Your SlideShare is downloading. ×
Leveraging Social media for Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Leveraging Social media for Business

1,189
views

Published on

How to leverage Social media solution for any business. This presentation is more apt for Organizations.

How to leverage Social media solution for any business. This presentation is more apt for Organizations.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,189
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
40
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Leveraging Social Media for Business @vasanthgvk
  • 2. Let’s Demystify Social Media
  • 3. What is Social Media?
    • > It’s a tool that foster exchange of ideas -> Exchanges become conversations -> and then communities form
    • > User’s now no longer surf the web they shape it
    • These conversations are voice of people (Influencer’s)
    • It matters because of:
      • The Trust factor
      • Rapid Word of Mouth
      • Impacts to Google Results
      • Very different than Broadcast Marketing
  • 4.  
  • 5. Why Social Media ? Take a look at these statistics
  • 6.  
  • 7. There’s 2 billion Internet Users across the world Out of which > 600 million are already on Facebook > 126 million blogs on the internet > 10 billion+ tweets sent on twitter since 2006 > 2 billion videos are streamed each day on YouTube
  • 8. Not Convinced Yet? You would be soon!
  • 9.  
  • 10.  
  • 11. Social Media for Organization
  • 12. > Corporate & Product Branding > HR Recruitment > Employee Engagement > Internal Collaboration > Channel for Product Marketing & Sales > Customer Service & Support > Customer Feedback for Product development > Rapid Sharing > Executive Leadership & Visibility and lot more…… How can Social Media be used? It’s not just for Marketing.. its for
  • 13.  
  • 14. 5 Sound Reasons to embrace Social Media
  • 15. 1. You are already involved in Social Media > Your employees are doing it > Discussion about your brand are taking place > If you participate you can shape outcomes 2. Comparative advantages > Word of mouth is #1 influencer of purchases > Does not require a media budget > Viral effect can carry a message a long way 3. Revenue growth > Among top 100 Brands, those using social media saw 18% lift in revenue (Altimeter / Wet Paint 2009) > 91% of Inc. 500 use social media (Umass Dartmouth 2009) 5 Reasons to embrace Social Media
  • 16. 4. Must-have for Corporate Marketing > Creating brand awareness and consideration > Inbound marketing / research > Community relations > Recruiting / employee relations > Investor relations > Crisis / Corporate communications 5. Search Engine Rankings! > Can produce great results (Google search engine prefers Social media content namely Slideshare.net, twitter tweets, etc)
  • 17. 1 Follow the Rule! 2 Strategize the plan! 3 Go Implement it! How to apply Social Media
  • 18. > Strategize > Listen > Respond, Engage & Be Human > Build > Analyze > Recalibrate, Rinse & Repeat RULES
  • 19. 1. Identify and understand the audience 2. Objectives and metrics for measuring success 3. Team and resources 4. Key influencers and tactics for engaging them 5. Social media sites, networks and groups 6. Setup content guidelines 7. Operational plan for producing, posting, sharing 8. Marketing plan to promote and build network 9. Tools (Influencer tracking, monitoring, reporting) 10. Methodology for translating activity into ROI SOCIAL MEDIA STRATEGY
  • 20. Now What? All is set… Let’s go Implement
  • 21. Let’s see how business uses Social Media in Real Time!
  • 22. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
  • 23. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Sales Dell generated $9 million in direct sales through Twitter and Facebook
  • 24. Coca Cola’s well-publicized Expedition 206 campaign is billed as the company’s largest social media project ever.
  • 25. Starbucks Gets Feedback From its Customers Through Online Community
  • 26. Corporate use them for Branding, Visibility, Announcements, etc
  • 27. Corporate use them for Recruiting people
  • 28. Thank you @vasanthgvk Presented by Vasanth Kumar G