IMA Executives Breakfast Briefing
MWC, Barcelona
February 26, 2013

Confidential
Traffic, Congestion and Some Solutions
• We are here to discuss data issues – but traffic
and congestion have already been...
The First Car
• The first automobile patent in the US was
granted in 1789
• Karl Benz created the first internal combustio...
New Cars
• Since 1885, Benz’s company has improved cars

4

Confidential
And the Result..

5

Confidential
Cars and Traffic
• The world's first automobile accident occurred
in Ohio City, Ohio in 1891.
• 25 February 1899 UK – The ...
Solutions ?
• The United States was home to the first oneway rotary system in the world (implemented
around New York City'...
Does it work?

Question: Maybe traffic can’t handle itself?
8

Confidential
Solutions
• Lane marks were invented in 1911 or 1917
• Do they work?
– The world's first designated bus lane was created
i...
A Quote from Seattle, 2008
“For years, our commute off the plateau to
school each weekday morning used to be 25
long minut...
Transportation Conclusion
• Designated lanes are a solution for
congestion
• Imagine what they could do if they were
dynam...
Some Facts About TCP
•
•
•
•
•

1968/69: Dawn of the Internet
1978: TCP and IP split into TCP/IP
1983: January 1, ARPAnet ...
And Yet
• Congestion is probably the most popular word
to describe data traffic in today’s mobile
networks
• Why not adopt...
Managing Data
Unmanaged data

14

Confidential
Managing Data
Managed data

15

Confidential
And the Result

16

Confidential
Conclusion
Vasona can handle your congestion

17

Confidential
Questions?
Come to our booth!

Confidential
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Congestion in Mobile Networks

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Congestion in Mobile Networks

  1. 1. IMA Executives Breakfast Briefing MWC, Barcelona February 26, 2013 Confidential
  2. 2. Traffic, Congestion and Some Solutions • We are here to discuss data issues – but traffic and congestion have already been dealt with! • What do I mean?! • These terms come from the transportation world so let’s look at what happened there. 2 Confidential
  3. 3. The First Car • The first automobile patent in the US was granted in 1789 • Karl Benz created the first internal combustion engine automobile in 1885 3 Confidential
  4. 4. New Cars • Since 1885, Benz’s company has improved cars 4 Confidential
  5. 5. And the Result.. 5 Confidential
  6. 6. Cars and Traffic • The world's first automobile accident occurred in Ohio City, Ohio in 1891. • 25 February 1899 UK – The first fatal collision accident. • When automobiles, trucks, and buses came into widespread use during the first two decades of the 20th century, head-on collisions became more common. 6 Confidential
  7. 7. Solutions ? • The United States was home to the first oneway rotary system in the world (implemented around New York City's Columbus Circle in 1904) 7 Confidential
  8. 8. Does it work? Question: Maybe traffic can’t handle itself? 8 Confidential
  9. 9. Solutions • Lane marks were invented in 1911 or 1917 • Do they work? – The world's first designated bus lane was created in Chicago in 1940. – After enforcement Average bus journeys times dropped, in some cases, by up to 19 per cent. 9 Confidential
  10. 10. A Quote from Seattle, 2008 “For years, our commute off the plateau to school each weekday morning used to be 25 long minutes. Occasionally it was even worse than that. But now it's down to 10 minutes. How did this amazing achievement occur? More lanes” 10 Confidential
  11. 11. Transportation Conclusion • Designated lanes are a solution for congestion • Imagine what they could do if they were dynamic… 11 Confidential
  12. 12. Some Facts About TCP • • • • • 1968/69: Dawn of the Internet 1978: TCP and IP split into TCP/IP 1983: January 1, ARPAnet switches to TCP/IP 1986: First Internet Congestion Collapse 1987-8: Van Jacobson fixes TCP, publishes seminal paper "Congestion Avoidance and Control" • 1990: Fast recovery and fast retransmit added 12 Confidential
  13. 13. And Yet • Congestion is probably the most popular word to describe data traffic in today’s mobile networks • Why not adopt the transportation solution? 13 Confidential
  14. 14. Managing Data Unmanaged data 14 Confidential
  15. 15. Managing Data Managed data 15 Confidential
  16. 16. And the Result 16 Confidential
  17. 17. Conclusion Vasona can handle your congestion 17 Confidential
  18. 18. Questions? Come to our booth! Confidential

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