9 Key Mobile App Marketing Elements
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9 Key Mobile App Marketing Elements - www.ioldigital.com

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  • Every mobile application has to undergone some hurdle to get their stable position in the competitive market.So to make the application to be more demanded and fast moving, we should be more aware of some significant marketing elements.So this presentation updates the people about several success making. factors on mobile application marketing
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    9 Key Mobile App Marketing Elements 9 Key Mobile App Marketing Elements Presentation Transcript

    • 9  Key  Mobile  App  Marke0ng     Elements     iOL  Digital  Marke0ng  Services October  18,  2012    
    • In  a  Nutshell     1.    Name,  descrip0on,  icon  &  screen     shots   2.    C  ompe0tors  and  Category  Mapping      WIP  Sneak  Peeks  and  Beta  Testers   3.      App  Store  Op0misa0on   4.      App  Review  Websites   5.      In-­‐build  App  Share  Features   6.      User  Ra0ngs  and  Reviews   7.      Webpage  with  Engaging  video   8.      Paid  Promo0on   9.    
    • Applica0on  Name  &  Descrip0on     •  We  should  name  and  describe  our  app  to  suit  exis0ng  app  market  search  trends     •  By  including  the  most  popular  and  relevant  search  keywords,  we  can  look  to  maximize  our  app’s  discovery    
    • Applica0on  Icon     n  app’s  icon  conveys  the  app’s     purpose,  style,  and  is  the  first     interac0on  users  have  with  the  app     •  We  should  create  an  icon  that     stand’s  out  in  a  search  grid  on  the user’s  device     •  We’ve  heard  Apple  doesn’t  feature an  app  unless  they  believe  the  icon is  well-­‐designed  and  fits  the  overall     app  look  and  feel     •
    • App  Screen  Shots     •  Screenshots  are  an  essen0al  tool  to  turn  visitors  into  app  users     •  Our  screenshots  should  be  memorable,  informa0ve,  and  exci0ng     •  They  need  to  draw  a  visitor’s  eye  to  them,  explain  exactly  what  our  app  does,  and  convey  how  easy  your  app  is  to  use    
    • Compe0tors  Mapping     •    With  the  amount  of  apps  in  app  stores  today,  there  will  mostly  exist  a  variety  of  compe0tors  whose  apps  are  similar  to  ours      We  should  take  note  of  all  our  ini0al •    compe0tors  without  filtering  any  -­‐  and  scale  it  down  to  the  top  4  or  5  heavy  contenders      A  1-­‐star  app  with  only  a  handful  of •    reviews  isn’t  likely  to  be  a  real  contender,  but  a  5-­‐star  app  with  thousands  of  reviews  is  a  formidable     one    
    • Category  Mapping     •    Because  so  many  downloads  are     driven  by  the  app  stores’  Top  Charts,     important  to  choose  the  category   it’s     that  will  give  our  app  the  best  shot  of ranking  highly   •    T  he  reality  is  that  all  categories  are  not  created  equally.  For  instance,  the     Social  category  will  drive  more     downloads  than  the  Lifestyle  category     •    However,  an  app  will  have  a  harder  0me  ranking  highly  in  the  Social     category  than  in  the  Lifestyle  one    
    • WIP  Sneak  Peeks  &  Beta  Testers     •    Should  we  like,  we  can  pitch  the     Hungama.com  app  WIP  sneak  peeks     interested  and  leading  mobile  app   to     review  websites,  to  create  pre  launch buzz     •    Similarly,  we  can  also  approach     websites  like  iBetaTest.com  and     BetaBait.com  -­‐  to  recruit  volunteers to  beta  test  the  Hungama.com  app, before  launch    
    • App  Store  Op0miza0on     •  Over  65%  of  consumers  find  apps  via  search  in  an  app  store     •  By  using  an  app  store  op0misa0on  so`ware,  we  can  analyse  and  op0mize  our  app  store  presence  to  beat  compe00on     •  While  a  variety  of  analy0cs  tools  exist  that  can  perform  a  subset  of  the  func0ons  ,  two  most  prominent  are  App  Annie  and  MobileDevHQ    
    • App  Review  Websites     •  A  high  percentage  of  downloads  for  new  apps  occur  a`er  the  app has  been  reviewed  by  an  app  review  website,  or  other  earned media  outlets     It’s  important  to  reach  out  to  these  media  outlets  in  order  to  drive •   a  burst  of  downloads  at  launch    
    • In-­‐Built  App  Share  Features     •  Word  of  mouth  is  another  important  way  new  users  can  find  an  app     We  should  do  everything  in  our  power •    to  make  it  easy  for  users  to  share  the     app,  as  well  as  the  content  within  an app     •  It’s  also  important  to  make  sharing  the  app  itself  dead  simple,  be  with  via     SMS,  Twiber,  Facebook,  email,  etc     •  The  simpler  we  make  sharing  the  app,  the  more  users  will  engage  in  the     process  of  sharing    
    • User  Ra0ng  and  Reviews     •    Where  an  app  ranks  in  Search  Results,     and  to  a  certain  extent  Top  Charts  -­‐  relies on  how  many  ra0ngs  it  has,  and  how  high those  ra0ngs  are     •    It’s  cri0cal  for  our  app’s  success  to  receive  as  many  5  star  ra0ngs  as  possible      The  most  simple  way  is  to  ask  for  ra0ngs •    from  within  the  app,  as  users  are  engaging  on  it      As  example,  the  app  Move  the  Box  0ed •    virtual  currency  to  ra0ng  their  app  -­‐  if  a  user  runs  out  of  tokens,  they  can  rate  the  app  to  earn  more!    
    • Website  and  Engaging  Video      Any  online  ar0cle  about  our  app  is  likely •    to  link  to  two  places  -­‐  our  homepage  &  our  app’s  page  in  an  app  store      Whenever  a  poten0al  user  searches   •     Google  for  our  app,  they’ll  find  both  our app’s  detail  page  and  our  web homepage     -  This  makes  building  a  great  web  landing  page  a  necessary  tool  to     convert  web  visitors  into  users     •    Our  app’s  detail  page  in  the  app  store  is  a  very  limited,  non-­‐rich  and  non-­‐  customized  experience  -­‐    hence,  our  web  page  should  be  the  opposite  -­‐     rich,  enjoyable,  and  engaging  -­‐  using     video  and  images  where  possible     Click  on  Image  to  See  Video    
    • Paid  Promo0on     •  In-­‐Mobile  Adver0sing     -  Using  networks  like  Jumptap  and  TapJoy,  we    can  promote  our  app  to  users  while  they’re  on  their  mobile  device   •  Search  Adver0sing     -  Buying  relevant  search  keywords  on  search    engines  like  Google,  leading  back  to  the  app  download  homepage   •  Social  Media  Adver0sing     -  Pay  per  click  adver0sing,  to  a  targeted     demographic,  geography,  and  with  the  ability to  serve  broad  and  precise  interest-­‐based  ads    
    • Your  Feedback     9  Key  Mobile  App  Marke0ng  Elements     iOL  Digital  Marke0ng  Services     October  18,  2012