The Bindi


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It is all about Bindi

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  • We want to network with you about our Film 'JAIN ENLIGHTENMENT - A Way of Life' for America and the world

    We are New York documentary filmmakers who have produced a beautiful 10 min DEMO film 'JAIN ENLIGHTENMENT - A Way of Life' and also working on 'Palitana - City of Temples on the Hill' to inform and educate America about Ahimsa, Anekantvad, Aparigrah ... involving Forgiveness, Compassion, and Peace.

    We returned from India with over 200 hours of film and are also producing a series of films on Legend of Lord Bahubali; King Adhinathan, Lord Mahavira and Sacred Pilgrimages - including Ranakpur, Ellora etc. to show Jain Images of Perfection.

    Vinanti Sarkar,Director, Global Cultural Diversity Films (GCDF) Inc. 425 East 51st Street, New York, NY 10022. Tel: 22-759-4568 Website: Linkedin / Twitter / Facebook / MySpace, etc. Review short clips on 5084696 or 5084856 or 50864417 or 5092260 or 5092316 and join our discussions on blog: ttp:// where we are inviting donors to help in funding and receive free DVDs in return.
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  • The Bindi

    1. 1. Presented by: Punit, Piyush Gautam, Bhaskar, Vinod, Piyush Jhalani, Pawan, Amit, Saurabh, Aditya, Varun Aravali Institute of Management, Jodhpur Shakti- The Source of Energy
    2. 2. Contents Launching and distribution Project costing Essence Market Scenario Types of Bindi Steps for product development Product positioning
    3. 3. Essence <ul><li>The bindi is arguably the most visually fascinating of all forms of body decoration </li></ul><ul><li>Hindus attach great importance to this ornamental mark on the forehead between the two eyebrows — a spot considered major nerve point in human body since ancient times </li></ul>
    4. 4. What’s that dot? <ul><li>In southern India, girls choose to wear a Bindi, while in other parts of India it is the prerogative of the married woman </li></ul><ul><li>A red dot on the forehead is an auspicious sign of marriage and guarantees the social status and sanctity of the institution of marriage </li></ul><ul><li>In India, brides wear Bindi on their forehead in order to protect themselves and their husbands from evils </li></ul>
    5. 5. A Hot Spot! <ul><li>The area between the eyebrows, the sixth chakra known as the 'agna' meaning 'command', is the seat of concealed wisdom </li></ul><ul><li>It is the centre point wherein all experience is gathered in total concentration </li></ul><ul><li>The red 'kumkum' between the eyebrows is said to retain energy in the human body and control the various levels of concentration </li></ul>
    6. 6. How to Apply <ul><li>Traditional bindi is red or maroon in color. A pinch of vermilion powder applied skillfully with practiced fingertip make the perfect red dot </li></ul><ul><li>Sandal, 'aguru', 'kasturi', 'kumkum' (made of red turmeric) and 'sindoor' (made of zinc oxide and dye) make this special red dot </li></ul>
    7. 7. Fashion Point <ul><li>Nowadays, with changing fashion, women try out all sorts of shapes and designs </li></ul><ul><li>It is, at times a straight vertical line or an oval, a triangle or miniature artistry made with a fine-tipped stick, dusted with gold and silver powder, studded with beads and crusted with glittering stones </li></ul><ul><li>The advent of the &quot;sticker-bindi&quot;, made of felt with glue on one side, has not only added colors, shapes and sizes to the bindi but is an ingenious easy-to-use alternative to the powder </li></ul>
    8. 8. History <ul><li>'Bindi' is derived from the Sanskrit word 'bindu' or a drop, and suggests the mystic third eye of a person </li></ul><ul><li>In those days, thin and tender leaves were used to be cut into different shapes and pasted upon the forehead </li></ul><ul><li>These leafy bindis were also known by various names — 'Patrachhedya', 'Patralekha', 'Patrabhanga', or 'Patramanjari' </li></ul>
    9. 9. Myths & Significance <ul><li>The vermilion, traditionally used exclusively for bindis, is called 'sindura' or 'sindoor' </li></ul><ul><li>It means 'red', and represents Shakti (strength). It also symbolizes love — one on the beloved's forehead lights up her face and captivates the lover </li></ul>
    10. 10. Myths & Significance <ul><li>Our religious texts, scriptures, myths and epics too mention the significance of 'kumkum'. </li></ul><ul><li>Legends have it that Radha turned her 'kumkum' bindi into a flame-like design on her forehead, and in Mahabharata, Draupadi wiped her 'kumkum' off the forehead in despair and disillusion at Hastinapur </li></ul>
    11. 11. Myths & Significance <ul><li>Even in the ancient Aryan society, a bridegroom made a 'tilak' mark on the bride's forehead as a sign of wedlock. </li></ul><ul><li>Significantly, when an Indian woman has the misfortune of becoming a widow, she stops wearing the bindi. </li></ul><ul><li>Also, if there is death in the family, the women folks' bindi-less face tells the community that the family is in mourning. </li></ul>
    12. 12. Market Scenario <ul><li>The market is highly captured by unorganized companies, there are few brands available. </li></ul><ul><li>Almost more than 60% of bindi is with unorganized sector </li></ul><ul><li>Shilpa is the most renowned brand in plain bindi segment </li></ul>
    13. 13. Market Segment <ul><li>Plain Bindi– Economic </li></ul><ul><li>Designer Bindi </li></ul><ul><li>Fancy Bindi– Trendy but economic </li></ul><ul><li>Exclusive Bindi– Trendy and moderate price </li></ul><ul><li>Bridal Bindi – Premium price </li></ul><ul><li>Body Decorators </li></ul><ul><li>Body Tattoos </li></ul>
    14. 14. Plain Bindi <ul><li>Shilpa Rs. 5 for 24 bindis </li></ul><ul><li>Suhag Rs. 4 for 24 bindis </li></ul><ul><li>Hytex Rs. 4 for 24 bindis </li></ul><ul><li>Famina Rs. 1 for 12 bindis </li></ul><ul><li>Suman Rs. 4 for 24 bindis </li></ul><ul><li>Suruchi Rs. 3 for 24 bindis </li></ul>
    15. 15. Fancy Bindi <ul><li>Snap- Rs. 15 for 6 pcs </li></ul><ul><li>Palak- Rs. 15 for 6 pcs </li></ul><ul><li>Ranieraj- Rs. 18 for 6 pcs </li></ul><ul><li>Vaishali- Rs. 20 for 6 pcs </li></ul><ul><li>Lovable- Rs. 25 for 6 pcs </li></ul><ul><li>Tanya- Rs. 20 for 6 pcs </li></ul><ul><li>Tofa- Rs. 15 for 6 pcs </li></ul>
    16. 16. Designer Bindi <ul><li>Richi rich - Rs. 60 for 6 pcs </li></ul><ul><li>Tanya- Rs. 60 for 6 pcs </li></ul><ul><li>Tofa - Rs. 70 for 6 pcs </li></ul><ul><li>Subh- Rs. 50 for 6 pcs </li></ul><ul><li>Shree -Rs. 60 for 6 pcs </li></ul>
    17. 17. Bridal Bindi <ul><li>Triveni- Rs. 200 to Rs.1000 </li></ul><ul><li>Vivida- Rs. 250 to 600 </li></ul>
    18. 18. Premium <ul><li>Triveni – Rs.250 - 600 </li></ul><ul><li>Evitex – Rs. 200 - 500 </li></ul>
    19. 19. Others <ul><li>Stone Bindi – Kahani ghar ghar ki </li></ul><ul><li>Album Bindi (Suruchi)- Rs. 10 for 60 bindis of 60 colors </li></ul><ul><li>Belly Tattoos Rs. 100 - 500 </li></ul>
    20. 20. Others <ul><li>TV personalities pave way for new fashion in bindi styles. </li></ul><ul><ul><li>Parvati bindi </li></ul></ul><ul><ul><li>Ramola bindi </li></ul></ul><ul><ul><li>Saans bindi </li></ul></ul>
    21. 21. Types of Bindi <ul><li>Eye Bindi </li></ul><ul><li>Another immensely popular method of bindi wear is the eye bindi </li></ul><ul><li>I did not realize how popular they were until last Mardi Gras when I saw about 50 parade watchers wearing them. These are usually placed in the corner of your eyes </li></ul><ul><li>Some place them in both corners while others only place them on the outside corner </li></ul>
    22. 22. Types of Bindi <ul><li>Eyelash Bindi </li></ul><ul><li>In the past few years it has become fashionable to also wear bindi along your eyelashes </li></ul><ul><li>however, I recommend using the bindi specially created for this look or you will end up with a real mess </li></ul><ul><li>Nail Bindi </li></ul><ul><li>Again, these work best if you have the ones specially created for them but you can experiment </li></ul><ul><li>You can try wearing them along the edge of your nails or placing flat ones on the nail itself </li></ul>
    23. 23. Types of Bindi <ul><li>Nose Bindi </li></ul><ul><li>This is also a very popular form of bindi wear. Using a small bindi works best. Often the small &quot;diamond&quot; accents are used but I have seen several smaller bindi in different styles work well too. With this method, you do not have to worry about snorting up the magnetic backing of those fake nose rings </li></ul>
    24. 24. Types of Bindi <ul><li>Belly Button Bindi </li></ul><ul><li>As America began toying with belly button exposure, a funny thing happened. People started getting their belly buttons painted with henna (mehindi) designs, pierced, using temporary tatoos and even real ones </li></ul><ul><li>Well of course it did not take long for people to realize that bindi are a great way to add sparkle and dress up that part of your anatomy </li></ul><ul><li>The sky is the limit with this one. You can either purchase special belly button bindi OR get creative and make your own from sets you like through order. </li></ul>
    25. 25. Types of Bindi <ul><li>Face Bindi </li></ul><ul><li>Nothing specific to mention here, just wanted to say that I have seen bindi worn in pretty interesting ways over the years and basically if you can imagine it you can do it </li></ul>
    26. 26. Steps for Product Development 1 Idea Generation 2 Screening of Idea 3 Concept Testing 5 Testing 4 Production & Design 6 Launching
    27. 27. Idea Generation <ul><li>Shakti – The source of energy </li></ul><ul><li>Grah shobha – The traditional touch </li></ul><ul><li>Trendzz dot – For contemporary looks </li></ul>
    28. 28. Shakti – The source of energy <ul><li>But for most of the people it is just a fashion, they might not know the real essence of it </li></ul><ul><li>Most of the current brands are focusing on fashion part of bindi </li></ul><ul><li>But they are surely missing something crucial i. e. traditional meaning of bindi “Shakti” </li></ul><ul><li>In the era of women empowering, independence, confidence and power are few things which attract a modern women most </li></ul><ul><li>Our brand is not for any particular religion its for all those women who believe in herself </li></ul><ul><li>Our product is for those people who beliefs that a Bindi is a symbol of power and independence </li></ul>
    29. 29. Grah shobha – The traditional touch <ul><li>Bindi is not a makeup accessory, its much more than just a fashion. In fact in Hindu religion it is consider as something which protects a women’s husband from all kind of evils </li></ul><ul><li>It denotes a women’s devotion to her husband </li></ul><ul><li>This product is for traditional housewife </li></ul>
    30. 30. Trendzz dot – For contemporary looks <ul><li>Now a days Bindi has crossed the cultural barrier. Even it has reached to western culture, for example: Madona and Britney Spears </li></ul><ul><li>Now it’s a part of fashion, modern women and girls wear it for providing themselves a contemporary look </li></ul><ul><li>There many types of trendy bindis are available in market </li></ul>
    31. 31. Types of trendy bindis <ul><li>Crystal bindi </li></ul><ul><li>Belly tattoo bindi, </li></ul><ul><li>Glitter tattoo bindi, </li></ul><ul><li>Arm/Wrist band bindi, </li></ul><ul><li>Tikka bindi, </li></ul><ul><li>Crystal belly bindi, </li></ul><ul><li>Pendent bindi, </li></ul><ul><li>Crystal finger bindi, </li></ul><ul><li>Hair bindi, </li></ul><ul><li>Chin bindi, </li></ul><ul><li>Crystal eyelash bindi </li></ul><ul><li>Crystal nail bindi </li></ul>
    32. 32. Idea Screening <ul><li>Grah shobha – The traditional touch:- Some how we are restricting our market. As well as it is also questionable that how much premium price we can quote </li></ul><ul><li>Trendzz dot – For contemporary looks: Its an upcoming market. Premium price can be qoute here. But what about competition from well establish brands like Triveni. Another concern is that such are highly export oriented. </li></ul>
    33. 33. <ul><li>Shakti – The source of energy: No brand in this industry had ever tried to go for such positioning where you are providing value to customer by giving her a feeling of self confidence, good quality, skin friendly material and also quoting premium price for you quality </li></ul>
    34. 34. Concept Testing
    35. 35. <ul><li>For concept testing of our positioning statement “Shakti – The source of energy”, we conducted a online survey </li></ul><ul><li>From the response we came to know that our positioning statement has passed this concept testing </li></ul>
    36. 47. Production & Design
    37. 48. <ul><li>The raw material used in all our Tattoos and Bindis are carefully chosen to ensure extra safety and quality. </li></ul><ul><li>We will use skin friendly adhesive for ensuring no harm to skin </li></ul><ul><li>Our hand made inimitable Bindis and Tattoos are Self-Adhesive, Re-Usable and befits any occasion, outfit or style </li></ul><ul><li>Although our focus will be more on traditional design, but we will also produce bindis of other designs </li></ul><ul><li>There are 4 different category of products having different brand name, but having flagship brand name i.e. “Shakti” </li></ul>
    38. 49. Products <ul><li>We have four category of products </li></ul><ul><li>Plain : Shakti – Agni </li></ul><ul><li>Premium : Shakti – Ghena </li></ul><ul><li>Bridal : Shakti – Vivah </li></ul><ul><li>Fancy : Shakti - Soundrya </li></ul>
    39. 50. Shakti – Agni Shakti – Vivah Shakti – Gehana Shakti – Soundrya Rs. 10 to 12 for 24 pc. Rs. 200 to 500. Rs. 250 to 1000. Rs. 30 to 50 for 6 pc.
    40. 51. Packaging
    41. 52. <ul><li>The Purposes of Packaging </li></ul><ul><li>Physical Protection </li></ul><ul><li>Barrier Protection </li></ul><ul><li>Containment </li></ul><ul><li>Information transmission </li></ul><ul><li>Marketing </li></ul><ul><li>Reducing theft Convenience </li></ul><ul><li>Packaging Types </li></ul><ul><li>Blister packs </li></ul><ul><li>Boxes </li></ul><ul><li>Cartons </li></ul><ul><li>Cushioning </li></ul><ul><li>Envelopes </li></ul><ul><li>Wrappers </li></ul>
    42. 53. Packaging <ul><li>In existing type of packaging of bindis there are few problems: </li></ul><ul><ul><li>Removing new bindi from packaging </li></ul></ul><ul><ul><li>Placing used bindi, for next use </li></ul></ul><ul><ul><li>Use of low quality paper sheet </li></ul></ul><ul><li>Our packaging will ensure that such problems will not there and for that: </li></ul><ul><ul><li>Use of high quality paper sheet </li></ul></ul><ul><ul><li>Laminated plastic sheet on packaging to ensure easy removing and placing of bindi </li></ul></ul><ul><ul><li>A small catalogue will be provided stating bindi wearing tips </li></ul></ul>
    43. 54. Bindi Wearing Tips <ul><li>Removing New Bindi From The Package </li></ul><ul><li>When removing new bindi from the package, be sure to do so carefully </li></ul><ul><li>Slide your fingernail under the bindi until it is completely loosened </li></ul><ul><li>You can use a pair of tweezers to loosen it </li></ul><ul><li>Be careful with the tweezers though because they seem to be more prone to accidentally knock off the little gold accents and gemstones </li></ul>
    44. 55. Bindi Wearing Tips <ul><li>Placing Bindi </li></ul><ul><li>You can reuse a bindi again because our bindi have incredible holding power and may stick securely several times </li></ul><ul><li>It is easy to place it again </li></ul><ul><li>This package include a laminated plastic sheet on backside, so to distinguish used bindis from new one </li></ul><ul><li>You can use tweezers and your fingers to place used bindi </li></ul>
    45. 56. Shakti - Agni
    46. 57. Shakti - Gehna
    47. 58. Round box packing of Shakti - Soundrya
    48. 60. Packaging of Shakti - Bridal & Shakti - Ghena
    49. 61. Testing
    50. 62. Testing <ul><li>For market testing we will distribute our products to selected retailers in selected cities </li></ul><ul><li>To motivate those retailers to push our product and to get feedback from customers, we will pay them heavy sales margin </li></ul><ul><li>On the basis of feedback from retailers and customers, we will decide our next step </li></ul>
    51. 64. Product Positioning
    52. 65. Product Space Traditional Trendy High Price Low Price <ul><li>vivda </li></ul><ul><li>Triveni </li></ul><ul><li>Tanya </li></ul><ul><li>Snap </li></ul><ul><li>Femina </li></ul><ul><li>Shilpa </li></ul><ul><li>Suhag </li></ul><ul><li>Shakti </li></ul><ul><li>Evitex </li></ul>
    53. 66. Brand Equity Balance Sheet <ul><li>Laddering Questions </li></ul><ul><li>What am I ? </li></ul><ul><li>What do I offer to you? </li></ul><ul><li>What I mean to you </li></ul><ul><li>How do we relate to each other </li></ul><ul><li>Laddering Answers </li></ul><ul><li>A bindi, to be wear by women </li></ul><ul><li>Beautiful looks and a feeling of self confidence </li></ul><ul><li>Something from where I derive self confidence and unique personality </li></ul><ul><li>Both are daring, self confident and leader in our respected field </li></ul>
    54. 67. Customer Perception <ul><li>Functional </li></ul><ul><ul><li>Skin friendly </li></ul></ul><ul><ul><li>Prestige </li></ul></ul><ul><ul><li>No spot on head </li></ul></ul><ul><ul><li>New design </li></ul></ul><ul><ul><li>Availability </li></ul></ul><ul><ul><li>Attractive colors </li></ul></ul><ul><ul><li>Attractive packaging </li></ul></ul><ul><li>Non-functional </li></ul><ul><ul><li>Superior quality </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><li>Feel good feeling </li></ul></ul><ul><ul><li>Convenient to use </li></ul></ul>
    55. 68. Brand Personality Caring Daring Confident Independent A modern women who is Shakti
    56. 69. Brand Personality A modern women Caring Shakti Confident Daring Independent
    57. 70. Persons who fit into it <ul><li>Daring </li></ul><ul><li>Confident </li></ul><ul><li>Independent </li></ul><ul><li>Caring </li></ul>What we look for Sushma Swaraj Brinda Karat Mallika Sarabhai Aruna Roy Usha Uttab Medha Patkar
    58. 71. Brinda Karat Mallika Sarabhai Aruna Roy Medha Patkar Sushma Swaraj Usha Uttub
    59. 72. Brinda Karat <ul><li>First woman in CPI-M politburo in its 40 years history </li></ul><ul><li>Strongest voice for giving women their due share in CPI-M & long time president of the party’s women wing </li></ul><ul><li>Identified with her signature red bindi, she was the member of the central committee which had a skewed proportion of of woman – 8 out of 85 </li></ul><ul><li>She quit the central committee in 1998 to protest the party’s refusal to give women greater representation in decision making </li></ul><ul><li>Joined the central committee after the party decided to include 5 more women in decision making </li></ul>
    60. 73. Aruna Roy <ul><li>Selected for IAS in 1968 batch and worked for government for some years </li></ul><ul><li>Resigned from IAS in 1974 to join the social work & research centre </li></ul><ul><li>Has been a promoter of Right to Information against the corrupt practices of the government </li></ul><ul><li>In 2000, she was awarded Raman Magsasya award for community leadership & international understanding </li></ul>
    61. 74. Medha Patkar <ul><li>M.A in social work from Tata Institute of Social Sciences </li></ul><ul><li>Presently heading the Narmada Bachao Andolan </li></ul><ul><li>Got numerous awards including the Deena Nath Mangeshkar Award, Mahatama Phula Award etc. </li></ul>
    62. 75. Usha Uthup <ul><li>Popular Indian pop singer and well known for popular hits in 1970s and 1980s </li></ul><ul><li>First person to have brought pop culture to india </li></ul><ul><li>Versatile lady with knowledge of English, Hindi, Bengali and south Indian languages </li></ul><ul><li>Unique style of dressing and known for her massive bindi and gajra </li></ul>
    63. 76. Mallika Sarabhai <ul><li>Mallika Sahrabhai an acclaimed dancer, carved a niche by coming out of her mother’s shadow. She has also expanded “Darpana Institute”, which was initially started by her mother. Mallika then introduced new things with time and managed to build her own identity first as a woman, daughter, wife, mother, dance, and an entrepreneur </li></ul>
    64. 77. <ul><li>With our brand personality of our brand, we would like to target educated working women who are independent </li></ul><ul><li>For such target most appropriate person to be brand ambassador is “Mallika Sarabhai” </li></ul><ul><li>She in independent, confident and beautiful </li></ul>Mallika Sarabhai
    65. 78. Mallika Sarabhai <ul><li>Mallika Sahrabhai an acclaimed dancer, carved a niche by coming out of her mother’s shadow. She has also expanded “Darpana Institute”, which was initially started by her mother. Mallika then introduced new things with time and managed to build her own identity first as a woman, daughter, wife, mother, dance, and an entrepreneur </li></ul><ul><li>Whenever you think of Mallika Sarabhai, four things comes in mind </li></ul><ul><ul><li>Her dance </li></ul></ul><ul><ul><li>Her beauty </li></ul></ul><ul><ul><li>Her bindi </li></ul></ul><ul><ul><li>Her confidence </li></ul></ul>
    66. 79. <ul><li>Mallika Sarabhai and Shakti bindi are closely linked to each other </li></ul><ul><li>Following things are common between Mallika Sarabhai and Shakti bindi </li></ul><ul><ul><li>Beauty </li></ul></ul><ul><ul><li>Superiority </li></ul></ul><ul><ul><li>Own identity </li></ul></ul><ul><ul><li>Integrity </li></ul></ul><ul><ul><li>Confidence </li></ul></ul>
    67. 81. Launching of Shakti Bindi
    68. 82. Launching <ul><li>When to launch? </li></ul><ul><li>Where to launch? </li></ul><ul><li>How to launch? </li></ul>
    69. 83. When <ul><li>Launching of our product </li></ul><ul><ul><li>On 8 th March (Woman’s day) we are going to launch Shakti bindi in all over India. </li></ul></ul>
    70. 84. Where <ul><li>Phase 1 st </li></ul><ul><ul><ul><li>North India </li></ul></ul></ul><ul><ul><ul><li>West India </li></ul></ul></ul><ul><li>Phase 2 nd </li></ul><ul><ul><ul><li>South India </li></ul></ul></ul><ul><ul><ul><li>East India </li></ul></ul></ul>
    71. 85. How <ul><li>On 8 th March (Women’s Day), we will organize a product launch party in Birla Auditorium, Jaipur </li></ul><ul><li>Where we will be inviting Chief Minister Mrs. Vashundhra Raje as a Chief Guest, and Sakshi Tanwar (Parvati) as a Special Guest and our brand ambassador Malika Sarabhai also will be present there </li></ul><ul><li>On this day we will also declare an annual prize for those women who had achieved name in there respective field </li></ul>
    72. 86. Shakti Awards <ul><li>Shakti Social Woman of the year- </li></ul><ul><ul><li>Anila Kothari </li></ul></ul><ul><ul><li>Runs Cancer Care at BMCHRC </li></ul></ul>
    73. 87. Shakti Awards <ul><li>Shakti Singer Woman of the year- </li></ul><ul><ul><li>Madhu Bhatt Tailang </li></ul></ul><ul><ul><li>Dhrupad Exponent </li></ul></ul>
    74. 88. Shakti Awards <ul><li>Shakti Woman Sportsperson of the year- </li></ul><ul><ul><li>Krishna Poonia </li></ul></ul><ul><ul><li>Bronze medal winner in Asian Games </li></ul></ul>
    75. 89. Shakti Awards <ul><li>Shakti Business Woman of the year- </li></ul><ul><ul><li>Nidhi Data </li></ul></ul><ul><ul><li>Director Data Infocom </li></ul></ul>
    76. 90. Beauty Parlors Customer “The King” Distribution Channels Distributors Company Fancy Stores & Malls
    77. 91. Project Costing
    78. 92. Promotion <ul><li>Free samples of Shakti bindi along with the magazines having reach to the premium section. </li></ul><ul><li>Example - Femina, Cosmopolitan, Cinebiz, Stardust, Grahlakshmi </li></ul><ul><li>Tie up with beauty parlors </li></ul><ul><li>Strategic alliance with big organised retail stores for example: Shoppers Stop, Globus, Shipra Mall, Wedding theme malls etc. </li></ul><ul><li>Associate marketing with upper segment Saree brands such as Garden Sarees </li></ul>
    79. 93. <ul><li>We will give special schemes according to the festivals around the India. </li></ul><ul><li>Examples- </li></ul><ul><ul><li>In All over India, ‘Karwachoth’ is a big festival for women. It comes three times in a year. </li></ul></ul><ul><ul><li>In India Diwali </li></ul></ul><ul><ul><li>In Rajasthan, ‘Gangaur’ is a big festival for girls and women as well which starts after Holi and goes on up to next 16 days. </li></ul></ul><ul><ul><li>In Gujarat, ‘Navratra’ is a 9 days function </li></ul></ul><ul><ul><li>In Kolkata, ‘Durga Puja’ is also a big festival for women </li></ul></ul><ul><ul><li>In Punjab, ‘Lohri’ is a festival </li></ul></ul><ul><ul><li>In South, ‘Pongal’ </li></ul></ul>
    80. 94. Thank You !