Analysis of variety fm questionnaire 130207115215-phpapp01
Analysis of VARIETY FMQuestionnaireBy: Rudy, Qasim, Aman & Grant
How old are you?The survey shows that the age of Age 15-30 Age 31-45 Age 45+ 15-30 has a higher percentage than the other age groups.This helped us that our radio should target the audience of the ages 15-30. 15% 10% 75%
Are you Male or Female?• The survey shows that the Male Female female gender has a higher percentage than male. But we 0% decided to keep the radios to both genders as this won’t be 0% biased. 35%• It helped us see who actually listens to the radio the most so 65% we can get an understanding of how to set our tone when speaking.
What is your ethnic background?• The survey shows that we have a greater percentage of white British than any other ethnic background. However we decided not to be biased so we will have some stories related to each ethnic background.• This helped us by getting the correct news that these ethnic background would listen to. White British Chinese Japanese Caribbean Africa Pakistan Indian Bangladesh Other
What type of music do you like? • The survey shows that we have a variety of music genres. This is why we are called VARIETY R&B FM because we will have a Pop variety of music, news, gossip Dance etc. Rock Reggae Heavy Metal Classic jazz Opra Country Rap & hip-hop Other
What sort of presenters do you like? Funny Active self deprecating • The survey shows Nick Gimshaw that we have a Greg James variety of TV show presenters presenters. We are Reggae Jet still figuring out Chris Moyles which presenter to Scott Mills have for our radio. Knowledgable But we decided to Jarvis cocker come up with some Sue Perkins new fresh Chris Evans presenters. Graham Norton Phil Jones Clare Baldiny Zoe Bull
How often do you listen to radio?• The survey shows that people Everday do listen to the radio and this 2-3 times a week is what we expected it to be. Once a week• This gives us a rough idea of Once a month the amount of people listening Never to the radio so we can target different people at different times for example for the 30% 30% everyday people they might like to listen to the traffic everyday etc. 5% 35% 0%
What time do you listen to the radio?• The survey shows that people All day Morning listens to the radio at different Afternoon Evening times which we expected this Never Other result as well. This helped us put on the correct news etc. for different time which suits 0% 4% people. 23% 15% 46% 12%
Where do you listen to the radio?• The survey shows people listen Home Car to the radio with different Mobile Phone Ipod gadgets. This just helped us Other see how people listen to the radio and it also gives away the ages for example mobile 0% 11% phones and iPods are mostly 14% 36% used by younger audience. 39%
Do you listen to the news on the radio?• The survey shows that there is a higher percentage of people 0% that listen to the news on the radio. No 0%• We decided to have news on 30% our radio and target those certain people with specific Yes news that they may like. 70%
What type of news do you like to listento on the radio?• The survey shows that we have a variety of news that Local people listen to. World We decided to Business choose some of Politics these and we Health decided to pick the Education most important Sports and day to day Environment basis news topic Technology that people like. Entertainment/Arts Celebrity Gossip Other
Do you listen to the weather on theradio?• The survey shows that there is a higher percentage of people listening to the weather on the radio. We decided to included weather in our radio station No which will help our audience 35% know what to wear for today Yes etc. 65%
What is your favourite radio station?• The survey shows that people listen to all kind of radio stations. Our radio is a Variety radio so it would suit everyone. Radio 1 Radio 2 Radio 4 Radio 5 Radio 6 Heart Jack
Do you have a radio at home?• The survey shows that there is a higher percentage of people that have a radio at home. This just shows us that people might listen to the radio once No in an often as the percentages 35% are higher. Yes 65%
Do you like the name “Variety FM”?• The survey shows that there is a higher percentage of people that like our radio station name “VARIETY FM”. No 25% Yes 75%
Would you listen to Variety FM?• The survey shows that there is a higher percentage of people that would listen to our radio. No 25% Yes 75%
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