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Smartphone | Smartphone Market | Varun Daahal
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Smartphone | Smartphone Market | Varun Daahal

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The Presentation is about : …

The Presentation is about :

-> Smartphones, Smartphone market, iPhone, Android.

-> How Android will pose a threat to iphone. China's smartphone market, Landscape?

-> Strategies used and those can be used.

This Presentation done as a part of MBA class assessment in 2009.


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  • * All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception
  • Transcript

    • 1.
              • GOOD MORNING !!!
      Varun Daahal K (MD 8017) Amarendra Kumar (MD 8003) * All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception
    • 2. Prologue : Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone Devices ...later the team gets dissolved to join other startups...
    • 3. Andy Rubin, Joe Britt and Matt Hershenson come together to form DANGER in 2000 ...and... they INVENTED Sidekick .
    • 4.  
    • 5.  
    • 6. SmartPhone
    • 7. Calendar Address Book Games Fax Email Notepad Calculator World Clock SmartPhone
    • 8. Touch Screen
    • 9. Nokia 9000 series
    • 10.  
    • 11.  
    • 12. December 15, 1999 Apple registered www.iphone.org
    • 13. September 12, 2002 “ One never knows. We don’t usually discuss products we have not announced”
    • 14. July 29, 2007
    • 15.  
    • 16. United States $699
    • 17. One Week 525,000
    • 18. After a fortnight $499
    • 19. 736,000,000
      • iPhones sold till last Saturday.
    • 20. Why Apple succeeded?
    • 21. $699 - $200 = Skimming
    • 22. iPhone Apps. suit only at iStore
    • 23. iPhone fails in Japan
    • 24. Reasons for failure in Japan
    • 25. less features more price
    • 26. 3 inch TV 3G, GPS 5.1 MP Camera
    • 27. Most Japanese use Smartphone as Computer
    • 28.  
    • 29. What are these?
    • 30. Japanese emoticons Incompatible with iPhone
    • 31. A N D Y R U B I N
    • 32. Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone ...later the team gets dissolved to join other startups...
    • 33. sidekick Undeterred, Mr. Rubin’s team, which had by then named itself Danger Inc., first smartphone was a Tmobile “Sidekick”
    • 34. sidekick 1
    • 35. sidekick 2
    • 36. sidekick 3
    • 37. ANDROID
      • Rubin later formed
      • “ Android”
    • 38. RUBIN’S competitive feature for smartphone
      • WEB EXPERIENCE
      • HOW THEY ARE BUILT
      • WHAT THEY CAN DO
    • 39. Rubin’s talk on Sidekick at Stanford Page and Brin attended that lecture and found that Google search is the default search engine.
    • 40. market opportunity
      • 700 million internet users
      • 200 million mobile users
      • USERS ARE DEMANDING
      • MARKET IS COMPETITIVE
      • PLATFORMS ARE SOPHISTICATED
    • 41. GOOGLE - ANDROID
    • 42. Smart phone Manufacturer OS Carrier
    • 43. CARRIERS MANUFACTURER HTC DELL LENOVA MOTOROLA LG OS SYMBIAN BLACKBERRY OS IPHONE OS LINUX WINDOWS MOBILE VERIZON AT & T T- MOBILE SPRINT NEXTEL
    • 44. ROAD BLOCKS FOR GOOGLE
      • 1. CARRIER
      • 2. LAUNCH OF ANDROID
      • T-MOBILE won’t have any android phone before 4th quarter.
      • SPRINT Nextel wont have any phones this year at all
    • 45. LOBBYING
      • FOR 700MHZ SPECTRUM
      • BRUTE FORCE APPROACH
    • 46. ANDROID ADVANTAGES
      • OPEN SOURCE
      • VARIETY OF APPLICATIONS
      • NATURAL MOBILE PARTNER FOR CHROME OS
      • GOOGLE DOCS
      • EASY CONNECTING TO SOCIAL NETWORKING SITES
      • USERS CUSTOMIZED APPLICATIONS
    • 47. CHINA MOBILE MARKET 700 MILLION SUBSCRIBERS RECENTLY LAUNCHED 3G BROAD BAND SPEED CONNECTIONS SMARTPHONE MARKET IS PENETRATING AT 10 % EXPECTED TO GENERATE HIGHER REVENUE B’COS OF ONLINE GAMES, MUSIC LOW ENTRY BARRIERS
    • 48. Nokia cornered more than 69 percent of about 7.5 million smartphones shipped in China. Motorola meanwhile got 20 percent, while HTC, Samsung & Sony Ericson shared remainder of the market.
    • 49.
      • Chinese smartphone users naturally had Symbian as their preferred operating system.
      • Linux is at second place,
      • while at third spot is Windows Mobile.
    • 50. CHINA MOBILE CHINA UNICOM CHINA TELECOM MAJOR PLAYERS IN CHINA MOBILE MARKET
    • 51. CHINA MOBILE LEADING MOBILE SERVICE PROVIDER 500 MILLION SUBSCRIBERS 3G LICENSED
      • China Mobile, recently joined the Open Handset Alliance and
      • will release an Android-powered handset in the first half of 2009.
    • 52. CHINA UNICOM
      • SECOND LARGEST SERVICE PROVIDER
      • 140 MILLION SUBSCRIBERS
      • GOT LICENSED FOR 3G SERVICES
      • MERGED WITH CHINA TELECOM
    • 53. Apple in China
      • Only tough road ahead
    • 54. 1.3 billion strong country
    • 55. 4.55 million mobile consumers
    • 56. Politics
    • 57. Gray market
    • 58. Skimming?
    • 59. iStore?
    • 60. Old strategies won’t work
    • 61. Suggested strategies
    • 62. iStore
    • 63. Set long term goals
    • 64. google in china
      • Partnership with CHINA MOBILE for providing
      • INTERNET BASED SEARCH SERVICES &
      • MOBILE SERVICES IN CHINA
    • 65. prisoners dilemma
      • 2 prisoners - APPLE, GOOGLE
      • 1 CELL - CHINA MARKET
      • POSSIBLE STRATEGIES - OFFENSIVE, DEFENSIVE
    • 66. G OO G LE ADVANTAGES ONLINE SEARCH & ADVERTISING COMPANY
    • 67. ADVANTAGES
      • DIRECT ACCESS TO TECHNOLOGY
          • APPLICATIONS
          • BOOKS, MAGAZINES
          • SHOPPING
          • TV
    • 68. TECHNICAL ADVANTAGE
      • GOOGLE IS IN SYNC WITH CHINA MOBILES TD-SCDMA NETWORK
      • WHILE APPLE HAS TO GENERATE A NEW ONE FOR CHINA MOBILE
    • 69.
      • China Mobile users will be able to easily search vast content, including sports and entertainment news, ringtones, games, images, videos and novels
    • 70. STRATEGIC ADVANTAGE
      • GOOGLE’S REVENUE IS GENERATED MORE OUT OF MOBILE ADVERTISING
    • 71.
      • ONLINE MOBILE GAME MARKET IS $ 118MILLIONS
    • 72. Google's new Internet shopping search product will integrate online shopping information, enabling Chinese consumers to compare products' prices. GOOGLE INTERNET SHOPPING
    • 73. GOOGLE launching a new mobile phone advertisement service AdSense for Mobile in CHINA GOOGLE ADSENSE
    • 74. Google AdSense will launch an e-payment service for its Chinese publishers GOOGLE e-PAYMENT SERVICES
    • 75. Google China has confirmed with local media that the company has started to place outdoor advertisements GOOGLE OUTDOOR ADVERTISEMENT
    • 76. TECHNOLOGY TO CHINA.COM
      • Google will provide search engine technology for China.com to support searches of its English and traditional Chinese content by its users in Greater China
    • 77. CONCLUSION
      • ALTHOUGH GOOGLE HAS COMPETITIVE ADVANTAGES
      • THERE ARE FEW QUIRKS
    • 78.
      • SECURITY PATCHES IN ANDROID
    • 79.
      • UPDATES, INSTALLATIONS ARE AUTOMATICALLY DONE BY CHROME
    • 80.
      • DESIGNING NEW APPLICATIONS ACCORDING TO USERS INTEREST
    • 81.  
    • 82. Amarendra Kumar Avinash Varun Dahaal K [email_address] [email_address] 937 933 3067 937 926 1437