GSF - The UI / UX Design philosphy

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Presentation created for an immersive learning on unconventional principles driving User Experience for brands

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GSF - The UI / UX Design philosphy

  1. 1. Hi there, This is Test Slide. I’m looking good, I think! UI / UX Design at GSF November 2012
  2. 2. Good Afternoon! *
  3. 3. * Introductions (standing here) Chief Detail Officer (standing here) Chief Thought Officer UI / UX Design at GSF November 2012
  4. 4. Elroy Dsilva* Professional BU, Lintas, StrawberryFrog, W+K, Rediffusion, Personal Curious, Gin + Tonic I get paid because folks feel that I am a thinker that adds value
  5. 5. Binit Vasa* Professional PARK Design Management, Decathlon, Rediffusion Personal Typography, languages and design Being at the right place, doing the right thing at the right time
  6. 6. UI + UX Design UI / UX Design at GSF November 2012
  7. 7. UI + UX Design *Not for dummies UI / UX Design at GSF November 2012
  8. 8. UI + UX Design *No definitions, no basics, no tips and tricks UI / UX Design at GSF November 2012
  9. 9. Good design and Maslow Form Function a Func. B (infinite sky) UI / UX Design at GSF November 2012
  10. 10. Design Hierarchy UI / UX Design at GSF November 2012
  11. 11. Evolution of User Interaction UI / UX Design at GSF November 2012
  12. 12. Evolution of User Interaction Great Grandfather   Grandfather   Father   UI / UX Design at GSF November 2012
  13. 13. Evolution of User Interaction UI / UX Design at GSF November 2012
  14. 14. Evolution of User Interaction Constantly evolving, gaining finesse, more control, more engagement, more precise, more exciting, more & more forth.   UI / UX Design at GSF November 2012
  15. 15. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012
  16. 16. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Should CanMust
  17. 17. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Should CanMust Binit ElroyWeb
  18. 18. By the end of the presentation Incremental BasicRadical UI / UX Design at GSF November 2012 WILL GIVENMUST
  19. 19. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Binit 3 things
  20. 20. Good interaction design pulls you and keeps you hooked. UI / UX Design at GSF November 2012 1
  21. 21. UI / UX Design at GSF November 2012
  22. 22. Good interaction design sets the context right UI / UX Design at GSF November 2012 2
  23. 23. UI / UX Design at GSF November 2012
  24. 24. Good interaction pushes your imagination to wonderment. UI / UX Design at GSF November 2012 3
  25. 25. UI / UX Design at GSF November 2012
  26. 26. UI + UX Design Incremental RadicalBasic UI / UX Design at GSF November 2012 Elroy Impact
  27. 27. Adjectives Beautiful Interesting Smart UI / UX Design at GSF November 2012 Exciting Innovative Intuitive Easy Tricky Confusing
  28. 28. Radical User Interaction design Beautiful Interesting Smart UI / UX Design at GSF November 2012 Exciting Innovative Intuitive Easy Tricky POWERFUL
  29. 29. Never before have we been closer to the intersection of Culture FutureTechnology UI / UX Design at GSF November 2012
  30. 30. “A female passenger who Tweeted about her success in getting a PhD retweeted her post, and instantly, other passengers on the plane congratulated the woman. One passenger even went beyond the usual pleasantries by treating her to a glass of champagne. With such doting focus on its customers, the airline company delivers the message that it’s the customers they really care about, more than anything else in the world.” UI / UX Design at GSF November 2012 *
  31. 31. Never before have we been closer to the intersection of Culture FutureTechnology UI / UX Design at GSF November 2012
  32. 32. And at the centre of all this Culture FutureTechnology UI / UX Design at GSF November 2012 *
  33. 33. And at the centre of all this US UI / UX Design at GSF November 2012
  34. 34. We are insatiable organisms US UI / UX Design at GSF November 2012
  35. 35. Why are we here? US UI / UX Design at GSF November 2012 To satisfy
  36. 36. Irony US UI / UX Design at GSF November 2012 It will never happen
  37. 37. We are US UI / UX Design at GSF November 2012 Insatiable organisms in the pursuit of satisfying
  38. 38. 4 truths to being an insatiable organism UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE
  39. 39. Out of all insatiable organisms UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE 99.9%
  40. 40. Out of all insatiable organisms UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE 0.1% Creating
  41. 41. Out of all insatiable organisms UI / UX Design at GSF November 2012 EXIST WANT REACT FORMULATE 0.1% Creating User experiences
  42. 42. Powerful? (Create) UI / UX Design at GSF November 2012
  43. 43. (Create) I recollected my trip in Paris and updated my status UI / UX Design at GSF November 2012
  44. 44. (Create) I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch UI / UX Design at GSF November 2012
  45. 45. (Create) I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch Change my route to work so that I can grab a coffee UI / UX Design at GSF November 2012
  46. 46. (Create) I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch Change my route to work so that I can grab a coffee Experience rush-hour frustrations in New York UI / UX Design at GSF November 2012
  47. 47. EXIST I recollected my trip in Paris and updated my status I might put in a reminder to grab a Coke from the vending machine at lunch Change my route to work so that I can grab a coffee Experience rush-hour frustrations in New York UI / UX Design at GSF November 2012
  48. 48. Creator is UI / UX Design at GSF November 2012 Fuelling the PURPOSE for the one Who EXISTS
  49. 49. Purpose UI / UX Design at GSF November 2012 Meaning to the orientation of things around you
  50. 50. User experience UI / UX Design at GSF November 2012 The big now (REACT) (FORMULATE)
  51. 51. What this means UI / UX Design at GSF November 2012 User Experience Answers, not what it does, BUT why it exists
  52. 52. What this means UI / UX Design at GSF November 2012 User Experience To add more THOUGHTFULLNESS
  53. 53. Above all… UI / UX Design at GSF November 2012 Creating not Existing
  54. 54. Above all… UI / UX Design at GSF November 2012 Creating not Existing
  55. 55. Example UI / UX Design at GSF November 2012 Ditto.co.in
  56. 56. UI / UX Design at GSF November 2012

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