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Taruna Dahiya<br />Varun Aggarwal<br />Varun Kaushik<br />Sunny Singh<br />Shweta Yadav<br />Shreyans Parikh<br />Shashank...
Consumer Electronics Industry in India<br />The consumer electronics industry was $3.89 billion in 2006 and is expected to...
Contd…<br /> The market for televisions in India is changing rapidly from the conventional CRT technology to flat panel di...
T.V. Required for?<br />Luxury<br />Hotel & Restaurants<br />Living Room<br />Bed Room<br />Kitchen <br />Shops<br />4<br />
Components of a T.V<br />Power switch <br />Picture tube<br />I.C’s<br />Rectifiers<br />Dielectric insulator<br />1000:1 ...
L.C.D Vs traditional T.V<br /> Easy to use<br />Easy to carry<br />Great picture quality<br />Great surround sound<br />Oc...
 Flat Panel Televisions<br />Lighter and much thinner than traditional television and video displays.<br />Use active matr...
  Working Of Flat Panel T.V.<br />8<br />
LCD Vs. Plasma T.V.<br />LCD suits:-<br />Who watch a lot of TV shows or play lots of video games with static images on th...
<ul><li> Plasma T.V. suits:-</li></ul>Who want really rich, warm colors and deep blacks. <br />If you&apos;ll be sitting o...
     Samsung Flat Panel T.V.    (Innovation – Technology)<br /><ul><li>First company to top $10 billion in revenues from t...
Strong brand image.
Advanced features like:- </li></ul>10000:1 Dynamic Contrast ratio<br />Disc players<br />Deeper contrast <br />Greater pic...
Contd…<br />Wide Colour enhancer for richer, more lifelike colour.<br />Movie Plus function for smooth, fast moving action...
Consumer Perception<br />Easy to use<br />Economic<br />Good quality<br />Sleek<br />Structural add-ons <br />Word of mout...
Consumers Preference<br />Want  value for money<br />Not willing to spend more if not required<br />Very small segment wil...
Factors Influencing Purchase Behavior<br />    Primary   Factors<br />    Pricing<br />    Brand<br />    Screen  Size<br ...
Purchase Intention<br />Physical structure:-<br />Remote control facility<br />DVD connection<br />Small <br />Sleek desig...
Contd…<br />Technical aspects<br />Economic Price <br />Discount offered<br />Quality:-<br />Good picture<br />Good sound<...
   Expected Standby Power Savings<br />18<br />
Share In The Market<br />19<br />
 Strategies To Penetrate Market<br />Direct dealer interface<br />Launch products according to consumer needs<br />After s...
Contd…<br />Know your customer<br />Localize the product offerings <br />Promotions need not have to reach the consumers i...
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Tv Industry Presentation.Mimd

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Transcript of "Tv Industry Presentation.Mimd"

  1. 1. Taruna Dahiya<br />Varun Aggarwal<br />Varun Kaushik<br />Sunny Singh<br />Shweta Yadav<br />Shreyans Parikh<br />Shashank Chaturvedy<br />Shashank Rana<br />Suman Yadav<br />Sumit Kumar Saini<br />FLAT PANEL TELEVISIONS<br />1<br />
  2. 2. Consumer Electronics Industry in India<br />The consumer electronics industry was $3.89 billion in 2006 and is expected to grow to $5.8 billion in 2010 at a CAGR of 11%.<br />During the year 2006-07 estimated exports were 2,584 million USD.<br />The top four players (LG, Samsung, Videocon group and Onida) have acquired 69 percent of the market.<br />2<br />
  3. 3. Contd…<br /> The market for televisions in India is changing rapidly from the conventional CRT technology to flat panel displays.<br />Currently the split between CRT & LCD is 98% and 2%. <br />The industry forecasts suggest LCDs’ share of the market will increase to 10% by 2010.<br />Flat TVs will soon be around 80% of the domestic market over two years.<br />3<br />
  4. 4. T.V. Required for?<br />Luxury<br />Hotel & Restaurants<br />Living Room<br />Bed Room<br />Kitchen <br />Shops<br />4<br />
  5. 5. Components of a T.V<br />Power switch <br />Picture tube<br />I.C’s<br />Rectifiers<br />Dielectric insulator<br />1000:1 Dynamic contrast ratio<br />5<br />
  6. 6. L.C.D Vs traditional T.V<br /> Easy to use<br />Easy to carry<br />Great picture quality<br />Great surround sound<br />Occupies less space <br />6<br />
  7. 7. Flat Panel Televisions<br />Lighter and much thinner than traditional television and video displays.<br />Use active matrix LCD or plasma display technology. <br />Hung on a wall like a picture or put over a pedestal.<br />Flat panel LCD and plasma displays have a wide viewing angle (around 178 degrees). <br />Manufacturer includes Samsung,Sony,LG,Toshiba,etc.<br />7<br />
  8. 8. Working Of Flat Panel T.V.<br />8<br />
  9. 9. LCD Vs. Plasma T.V.<br />LCD suits:-<br />Who watch a lot of TV shows or play lots of video games with static images on the screen. <br />If TV room is relatively bright, or you do a lot of daytime viewing. <br />People who wants a very sharp & detailed picture. <br />LCD TVs are usually more energy efficient than plasma models of the same size. <br />9<br />
  10. 10. <ul><li> Plasma T.V. suits:-</li></ul>Who want really rich, warm colors and deep blacks. <br />If you&apos;ll be sitting off-axis when you watch TV or movies. <br />Who don&apos;t watch a lot of TV shows or play lots of video games.<br />10<br />
  11. 11. Samsung Flat Panel T.V. (Innovation – Technology)<br /><ul><li>First company to top $10 billion in revenues from the T.V. market alone.
  12. 12. Strong brand image.
  13. 13. Advanced features like:- </li></ul>10000:1 Dynamic Contrast ratio<br />Disc players<br />Deeper contrast <br />Greater picture clarity.<br />11<br />
  14. 14. Contd…<br />Wide Colour enhancer for richer, more lifelike colour.<br />Movie Plus function for smooth, fast moving action Fit perfectly & easy to install.<br />Easy to operate.<br />Affordable Price.<br />High quality.<br />Sleek design & good looks.<br />12<br />
  15. 15. Consumer Perception<br />Easy to use<br />Economic<br />Good quality<br />Sleek<br />Structural add-ons <br />Word of mouth <br />Technical features <br />Durability<br />Ground reality<br />Add on facilities<br />13<br />
  16. 16. Consumers Preference<br />Want value for money<br />Not willing to spend more if not required<br />Very small segment will pay extra to get extra features<br />If given comparison between 2 different but comparable TV sets then preference is for lower price.<br />A source of entertainment.<br />
  17. 17. Factors Influencing Purchase Behavior<br /> Primary Factors<br /> Pricing<br /> Brand<br /> Screen Size<br /> Secondary Factors<br /> Picture quality<br />
  18. 18. Purchase Intention<br />Physical structure:-<br />Remote control facility<br />DVD connection<br />Small <br />Sleek design<br />Easy to use<br />Takes less space<br />Less no. of wires<br />16<br />
  19. 19. Contd…<br />Technical aspects<br />Economic Price <br />Discount offered<br />Quality:-<br />Good picture<br />Good sound<br />Dynamic contrast ratio<br />Home Theatre<br />17<br />
  20. 20. Expected Standby Power Savings<br />18<br />
  21. 21. Share In The Market<br />19<br />
  22. 22. Strategies To Penetrate Market<br />Direct dealer interface<br />Launch products according to consumer needs<br />After sales service<br />Accessory availability<br />Focus on retail experience<br />Developing current customers<br />Stay ahead of the competition<br />Acquire loyal customers initially<br />20<br />
  23. 23. Contd…<br />Know your customer<br />Localize the product offerings <br />Promotions need not have to reach the consumers in order to realize profits & returns<br />Making promises & keep them<br />Appropriate pricing<br />Keep innovating<br />Economic & Warranty<br />21<br />
  24. 24. Contd…<br />Superior marketing/brand building skills<br />Backup of superior technology<br />Gain experience from operations<br />Special insights into the needs of the consumers<br />Constantly upgrading products & processes<br />Management by facts & feedback<br />Segmentation & competitive differentiators will lead to growth path. <br />Changed the logo.<br />22<br />
  25. 25. THANK YOU <br /> FOR <br /> YOUR VALUABLE TIME!!!<br />23<br />

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