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Html project report12

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  • 1. PERSONAL COMPUTER SOFTWARE PROJECT SEO FILE Submitted To: Submitted By:Mr. Aman Navneet Loona RollNo:94802345401 BCA(6th sem)
  • 2. PREFACE This Text file provides the knowledge of basic of computers...It Covers allthe topics of MS-DOS, MS-Windows and MS-Office... Though we have done our best yet we may not be held responsible for errorswhich may have crept in inadvertently.. Name: Navneet Loona Roll No:94802345401
  • 3. ACKNOWLEDGEMENT Here, we would like to propose a word of Thanks for the people whogave an unending support. Firstly we would like to thank the almighty who made our dream come true.We would specially like to thank Mr. Aman for his invaluable help andcooperation. Finally, we magnanimously express our gratitude to Mr. for theirinvaluable help, sincere guidance and cooperation.Principal : Class Incharge:Mr.Aman Dr.Ranjeet Kaur Bhalla
  • 4. <html><head><title>Presentation Overview</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><img src="seoservices1.jpg" align="right"><b><center><h1><center>Search Engine Optimization</h1><table><p>.<a href="Seo.html">what is SEO</a><br>.<a href="Submit your website to SEs for indexing.html">Submit your website SEO</a><br>.<a href="Title Tags and ALT Tags.html">Title and ALT TAgs</a><br>.<a href="Link building.html">Link Building</a><br>.<a href="Major SEs to submit to.html">SES Submit to html</a><br>.<a href="Keywords and H1 & H2 HEADING.HTML">Keywords and H1 & H2 Heading</a><br>
  • 5. .<a href="SEO what is NOT recommended.html">SEO What is not Recommended</a><br>.<a href="In summary.html">Critical Elements</a><br>.<a href="Thankyou.html">Created By</a></p></body></html><html><head><title>WHAT IS SEO</title><link rel="stylesheet" type="text/css" href="html.css"></head><h3><body><h1><center>WHAT IS SEO</h1><table><p>The acronym "SEO" can refer to "search engine optimization” isis a process of improving the visibility of a website or a web pagein search engines via the "natural" or un-paid search results.Optimizing a website may involve editing its content and HTMLand associated coding to increase its relevance to specific key--words.</p><a href="Why are search engines so important.html">importance of search engine</a></body></html>
  • 6. <html><head><title>Why are search engines so important? </title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><h1><center> Why are search engines so important?</h1><p>Search engines are the biggest resources of your websitestraffic.Higher traffic means more visitors.More visitors means more customers and higher profit</p><a href="engine works.html">How does Search engine Works</a></font></body></html>
  • 7. <html><head><title>How does a search engine works?</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="900"align="center"></table><h1><center>How does a search engine works?</h1><table width="900"align="center"><p>A spider or crawler which is a component of a SE visits thousands of websites every hourThe spider follows links to web pages, makes copies of the pages and stores them in the SE’s indexBased on this data, the SE then indexes the pages and ranks the websitesMajor SEs that index pages using spiders: Google, Altavista, Msn, Aol</p></table><a href="Types of SE.html">Types of SEO</a></body</html>
  • 8. <html><head><title>Types of SEO </title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><h1><center>Types of SEO</h1><p><ol><li> <a href="onpageseo.html">On-Page Optimization</a> <br><li><a href="Off-Page SEO.HTML">Off-Page Optimization</a><br></ol></p></body></html>
  • 9. <html><head><title>On-Page SEO</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><h1><center>On-Page SEO</h1><p>On-page optimisation (on-page SEO) is what can be done on thepages of a website to maximise its performance in the searchengines for target keywords related to the on-page content.</p> <h2>On Page SEO Element<h2><img src="/untitled.bmp"></p> <br></body></html>
  • 10. <HTML><HEAD><TITLE>Off-Page SEO</TITLE><link rel="stylesheet" type="text/css" href="html.css"></HEAD><h4><BODY><h1><center>Off-Page SEO</h1><table><p>Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in search engines for target keywords related to the on-page contentOff-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases.It helps to maximize website performance in search engine for target keywords</p><a href="OFF PAGE SEO ELEMENTS.html">Off-page Optimization</a></BODY></HTML>
  • 11. <html><head><title>OFF PAGE SEO ELEMENTS</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="900"align="center"></table><h1><center> OFF PAGE SEO ELEMENTS</h1><br><img src="/untitled4.bmp"></table></body></html>
  • 12. <html><head><title>Submit your website to SEs for indexing</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><h1><center>Submit your website to SES for indexing</h1><p><ol type="1" start="1"><li>submit your site to search engine directories, directory sites and portal site<li>indexing takes 1 weak to 3 months</ol></p></body></html>
  • 13. <html><head><title>Title Tags and ALT Tags</title><link rel="stylesheet" type="text/css" href="html.css"><h4><body><table width="900"align="center"></table><h1><center><b> Title Tags and ALT Tags</h1><img src="/untitled2.bmp"><p><h2>Title tags</h2><P>.Important in optimising rankings<br>.The first thing that a search engine displays on a search return <br>.Must keywords in title to be ranked no. 1<br>.Should have the exact keyword you use for the page<br>.Every single web page must have its own title tag <br>. You can use up to 65 characters<br></p><h2>ALT TAGS </h2><p>
  • 14. Most sites contain images, it will be advisable to put ALT tags for all these images to make sites more Search Engine Friendlyinclude keywords in your alt tags</p><a href=" Meta description tags.html">Meta Description Tags</a><br></table></body></html><html><head><title>Meta description tags</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="900"align="center"></table><h1><center>Meta description tags</h1><p><ol type="1" start="1"><li>The next important<li>Displayed below the title in search results<br><img src="/untitled5.bmp"><li>Describe about your business wisely so that surfer understand well about your business</ol></p></table></body></html>
  • 15. <html><head><title>Link building</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="900"align="center"></table><h1><center>Link building</h1><p>Link Popularity refers to the number of links pointing toyour site FROM other sites on the Webif the site linking to you is already indexed, spiders will also receive your site how to increase links: a) good content b) good outbound links c) target a list of sites from which you can request inbound links
  • 16. links for the sake of links can damage your search rankings</p><p>.”</p><a href="INBOUND & OUTBOUNDLINKS.html">Inbound & Outbound Links</a><br></table></body></html><html><head><title>Inbound & Outbound links</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="900"align="center"></table><h1><center>Inbound & Outbound links</h1><br><h2>Inbound links</h2><table><p>A Link from a site outside of your site.Inbound links means send visitors to your site,generally this is seen as good think for seo.</p></table><h2>Outbound Links</h2>
  • 17. <table><p>A link to a site outside of your siteOutbound links means send visitors away from your site.Generally avoid those thinksFor example( link exchange)</p></table> </body></html><html><head><title>Major SEs to submit to</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="900"align="center"></table><h1><center>Major SES to submit to:</h1><table><p><ol type="." start="."><li> Google <u>http://www.google.com/addurl.html </u><br>(Search engines that also use this database - Yahoo)<li>Yahoo <u>http://docs.yahoo.com/info/suggest</u><li>MSN <u>http://submitit.bcentral.com/msnsubmit.htm</u><li>Fast <u>http://www.alltheweb.com/add_url.php</u><li>The Open Directory Project (DMOZ)<br>
  • 18. <u>http://dmoz.org/add.html </u></ol></p></table></body></html><html><head><title>Keywords and H1 & H2 HEADING</tITLE><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="700"align="center"></table><h1><center>Keywords and H1 & H2 Heading</h1><table width="700"align="center"><p><ol><h2>Keywords</h2></ol><p><ul type="1" start="1"><li>important in optimising rankings<li>keywords are words that appear the most in a page - the spider chooses the appropriate keywords for each page, then sends them back to its SE
  • 19. <li>your web site will then be indexed based on your keywords<li>can be key phrases or a single keyword<li>do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them - always have text in your page: at least 100 words</ul><h2>H1 & H2 Heading Format</h2><ul Type="1" start="1"> <li>Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking.</ul></p></BODY></HTML><html><head><title>SEO what is NOT recommended</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><h1><center>SEO - what is NOT recommended</h1><p><ol type="1" Start="1"><li><u>Image only sites</u> - spiders do not pick up images<li><u>Frames</u> - If the spider cannot read the complete page (because of the frames),<br>it will not be indexed properly.<li><u>Password protected pages</u> – spiders cannot enter password protected pages
  • 20. <li><u>PDF files</u> - can be problematic for spiders. Although some search engines can index them<li><u>Dynamic pages</U> - spiders cannot index some content on pages using ASP, CGI or other dynamic languages.<br> - Make sure important pages are HTML, no dynamically generated content.<li><u>Drop down menus </u>– spiders cannot read them</p></body></html><html><head><title>In summary</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body><table width="500"align="center"></table><h1><center>Critical elements</h1><p><ol type="1" start="1">Links, keywords, title, meta description, alt tags,submitting your website to SEskeywords galore: title, description, alt tagsNo-nosimage-only sites, frames, password protected pages, PDFS, dynamic pages,drop-down menus</p></table></body></html>
  • 21. <html><head><title>Thankyou</title><link rel="stylesheet" type="text/css" href="html.css"></head><h4><body bgcolor="#153E7E"><table width="500" align="center"><td><h1><center><b>Thank you</h1></b><h4><p><ol><u>Created By:</u><br>Navneet Loona<br>Aman Kumar<br>Sajan Kumar<br>Sandeep Kumar</ol></p></body>
  • 22. </html>