Lavacon2010 collaboration innovation_smithaschwanden


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Lavacon2010 collaboration innovation_smithaschwanden

  1. 1. Why Innovate? Getting to Point B How & why to get past the assumptions, understand the benefits, and become “innovative”
  2. 2. Session description (from LavaCon program) • ―Maybe you are like us, and have been mandated by those- on-high to ―innovate‖. Maybe you‘ve subscribed to the myth that innovation is good for its own sake. Or maybe you‘ve got disgruntled customers. • What does it mean to ‗innovate‘? How can it help you get from your current state to a better one? Can a department that is already resource- and budget crunched carry out true innovation? How does innovation align with and support overall department or corporate strategy? What are the real benefits of innovation? • Hear how one team is using social/digital media (among other enabling technologies) in a corporate context to support the stages of baseline analysis, market/ customer study, strategic process analysis, team visioning, and finally innovation.‖
  3. 3. Today‘s session will cover… • About us – Point A: Where we are – Point B: Where we want to be • (Re)Definitions – Defining ―innovation‖ – Redefining ―social media‖ • Getting there • On the road
  4. 4. Part 1 ABOUT US
  5. 5. Who we are Jim Smith Vivian Aschwanden • Technical Communicator, • Technical Communicator, 20+ yrs, including— 13 yrs, including— – 7 at IBM – 7 at Leitch/Harris Broadcasting; – 11 at Platform Computing 3 as group leader – 2 as Manager of ID/UX – 6 at Platform Computing Team at Platform • Project Manager (CAPM) • Starting PhD in Linguistics – 3 yrs at University of Toronto • • 5
  6. 6. What we do • Information development at Platform Computing: – Plan, design, write, deliver user documentation for all Platform software products – Participate fully in all phases for product development from initial product requirements to user experience design to packaging delivery
  7. 7. Point A – Where we are Jim’s Perspective Viv’s Perspective • Mature, creative team • Strong (but complacent) • Resource constraints senior team with keep team at capacity untapped potential with project work • Inconsistent, immature • Not enough time to processes contact customers • No singular vision • Goals: • Goal: – Improve efficiencies, – Improve processes to performance, & customer better manage doc projects satisfaction and improve quality
  8. 8. Point B – Where we want to be • Take better advantage of team‘s maturity and capabilities to meet goals • The end of our journey will be ―some kind of innovation‖ by ―some method or definition‖ – For example, a new technology to help advance our processes, free up resources • Expect to use collaborative tools, social media, and other enabling technologies to get there
  9. 9. Part 2 (RE)DEFINITIONS
  10. 10. Defining ―innovation‖ • New ideas and concepts that create value • Value/benefit could be financial, but also social, environmental, etc. • Can be incremental or radical • Common types of innovation: – Product/service innovation – Process innovation – Marketing innovation – Business model innovation
  11. 11. Why innovate? • Avoid ―The Twelve Death Signs‖1 – resuscitate with innovation! • Grow your personnel, dept, company before resuscitation is required! – ―There are two ways to grow: … either through mergers and acquisitions or through innovation‖2 1 2 "The New Organisation - A survey of the company", The Economist, p.8, January 21st 2006
  12. 12. Benefits of innovation 3 • Promote higher customer satisfaction • Increase productivity • Improve delivery reliability • Improve quality conformance • Improve customer relations, and • Reduce costs 3
  13. 13. How innovative are you? 4 Incremental Innovation Radical Innovation Exploits existing technology Explores new technology Low uncertainty High uncertainty Focuses on cost or feature Focuses on processes, products or improvements in existing products or services with unprecedented services, processes, marketing or performance features business model Improves competitiveness within Creates a dramatic change that current markets or industries transforms existing markets or industries, or creates new ones 4
  14. 14. Redefining ―social media‖ • Collaborative, real-time communication tools that are frequently web-based • We prefer ―communicative and collaborative media‖
  15. 15. Why collaborate? • Collaborate to: – Improve processes – Reduce constraints keeping team at capacity – Find more time to connect with customers – Envision & define stable set of processes – Re-energize & innovate team • Result of collaboration: – Encourage innovation through the use of collaborative tools
  16. 16. Burning question • How can collaborative tools, social mediums, and other enabling technologies help you to innovate?
  17. 17. Part 3 GETTING THERE
  18. 18. Enabling technologies • Business tools we use that fit our definition – Wikis, SharePoint – LiveMeeting – Google Documents – Skype – eSupport Knowledge Base – Community websites ( – CMS workflows – Facebook – Twitter
  19. 19. Real examples • LiveMeeting – Used for remote install and config assistance between field engineers/support/sales and our customers • Eclipse – Rree downloadable window into development team repository – used for collaborative content editing • Twitter – Product uses portlets within status dashboard; Twitter message board included so users can communicate in real-time with admins
  20. 20. Real examples (con‘t) • Free & shareable Google documents great for – Estimates – Schedules – Brainstorming documents – Flow charting – Reviews – Remote meetings – …any collaborative work
  21. 21. Part 4 ON THE ROAD
  22. 22. Achieving our goals • How can we use social media and other enabling technologies to perform… – Baseline analysis – Market & customer studies – Process analysis – Team visioning
  23. 23. Process analysis & team visioning Phase 1 Phase 2 Phase 3 Checkpoint Phase 4 Phase 5 Identify basic Align with corp Create Assess Discover gaps, ways to Implement ID process & dept goals support pkgs process meet other corp improvements & objectives & innovate innovation opps June/July Sept Oct December February Mar/Apr
  24. 24. Are we there yet? • Questions: – How do we know we've innovated? – Is simply doing something different "innovation―? – Can social media help to innovate? – Do we need collaboration to innovate? • Our answer: – Starting with the small seeds these social media tools give to us, and through collaboration and the resulting generation of new ideas, innovation springs forth naturally
  25. 25. Thank you! • Jim – • Vivian –