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Social Media Today | Social Media Marketing | Varun Daahal
 

Social Media Today | Social Media Marketing | Varun Daahal

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Understanding Social Media Dynamics ...

Understanding Social Media Dynamics
Why Social Media is important.
How Social Media can be leveraged
How to use Social Media Tools for Brand Promotion
Infographics, YouTube as a tool to increase engagement with customers
Usage of other social media platforms like Facebook, LinkedIn, Twitter, Pinterest for Brand promotions

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    Social Media Today | Social Media Marketing | Varun Daahal Social Media Today | Social Media Marketing | Varun Daahal Presentation Transcript

    • Good Morning
      Varun Daahal K
      Pre Sales
      Position2, Inc.
      varundaahalk@gmail.com
    • Dave Carroll Story
      Singer
      Guitarist
    • Video Created in Youtube July 7,2009
    • By end of 2009 there are more than 7million views + stories around it
    • Bottom line is :
      Social Media is a very powerful
      Moral of the story - Online customers influence Offline Offline customers
    • Dove Evolution video by Ogilvy
    • Dove Evolution Video in You Tube
      Dove “Evolution” video made in 2006
      Over 5 million people saw it in less than a year
      Imagine paying for a prime time slot in super bowl season for this video ?
      How much did it cost for You tube ! views !
    • Strategy
    • Infographics
    • rmation
      Info
      graphics
      Basically telling a story about brand, product, subject or idea in an interesting way
    • Edward Tufte - Infographics Guru
      Media always come in rectangles.... newspapers, magazines, tv... now it is
      Infographics
    • Why ?
    • ObamaInfographics video
    • Infographic on Google that became Viral
    • Placement Sites
      As Online users liked and shared those infographics, they became Viral.
      Few of the links gained (from popular websites) are:
      • CNN.com
      • Fortune.com
      • Techcrunch (US and Japan)
      • Wikipedia
      • Blogoscoped
      • Huffington Post
      • Epic.org
      • Privacy.org
      *PR – Page Rank
      *Data Source – Word Stream
    • Referring sites Traffic
      The referred traffic we received from Digg and other sites was swift and sudden. Check out this spike, which catapulted our visits by 2455.556 % in one day from landing on the front page of Digg
      *Data Source – Word Stream
    • Organic Traffic
      All the sites that have embedded/linked to the graphics coupled with a 15% bump in organic traffic (the flood of links, citations and brand signals has contributed to a temporal rankings boost
      *Data Source – Word Stream
    • Showcase Infographics
      • Include in Pitches / Proposals, Presentations
      • Publish in Sovereigns
      • Share through Mobiles
      • Share with Clients, Vendors for better understanding of the process
      • Share to educate/shed some light on new areas of analytics
    • Benefits
      • Back links – increase SEO value
      • Sharing – makes Viral
      • Targeted Outreach
      • Unique presentation & differentiation
      • Additional links
      • Anchor text links
    • Conclusion
      If your words or images are not on point, making them dance in colors won’t make them viral
    • Thank You
      Varun Daahal
      Varun Daahal K
      Pre Sales
      Position2, Inc.
      varundaahalk@gmail.com
      Any Queries ?