Roi of Presentation

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this presentation is made to sensitize the marketing teams in pharma industry, and this is an individual opinion and raw thought...

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Roi of Presentation

  1. 1. 900,000Cost of yourPresentation is…
  2. 2. Have youever thoughtof???
  3. 3. discussionpoints forRespecting the value of timeIts time to calculate ROI of presentationEmpowering the team through effective presentationPresentation byICS VarmaCiplaSAP Core team, India* This presentations is made for sensitizing the marketingteam(impulse) in Cipla Ltd.,
  4. 4. LaunchingYou are
  5. 5. Yesterday today tomorrow50%17% 70%To increasemarketshareAnd overallpresence inthe market
  6. 6. Planned aVideoconferenceBecause this isthe mostfeasible andcost effectivemode oflaunchavailable
  7. 7. You havesent thecommunicationto the team
  8. 8. Final countdown started
  9. 9. AndReady for thefinal take off
  10. 10. the story isperfect…till this stage
  11. 11. But have youever calculatedthe costincurredfor yourpresentation? Hmm!!!
  12. 12. Urology, Supra are,Critical careconsider one ofthe smallestdivision in CiplaLet us see anexample
  13. 13. 182 Territorymanagers2 Product managers1 Medical services48 Businessmanagers3 HO managers15 Sales managersthe teaminvolves in alaunch
  14. 14. Expenditure in lakhs +No of effective man ours1 2 3 4 5 Total costHOSMBMTMVC Charges6*8=48 hrs48*8=384 hrs15*8=120 hrs182*8=1456 hrs40*8=320 hrsCalculate thecost involved
  15. 15. So….add valuethroughyourpresentation
  16. 16. Becausetimeis Money
  17. 17. CostofthisPresentationLets take our1st step
  18. 18. 2 Sr PMs4 PMs3 HO managers
  19. 19. Expenditure in lakhs +No of effective man ours1 2 3 4 5 Total costHO MgrPMT48*8=384 hrs6*3+18 hrs182*8=1456 hrs3*3=9 hrs +20=29hrs
  20. 20. Time is money1Let your presentation a powerful tool of marketingAlways consider your presentations as investmentEnsure proper returns from your presentation234234TAKEHOME
  21. 21. Google imagesResourcesSlideshop free templates(www.slideshop.com)Slideshare’s inspiring presentationsICS Varmahttp://www.slideshare.net/varmaicsTHANKS

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