Social Media Today | Social Media Marketing | Varun Daahal

Uploaded on

Understanding Social Media Dynamics …

Understanding Social Media Dynamics
Why Social Media is important.
How Social Media can be leveraged
How to use Social Media Tools for Brand Promotion
Infographics, YouTube as a tool to increase engagement with customers
Usage of other social media platforms like Facebook, LinkedIn, Twitter, Pinterest for Brand promotions

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Good Morning
    Varun Daahal K
    Pre Sales
    Position2, Inc.
  • 2. Dave Carroll Story
  • 3. Video Created in Youtube July 7,2009
  • 4. By end of 2009 there are more than 7million views + stories around it
  • 5. Bottom line is :
    Social Media is a very powerful
    Moral of the story - Online customers influence Offline Offline customers
  • 6. Dove Evolution video by Ogilvy
  • 7. Dove Evolution Video in You Tube
    Dove “Evolution” video made in 2006
    Over 5 million people saw it in less than a year
    Imagine paying for a prime time slot in super bowl season for this video ?
    How much did it cost for You tube ! views !
  • 8. Strategy
  • 9. Infographics
  • 10. rmation
    Basically telling a story about brand, product, subject or idea in an interesting way
  • 11. Edward Tufte - Infographics Guru
    Media always come in rectangles.... newspapers, magazines, tv... now it is
  • 12. Why ?
  • 13. ObamaInfographics video
  • 14. Infographic on Google that became Viral
  • 15. Placement Sites
    As Online users liked and shared those infographics, they became Viral.
    Few of the links gained (from popular websites) are:
    *PR – Page Rank
    *Data Source – Word Stream
  • 23. Referring sites Traffic
    The referred traffic we received from Digg and other sites was swift and sudden. Check out this spike, which catapulted our visits by 2455.556 % in one day from landing on the front page of Digg
    *Data Source – Word Stream
  • 24. Organic Traffic
    All the sites that have embedded/linked to the graphics coupled with a 15% bump in organic traffic (the flood of links, citations and brand signals has contributed to a temporal rankings boost
    *Data Source – Word Stream
  • 25. Showcase Infographics
    • Include in Pitches / Proposals, Presentations
    • 26. Publish in Sovereigns
    • 27. Share through Mobiles
    • 28. Share with Clients, Vendors for better understanding of the process
    • 29. Share to educate/shed some light on new areas of analytics
  • Benefits
    • Back links – increase SEO value
    • 30. Sharing – makes Viral
    • 31. Targeted Outreach
    • 32. Unique presentation & differentiation
    • 33. Additional links
    • 34. Anchor text links
  • 35.
  • 36. Conclusion
    If your words or images are not on point, making them dance in colors won’t make them viral
  • 37. Thank You
    Varun Daahal
    Varun Daahal K
    Pre Sales
    Position2, Inc.
    Any Queries ?