approach
    • Connect With Others Like You
    • Save Money, Rollbacks
    • Value of the Day
    • Ship to Store (Tie Local)
  • Apple.com
    • Visual Image Sell
    • Cross Sell, Up-Sell
    • Stay & Learn
    • Free Shipping
  • Charlotte Russe
    • Social Shopping
    • Visual Shopping
    • Community
    • Contests
  • Crutchfield
    • Heavy Content
    • Live Agents
    • Image vs. Text
    • Learn!
  • Zappos – Bring it All Together
    • Reviews
    • Images
    • Related
    • Sharing
    • Shipping
    • Wishlist
  • Ecommerce Strategies to Implement
    Basic
    Advanced
    • Condense Navigation
    • Integrate Social Media
    • Segment Customers
    • Add Shopping Guides
    • Create Best Sellers
    • More Visual Approach
    • Create Video
    • Add Live Help
    Personalization
    Account Registration
    Enhanced Search / Navigation
    Mobile Applications
    Cross Sell & Related Items
    Email Alerts
    Loyalty
    International
  • Thank You
    Michael Vorel
    Vastplanet Corporation
    michael@vastplanet.com
    phone: 813-679-2660