Maximizing the Digital Opportunity for the Hospitality Industry in India
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Maximizing the Digital Opportunity for the Hospitality Industry in India - www.ioldigital.com

Maximizing the Digital Opportunity for the Hospitality Industry in India - www.ioldigital.com

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Maximizing the Digital Opportunity for the Hospitality Industry in India Maximizing the Digital Opportunity for the Hospitality Industry in India Presentation Transcript

  • From  Mouse  to  Money   Maximizing  the  Digital  Opportunity  for   the  Hospitality  Industry  in  India   iOL  Digital  Marke.ng   January  2014  
  • Hotels  and  the  Rise  of  Internet  in  India   Over  125  million   internet  users  in   India   97%  prefer  to  book   a  hotel  online   Source:  MakeMyTrip  August  2013  Survey  
  • Hotels  and  the  Rise  of  Internet  in  India   •  Key  Purchase  ConsideraIons  Include     Price   Service   LocaIon   Favour  Three  &  Four  Star  Hotels  over  Luxury  ProperIes   Source:  MakeMyTrip  August  2013  Survey  
  • Hotels  and  the  Rise  of  Internet  in  India   72%   Trust  web  search  &  TripAdvisor  ra.ngs   18%   Trust  word  of  mouth   3%   Trust  newspaper  and  TV  reviews   Source:  MakeMyTrip  August  2013  Survey  
  • How  can  we  capitalize  on  these  changes  to   maximize  your  hotel  bookings?  
  • How  can  we  capitalize  on  these  changes  to   maximize  your  hotel  bookings?   1.  Reach  Prospec.ve  Customers  Right  Before  they  Book   Online   2.  Stay  Top  of  Mind  Once  They  Visit  Your  Website   3.  Make  it  Easier  for  People  to  Find  you  on  Online  Travel   Review  Communi.es   4.  Make  your  Customers  fans  on  Facebook  &  Adver.se  to   their  Family  &  Friends   5.  Adver.se  on  Websites  Related  to  Tourism  for  Your  City  
  • 1.  Reach  ProspecIve  Customers  Right  Before   they  Book  Online   –  With  Google  Search  Ads   •  Text  based  ads  that  appear  as  Google  Search  results  
  • 1.  Reach  ProspecIve  Customers  Right  Before   they  Book  Online     –  These  ads  link  back  to  your  website,  enabling  the  website   to  be  discovered  by  the  relevant  searcher,  at  the  .me  of   search   •  Each  text  ad  is  linked  to  a  set  of  keywords,  which  one  or   many  adver.sers  bid  for  at  the  same  .me  
  • 2.  Stay  Top  of  Mind  of  Recent  Website  Visitors   –  With  Website  Remarke.ng  Ads  on  Websites  &  Facebook   •  Online  banner  or  Facebook  newsfeed  ads  –  only  visible  to   your  most  recent  website  visitors   •  The  objec.ve  of  these  ads  is  to  stay  top  of  mind  subsequent   to  a  prospect’s  visit  to  our  website  –  encouraging  them  to   revisit  and  confirm  their  booking  
  • 3.  Make  it  Easier  for  People  to  Find  you  on   Online  Travel  Review  CommuniIes   –  With  Business  Lis.ngs  on  Top  3  Travel  Review  Forums   especially  TripAdvisor   •  Online  travel  communi.es,  lead  by  TripAdvisor,  have  now   become  extremely  popular  amongst  online  users  when  it   comes  to  travel  research  and  bookings    
  • 3.  Make  it  Easier  for  People  to  Find  you  on   Online  Travel  Review  CommuniIes   –  These  websites  typically  list  all  1-­‐5  star  hotels,  homestays,  guest   houses  and  more,  across  India–  ranking  them  basis  the  feedback   received  by  the  visitors  of  the  travel  community –  All  listed  proper.es  &  reviews  are  available  for  public  viewing,   and  in  addi.on  to  the  property’s  rank  and  reviews,  also  shared   are  images,  videos,  expected  prices  &  basic  contact  informa.on    
  • 4.  Make  your  Customers  Fans  on  Facebook  and   AdverIse  to  Their  Friends  and  Family   –  With  Facebook  Newsfeed  Ads   •  Using  email  address  of  present  and  past  customers,  we  can   adver.se  to  them  on  their  Facebook  news  feeds,  asking   them  to  ‘Like’  our  page  on  Facebook  and  leave  us  a  one  line   review  of  their  travel  experience  to  our  property  
  • 4.  Make  your  Customers  Fans  on  Facebook  and   AdverIse  to  Their  Friends  and  Family   •  Once  a  past  or  present  customer  ‘Like’s  our  Facebook  page,   we  can  then  begin  adver.sing  special  offers  to  their  friends   and  family  who  are  also  on  Facebook  –  in  the  ci.es  and  age   groups  we  target!  
  • 5.  AdverIse  on  Tourism  Centric  Websites  for   Your  City   –  With  Targeted  Google  Banner  Ads   •  Online  banner  ads  displayed  only  on  websites  related  to   tourism  for  your  city,  visible  only  to  audiences  in  the   countries  and  ci.es  we  target   Top  Tourism  Websites  Related  to   Your  City   Your  Ads  only  seen  by  people  in   the  ciIes  and  countries  you  wish   you  target  
  • RECAP  -­‐  How  we  can  capitalize  on  these   changes  to  maximize  hotel  bookings   1.  Reach  Prospec.ve  Customers  Right  Before  they  Book   Online   2.  Stay  Top  of  Mind  Once  They  Visit  Your  Website   3.  Make  it  Easier  for  People  to  Find  you  on  Online  Travel   Review  Communi.es   4.  Make  your  Customers  fans  on  Facebook  &  Adver.se  to   their  Family  &  Friends   5.  Adver.se  on  Websites  Related  to  Tourism  for  Your  City  
  • From  Mouse  to  Money   Maximizing  the  Digital  Opportunity  for   the  Hospitality  Industry  in  India   For  Further  Informa.on  please  contact   Varun  Gambhir  on   gambhir.varun@gmail.com  or  0  98339   04120   iOL  Digital  Marke.ng   January  2014