Viral Place Branding
Upcoming SlideShare
Loading in...5
×
 

Viral Place Branding

on

  • 348 views

Presented by Vasily Dubeykovskiy (CityBranding, Russia) during the 1st Viral Creativity Fest in Burgas, 7-8 september 2012.

Presented by Vasily Dubeykovskiy (CityBranding, Russia) during the 1st Viral Creativity Fest in Burgas, 7-8 september 2012.

Statistics

Views

Total Views
348
Views on SlideShare
348
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Viral Place Branding Viral Place Branding Presentation Transcript

  • ViralPlace Brandingby Vasily DubeykovskiyBurgas. Bulgaria. September 8th, 2012
  • cities, regions and countries are now brands
  • Places in globalizing world COMPETITION SPEED IDENTITY For information, Lack of time Finding itself in talents, investors and globality the global world and tourists
  • place communication FUNCTIONAL EMOTIONAL
  • What is viral? Viral Place Branding Prehistoric place promotion = What landmarks we have
  • What is viral? Viral Place Branding Classic place promotion = What unique landmarks we have
  • What is viral? Viral Place Branding Place branding = What unique experience you can take
  • What is viral? Viral Place Branding Viral Place Branding = What fun unique experience you can take
  • Why viral? Viral Place Branding Number of views OR Type of distribution
  • Why viral? Viral Place Branding Spontaneous OR Professional
  • Why viral? Viral Place Branding Cats, dogs, OR Something new Dart Wader, sex
  • Dart WAder in Dobryanka –Capital of the kind Дарт Вейдер в Добрянке. Добрянка - столица доброты
  • Viral Place Branding 1 Based on place identity 2 Leveraging place stereotypes 3 Showing unique experience in dynamics
  • Contacts Vasily Dubeykovskiy CEO at CityBranding, Russia citybranding.ru brand4city@gmail.com +7 (925) 011-02-54 vk.com/citybranding fb.com/brand4city twitter.com/brandcity citybranding.lj.ru youtube.com/citybrand