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Tv Industry Presentation.Mimd
 

Tv Industry Presentation.Mimd

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    Tv Industry Presentation.Mimd Tv Industry Presentation.Mimd Presentation Transcript

    • Taruna Dahiya
      Varun Aggarwal
      Varun Kaushik
      Sunny Singh
      Shweta Yadav
      Shreyans Parikh
      Shashank Chaturvedy
      Shashank Rana
      Suman Yadav
      Sumit Kumar Saini
      FLAT PANEL TELEVISIONS
      1
    • Consumer Electronics Industry in India
      The consumer electronics industry was $3.89 billion in 2006 and is expected to grow to $5.8 billion in 2010 at a CAGR of 11%.
      During the year 2006-07 estimated exports were 2,584 million USD.
      The top four players (LG, Samsung, Videocon group and Onida) have acquired 69 percent of the market.
      2
    • Contd…
      The market for televisions in India is changing rapidly from the conventional CRT technology to flat panel displays.
      Currently the split between CRT & LCD is 98% and 2%.
      The industry forecasts suggest LCDs’ share of the market will increase to 10% by 2010.
      Flat TVs will soon be around 80% of the domestic market over two years.
      3
    • T.V. Required for?
      Luxury
      Hotel & Restaurants
      Living Room
      Bed Room
      Kitchen
      Shops
      4
    • Components of a T.V
      Power switch
      Picture tube
      I.C’s
      Rectifiers
      Dielectric insulator
      1000:1 Dynamic contrast ratio
      5
    • L.C.D Vs traditional T.V
      Easy to use
      Easy to carry
      Great picture quality
      Great surround sound
      Occupies less space
      6
    • Flat Panel Televisions
      Lighter and much thinner than traditional television and video displays.
      Use active matrix LCD or plasma display technology.
      Hung on a wall like a picture or put over a pedestal.
      Flat panel LCD and plasma displays have a wide viewing angle (around 178 degrees).
      Manufacturer includes Samsung,Sony,LG,Toshiba,etc.
      7
    • Working Of Flat Panel T.V.
      8
    • LCD Vs. Plasma T.V.
      LCD suits:-
      Who watch a lot of TV shows or play lots of video games with static images on the screen.
      If TV room is relatively bright, or you do a lot of daytime viewing.
      People who wants a very sharp & detailed picture.
      LCD TVs are usually more energy efficient than plasma models of the same size.
      9
      • Plasma T.V. suits:-
      Who want really rich, warm colors and deep blacks.
      If you'll be sitting off-axis when you watch TV or movies.
      Who don't watch a lot of TV shows or play lots of video games.
      10
    • Samsung Flat Panel T.V. (Innovation – Technology)
      • First company to top $10 billion in revenues from the T.V. market alone.
      • Strong brand image.
      • Advanced features like:-
      10000:1 Dynamic Contrast ratio
      Disc players
      Deeper contrast
      Greater picture clarity.
      11
    • Contd…
      Wide Colour enhancer for richer, more lifelike colour.
      Movie Plus function for smooth, fast moving action Fit perfectly & easy to install.
      Easy to operate.
      Affordable Price.
      High quality.
      Sleek design & good looks.
      12
    • Consumer Perception
      Easy to use
      Economic
      Good quality
      Sleek
      Structural add-ons
      Word of mouth
      Technical features
      Durability
      Ground reality
      Add on facilities
      13
    • Consumers Preference
      Want value for money
      Not willing to spend more if not required
      Very small segment will pay extra to get extra features
      If given comparison between 2 different but comparable TV sets then preference is for lower price.
      A source of entertainment.
    • Factors Influencing Purchase Behavior
      Primary Factors
      Pricing
      Brand
      Screen Size
      Secondary Factors
      Picture quality
    • Purchase Intention
      Physical structure:-
      Remote control facility
      DVD connection
      Small
      Sleek design
      Easy to use
      Takes less space
      Less no. of wires
      16
    • Contd…
      Technical aspects
      Economic Price
      Discount offered
      Quality:-
      Good picture
      Good sound
      Dynamic contrast ratio
      Home Theatre
      17
    • Expected Standby Power Savings
      18
    • Share In The Market
      19
    • Strategies To Penetrate Market
      Direct dealer interface
      Launch products according to consumer needs
      After sales service
      Accessory availability
      Focus on retail experience
      Developing current customers
      Stay ahead of the competition
      Acquire loyal customers initially
      20
    • Contd…
      Know your customer
      Localize the product offerings
      Promotions need not have to reach the consumers in order to realize profits & returns
      Making promises & keep them
      Appropriate pricing
      Keep innovating
      Economic & Warranty
      21
    • Contd…
      Superior marketing/brand building skills
      Backup of superior technology
      Gain experience from operations
      Special insights into the needs of the consumers
      Constantly upgrading products & processes
      Management by facts & feedback
      Segmentation & competitive differentiators will lead to growth path.
      Changed the logo.
      22
    • THANK YOU
      FOR
      YOUR VALUABLE TIME!!!
      23