Viral Place Branding

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Presented by Vasily Dubeykovskiy (CityBranding, Russia) during the 1st Viral Creativity Fest in Burgas, 7-8 september 2012.

Presented by Vasily Dubeykovskiy (CityBranding, Russia) during the 1st Viral Creativity Fest in Burgas, 7-8 september 2012.

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  • 1. ViralPlace Brandingby Vasily DubeykovskiyBurgas. Bulgaria. September 8th, 2012
  • 2. cities, regions and countries are now brands
  • 3. Places in globalizing world COMPETITION SPEED IDENTITY For information, Lack of time Finding itself in talents, investors and globality the global world and tourists
  • 4. place communication FUNCTIONAL EMOTIONAL
  • 5. What is viral? Viral Place Branding Prehistoric place promotion = What landmarks we have
  • 6. What is viral? Viral Place Branding Classic place promotion = What unique landmarks we have
  • 7. What is viral? Viral Place Branding Place branding = What unique experience you can take
  • 8. What is viral? Viral Place Branding Viral Place Branding = What fun unique experience you can take
  • 9. Why viral? Viral Place Branding Number of views OR Type of distribution
  • 10. Why viral? Viral Place Branding Spontaneous OR Professional
  • 11. Why viral? Viral Place Branding Cats, dogs, OR Something new Dart Wader, sex
  • 12. Dart WAder in Dobryanka –Capital of the kind Дарт Вейдер в Добрянке. Добрянка - столица доброты
  • 13. Viral Place Branding 1 Based on place identity 2 Leveraging place stereotypes 3 Showing unique experience in dynamics
  • 14. Contacts Vasily Dubeykovskiy CEO at CityBranding, Russia citybranding.ru brand4city@gmail.com +7 (925) 011-02-54 vk.com/citybranding fb.com/brand4city twitter.com/brandcity citybranding.lj.ru youtube.com/citybrand