GSF - The UI / UX Design philosphy

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Presentation created for an immersive learning on unconventional principles driving User Experience for brands

Presentation created for an immersive learning on unconventional principles driving User Experience for brands

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  • 1. Hi there, This is Test Slide. I’m looking good, I think! UI / UX Design at GSF November 2012
  • 2. Good Afternoon! *
  • 3. * Introductions (standing here) Chief Detail Officer (standing here) Chief Thought Officer UI / UX Design at GSF November 2012
  • 4. Elroy Dsilva* Professional BU, Lintas, StrawberryFrog, W+K, Rediffusion, Personal Curious, Gin + Tonic I get paid because folks feel that I am a thinker that adds value
  • 5. Binit Vasa* Professional PARK Design Management, Decathlon, Rediffusion Personal Typography, languages and design Being at the right place, doing the right thing at the right time
  • 6. UI + UX Design UI / UX Design at GSF November 2012
  • 7. UI + UX Design *Not for dummies UI / UX Design at GSF November 2012
  • 8. UI + UX Design *No definitions, no basics, no tips and tricks UI / UX Design at GSF November 2012
  • 9. Good design and Maslow Form Function a Func. B (infinite sky) UI / UX Design at GSF November 2012
  • 10. Design Hierarchy UI / UX Design at GSF November 2012
  • 11. Evolution of User Interaction UI / UX Design at GSF November 2012
  • 12. Evolution of User Interaction Great Grandfather   Grandfather   Father   UI / UX Design at GSF November 2012
  • 13. Evolution of User Interaction UI / UX Design at GSF November 2012
  • 14. Evolution of User Interaction Constantly evolving, gaining finesse, more control, more engagement, more precise, more exciting, more & more forth.   UI / UX Design at GSF November 2012
  • 15. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012
  • 16. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Should CanMust
  • 17. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Should CanMust Binit ElroyWeb
  • 18. By the end of the presentation Incremental BasicRadical UI / UX Design at GSF November 2012 WILL GIVENMUST
  • 19. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Binit 3 things
  • 20. Good interaction design pulls you and keeps you hooked. UI / UX Design at GSF November 2012 1
  • 21. UI / UX Design at GSF November 2012
  • 22. Good interaction design sets the context right UI / UX Design at GSF November 2012 2
  • 23. UI / UX Design at GSF November 2012
  • 24. Good interaction pushes your imagination to wonderment. UI / UX Design at GSF November 2012 3
  • 25. UI / UX Design at GSF November 2012
  • 26. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Elroy Impact
  • 27. Adjectives Beautiful Interesting Smart UI / UX Design at GSF November 2012 Exciting Innovative Intuitive Easy Tricky Confusing
  • 28. Radical User Interaction design Beautiful Interesting Smart UI / UX Design at GSF November 2012 Exciting Innovative Intuitive Easy Tricky POWERFUL
  • 29. Never before have we been closer to the intersection of Culture FutureTechnology UI / UX Design at GSF November 2012
  • 30. “A female passenger who Tweeted about her success in getting a PhD retweeted her post, and instantly, other passengers on the plane congratulated the woman. One passenger even went beyond the usual pleasantries by treating her to a glass of champagne. With such doting focus on its customers, the airline company delivers the message that it’s the customers they really care about, more than anything else in the world.” UI / UX Design at GSF November 2012 *
  • 31. Never before have we been closer to the intersection of Culture FutureTechnology UI / UX Design at GSF November 2012
  • 32. And at the centre of all this Culture FutureTechnology UI / UX Design at GSF November 2012 *
  • 33. And at the centre of all this US UI / UX Design at GSF November 2012
  • 34. We are insatiable organisms US UI / UX Design at GSF November 2012
  • 35. Why are we here? US UI / UX Design at GSF November 2012 To satisfy
  • 36. Irony US UI / UX Design at GSF November 2012 It will never happen
  • 37. We are US UI / UX Design at GSF November 2012 Insatiable organisms in the pursuit of satisfying
  • 38. 4 truths to being an insatiable organism UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE
  • 39. Out of all insatiable organisms UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE 99.9%
  • 40. Out of all insatiable organisms UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE 0.1% Creating
  • 41. Out of all insatiable organisms UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE 0.1% Creating User experiences
  • 42. Powerful? (Create) UI / UX Design at GSF November 2012
  • 43. (Create) I recollected my trip in Paris and updated my status UI / UX Design at GSF November 2012
  • 44. (Create) I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch UI / UX Design at GSF November 2012
  • 45. (Create) I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch Change my route to work so that I can grab a coffee UI / UX Design at GSF November 2012
  • 46. (Create) I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch Change my route to work so that I can grab a coffee Experience rush-hour frustrations in New York UI / UX Design at GSF November 2012
  • 47. EXIST I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch Change my route to work so that I can grab a coffee Experience rush-hour frustrations in New York UI / UX Design at GSF November 2012
  • 48. Creator is UI / UX Design at GSF November 2012 Fuelling the PURPOSE for the one Who EXISTS
  • 49. Purpose UI / UX Design at GSF November 2012 Meaning to the orientation of things around you
  • 50. User experience UI / UX Design at GSF November 2012 The big now (REACT) (FORMULATE)
  • 51. What this means UI / UX Design at GSF November 2012 User Experience Answers, not what it does, BUT why it exists
  • 52. What this means UI / UX Design at GSF November 2012 User Experience To add more THOUGHTFULLNESS
  • 53. Above all… UI / UX Design at GSF November 2012 Creating not Existing
  • 54. Above all… UI / UX Design at GSF November 2012 Creating not Existing
  • 55. Example UI / UX Design at GSF November 2012 Ditto.co.in
  • 56. UI / UX Design at GSF November 2012