Your SlideShare is downloading. ×
Marketing management market segmentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Marketing management market segmentation

268
views

Published on

Published in: Entertainment & Humor

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
268
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MARKET SEGMENTATION BY- VIRANDER SINGH BBA 2ND YEAR ROLL NO. 17
  • 2. • CONCEPT AND DEFINITIONThe concept of market segment is basedon the fact that the market of commodities are not homogeneous but they areheterogeneous. Market represent a group of customer having commoncharacteristics but two customer are never common in their nature, habits, hobbies income and purchasing techniques.
  • 3. • According to Philip kotler , “ Marketsegmentation is sub-dividing a market into distinct and homogeneous subgroups of customers, where any group can conceivably be selected as a target market to be met with distinct marketing mix.”
  • 4. • Market Segmentation is a method of “dividing a market (Large) into smallergroupings of consumers or organisations in which each segment has a common characteristic such as needs or behaviour.”
  • 5. Basis for segmenting consumermarketso Geographic segmentationo Demographic segmentationo Psychographic segmentationo Psychographic segmentationo Psychographic segmentationo Behavioral segmentationo Occasionso Benefits
  • 6. DEMOGRAPHICSEGMENTATION
  • 7. o As people age their needs and wants change, some organisationsdevelop specific products aimed at particular age groups for example  nappies for babies, toys for children, clothes for teenagers and so on.   o Gender segmentation is commonly used within the cosmetics,clothing and magazine industry.
  • 8. o Income segmentation is another strategy used by many organisations. In todays globally competitive environment brands are specifically developed and positioned within particular income segments in order to maximise turnover.o Products and services are also aimed at different lifecycle segments. Holidays are developed for families, the 18-30s singles, and for those in their 50s.
  • 9. THANK YOU..