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SHOULD you Dump your Facebook Page in 2014
 

SHOULD you Dump your Facebook Page in 2014

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Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.

Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.

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  • Good slideshow-- I am still using Facebook for my clients, BUT-- I am also beefing up other social sites. Google+ is the obvious alternative, but I am also seeing lots more engagement with Instagram and Twitter lately.
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  • Well done Genevieve.
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  • Actually, this makes a lot of sense for small businesses, who don't have a designated social media budget.
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  • Really it's beneficial
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  • Valuable presentation with excellent tips
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  • “Reach” represents how many people see your Page posts in their newsfeed. Not all of your Fans see your Page posts and even less will see them now.
  • Read: What Increased Content Sharing Means for Businesses http://on.fb.me/19A36Rj
  • Resources for LinkedInDownload the 5 minute LinkedIn marketing plans for Beginner, Intermediate and Advanced by Bluewire Media http://bit.ly/19A3e38LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn http://bit.ly/19A3kIi
  • Resource for PinterestEverything You Need to Know to Get Started With Pinterest for Business by Hubspot http://bit.ly/19A3oHN
  • If you’re still having doubts, read these two articles:Using Google+ Is The Best Way To Boost Your Website's Search Ranking With Social http://read.bi/19A3r6HUsing Google+ to Appear in the Top Results Every Time - Whiteboard Friday http://bit.ly/19A3uPT Resources for Google+What is Google Plus? A Complete User Guide. (Videos and Blog) by Martin Shervington http://bit.ly/19A3xLx
  • Resources for YouTubeThe 2013 YouTube Marketing Guide by KissMetrics http://bit.ly/19A3AH7
  • Resource for SlideShareThe Marketer’s Guide To SlideShare by KISSmetrics http://bit.ly/QauNYf
  • Email Marketing ResourcesThe Ultimate List of Email SPAM Trigger Words by Hubspot http://bit.ly/19A3GyBEmail Marketing: How to Push Send and Grow your Business by Copyblogger http://bit.ly/19A3IGu
  • CAN-SPAM Act: A Compliance Guide for Business http://1.usa.gov/19A3LCd
  • Take a look at “How to Get Eyeballs on Your Business with a Blog [infographic]” http://bit.ly/blogdistribution
  • You’re doing everything as you should but it’s not paying off, it is best to spend your efforts and time where it will payoff…simple!

SHOULD you Dump your Facebook Page in 2014 SHOULD you Dump your Facebook Page in 2014 Presentation Transcript

  • SHOULD you Dump your Facebook Page in 2014 Your options for greater visibility on the web
  • Presented by… Genevieve Lachance VA Simple Services Digital & Social Media Marketing For your business Success! VASIMPLESERVICES.COM
  • Facebook for Business We have to acknowledge that Facebook can be a valuable platform where you could “potentially” reach a large segment of your customers! After all, it has 727 million daily active users on average and 1.19 billion monthly active users (as of September 2013). vasimpleservices.com
  • BUT… vasimpleservices.com
  • Facebook Says… Get ready! Your PAGE REACH is going DOWN! vasimpleservices.com
  • Facebook Says… You want to PLAY you must PAY! vasimpleservices.com
  • Should you Leave Facebook? NOT NECESSARILY! vasimpleservices.com
  • Ask yourself… Do you already have a LARGE FOLLOWING? vasimpleservices.com
  • Ask yourself… Do you have an ACTIVE COMMUNITY? vasimpleservices.com
  • Ask yourself… Do you have a BUDGET for Facebook ADS? vasimpleservices.com
  • If you answered YES… GREAT KEEP Going! vasimpleservices.com
  • If you answered NO… You have OPTIONS! vasimpleservices.com
  • But first you need to figure out… Where are your CUSTOMERS? vasimpleservices.com
  • But first you need to figure out… What are your GOALS? vasimpleservices.com
  • But first you need to figure out… What are your RESOURCES? vasimpleservices.com
  • Some Other Options… You should CONSIDER vasimpleservices.com
  • Facebook Groups Not ready to leave Facebook? Try starting or joining targeted Facebook Groups. If the Groups have good moderators and are active, Groups can be a great place to share your expertise and create visibility for your business. vasimpleservices.com
  • LinkedIn HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). vasimpleservices.com
  • Pinterest Pinterest drives sales especially if you’re a product based company. “Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Of those purchases, the average order is $80 – double the average order of customers coming from Facebook”. Shopify.com vasimpleservices.com
  • Google+ “Using Google+ Is The Best Way To Boost Your Website's Search Ranking With Social”. (businessinsider.com) The power of Google is undeniable. Let’s not forget that Google IS the King of search. vasimpleservices.com
  • YouTube YouTube is the third most popular website in the world and according to Nielsen, it reaches more US adults ages 18-34 than any cable network. As well, with more than 1 billion unique users visit each month and over 6 billion hours of video watched each month, YouTube is definitely worth considering in 2014. vasimpleservices.com
  • SlideShare Acquired by LinkedIn in 2012, SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. (Slideshare.net) vasimpleservices.com
  • Definitely Worth Your Time… These are INDISPENSABLE vasimpleservices.com
  • Email Marketing Email marketing is a great way to stay top of mind, build deeper relationships and helps earn trust with your customers. It is an effective strategy for prospects and lead nurturing. Focusing on building and growing your list in 2014 will definitely pay off in the long run. vasimpleservices.com
  • Ten Tips for Email Marketing 1 In general, the less information required to opt in, more sign-ups you'll get 2 Give an exclusive offer or something valuable in exchange for email addresses 3 Reach out to your prospects with “targeted” messages 4 Make sure you have mobile-friendly emails 5 Subject lines can be the difference between an open or ignored email vasimpleservices.com
  • Ten Tips for Email Marketing 6 Your emails should provide value, educate, entertain or help your contacts solve their problems 7 Keep it simple 8 Include a call to action in your emails 9 Track your results and adjust accordingly 10 Respect CAN-SPAM laws vasimpleservices.com
  • Your Blog Your website and blog should be your home-base, think of it as the anchor to your online marketing. Blogging helps to…     drive traffic to your website establish you as an authority in your field connect with your community rank higher with search engines vasimpleservices.com
  • Blog Distribution Strategy Unfortunately, great content is not enough. Your content distribution strategy is crucial in order to get noticed. Take a look at “How to Get Eyeballs on Your Business with a Blog [infographic]” (http://bit.ly/blogdistribution) to help you gain traffic and visibility for your blog. vasimpleservices.com
  • Remember… DON’T put all your eggs in the same basket…especially if you don’t own the basket!! vasimpleservices.com
  • In 2014… If it’s working… If it’s not working… or do it vasimpleservices.com doing it! doing it…