Sprint Broadband services


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The file is based on the game Business baazigar in which you have to launch an Broadband service in India. So that was a small attempt i think it can be better. Your suggestions are welcome.

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Sprint Broadband services

  1. 1. Connecting People in faster and cheaper way
  2. 2. Vision : To reach each and every city of India by 2020 <ul><li>Mission : </li></ul><ul><li>To provide internet services to people of India in the most affordable and Speedy way </li></ul>
  3. 3. Unmatched Convenience With Sprint Broadband, the internet is always ON, always available! No more waiting for dial-up to connect. You are ready to use the internet as soon as you switch on your computer. Bouquet of Plans Just choose from our range of plans and thoughtful pricing that suit your usage and budget. Speedy and Robust Installation Get ready to be delighted. With a world class installation process and trained technicians you can trust us to get your home wired without disturbing your interiors. Choice of Equipment With Sprint Broadband you can choose from Regular and Wireless DSL modem and interesting fixed line phones.
  4. 4. <ul><li>32 Million Internet users In India 2007 </li></ul><ul><li>Market expected to reach more than 45 Million internet users by 2009 </li></ul><ul><li>3.3 Million active internet users are from rural area’s </li></ul><ul><li>37% of users access from cyber cafe </li></ul>
  5. 5. Only 4.57 million people use broadband services from the active user base in India (2008) As per survey by eMarketer.com internet user base will reach 96.8 million by 2013
  6. 6. More than 50 per cent of 17.9 million active internet users in urban India belong to the age group 18-25 years.
  7. 8. <ul><li>Target Market </li></ul><ul><li>We will be targeting the Regular and Occasional internet users in the Urban area’s consisting of household, Business and cyber café freaks </li></ul><ul><li>Area Of operation </li></ul><ul><li>The initial phase will start from providing broadband services through DSL Modem and WiFi in 5 main metropolitan cities of India i.e. </li></ul><ul><li>New Delhi </li></ul><ul><li>Mumbai </li></ul><ul><li>Chennai </li></ul><ul><li>Kolkata </li></ul><ul><li>Bangalore </li></ul><ul><li>Expansion Phase will start later i.e. after 5 years </li></ul>
  8. 9. Home 250 Home 500 Home 750 Monthly Commitment Rs. 250 Rs. 500 Rs. 750 Free Minutes (In Rupees) NIL Rs. 50 Rs. 150 Local Free usage NIL Rs. 50 Rs. 100 STD Free usage NIL NA Rs. 50 Free Downloading Limit 4GB 8GB Unlimited Downloading Speed 350 kbps 500kbps 512kbps Local Pulse rate (60 Seconds) .50p .50p .40p STD Pulse rate (60 Seconds) 1.65p 1.65p 1.50p ISD Rates : US/UK/Canada Rs.5 p/m Rs. 5 p/m Rs. 5 p/m Rest countries Rs. 7 p/m Rs. 7 p/m Rs. 7 p/m Installation and Activation charges Rs 500 Rs. 500 Rs. 500 Cost of Router Rs. 750 Rs. 750 Rs. 750 WiFi enabled Router Rs 1500 Rs. 1500 Rs. 1500 CLIP charges NIL NIL NIL (I & A charges are non refundable)
  9. 10. Business 950 Business 2200 Monthly Commitment Rs. 950 Rs. 2200 Free Minutes (In Rupees) Rs. 200 Rs. 500 Local Free usage Rs. 100 Rs. 250 STD Free usage Rs. 100 Rs. 250 Free Downloading Limit Unlimited Unlimited Downloading Speed 10 MBPS 100 MBPS Local Pulse rate (60 Seconds) .50p .40p STD Pulse rate (60 Seconds) 1.65p Re.1 ISD Rates : US/UK/Canada Rs. 3.50 p/m Rs 3.50 p/m Rest countries Rs. 5 p/m Rs. 5 p/m Installation and Activation charges Rs. 1000 Rs. 1000 Cost of Router Rs. 1500 Rs. 1500 WiFi enabled Router Rs. 2000 Rs. 2500 CLIP charges NA Rs. 150 per month (I & A charges are non refundable)
  10. 11. Value Added Services Free One year registration With Symantec antivirus 10.0 Speed On demand can be increased (charges extra)
  11. 12. Advertisement &Promotion Strategy <ul><li>Social Networking sites will be used to market the services. </li></ul><ul><li>Orkut </li></ul><ul><li>Facebook </li></ul><ul><li>Hi5 </li></ul>
  12. 13. Advertising Media (TV) Advertisements will be shown on MTV and SET Max During the telecast of following programmes: Roadies Splitsvilla Indian Premier League The reason being huge popularity of the shows and Diversity of audience watching them
  13. 14. Printing Media The economic times Business today
  14. 15. Image of fast Bike Rider suits the objective of providing speedy service to the customers
  15. 16. Applications Applications will be invited via. Retail outlets in cities Online application form (www.sprintelecom.com)
  16. 17. Bill Payment Options Bill payment facilities will be available @ retail outlets and Online Credit cards and cash both will be acceptable
  17. 18. Bill payment methods will be considered after 1 year to facilitate the customers by having an Tie-up with some banks Applications through retail outlets will require certain documents for checking the viability of customer and in case of online fill up the enquiry will be made later Any kind of customer complaint or grievance will be handled by the customer care department along with retail outlets. Complaints can be made by calling a Toll- Free number or via website of the company
  18. 19. Expansion Plans Expansion will start from 2 nd year after the launch of services Some new services will be available at the end of 2 nd year including IPTV (Internet Protocol Television) DTH (Direct –To- Home)
  19. 20. Credits: Varun Modi