Choosing the ‘Right’ eCommerce Platform Roy Rubin Founder and CEO, Varien [email_address]

The Magento Company 2008 Launch of Magento 1.0 Production Version 2001 Founding of Varien as a web consulting firm 2004 Varien transitions to specializing in open source eCommerce services 18-19 th Century Industrial Revolution. The world’s yet to discover the web or Magento :) Enterprise Open Source eCommerce platform Version 1.0 released on March 31, 2008 490,000+ Downloads to Date ~ 30,000+ live instances of Magento 41,000+ Registered Community Members 90+ worldwide corporate partners Fastest growing platform on the market

Enterprise Open Source eCommerce platform

Version 1.0 released on March 31, 2008

490,000+ Downloads to Date

~ 30,000+ live instances of Magento

41,000+ Registered Community Members

90+ worldwide corporate partners

Fastest growing platform on the market

Awards www.magentocommerce.com

jesu The ‘right’ solution

The ‘right’ solution FIRST – no perfect solution. Realize this early on! Look for a product you can build on Product that fulfills your primary objectives A provider you trust

The ‘right’ solution

FIRST – no perfect solution. Realize this early on!

Look for a product you can build on

Product that fulfills your primary objectives

A provider you trust

Getting Started – Understand Your Needs Internal Business Evaluation Competitive Landscape Evaluation Talk to Your Customers Network with Colleagues Learn Industry Trends

Getting Started – Understand Your Needs

Internal Business Evaluation

Competitive Landscape Evaluation

Talk to Your Customers

Network with Colleagues

Learn Industry Trends

Align the Team Involve team members in the process Talk in language they understand You’ll need their support!

Align the Team

Involve team members in the process

Talk in language they understand

You’ll need their support!

Features?

Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization

Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool

Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs

Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs Multiple Websites And Stores One-click Upgrades Tax Rate Management Permission System Mobile Commerce Free Shipping Option Recently Compared Items Recently Viewed Products Url Rewrites Gift Messages Create Account One-page Checkout Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status Sales Report Tax Report Product Zoom Multiple Websites And Stores Administration Panel Mobile Commerce Multi-tier Pricing Flexible Coupons Recently Compared Items Send To A Friend Checks/Money Orders Newsletter Management Site Map Rss Feeds Product Comparisons Purchase Orders Sales Report One-click Upgrades Mobile Commerce Free Shipping Option Recently Compared Items Gift Messages Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status

Features Priortize Critical Nice to Have Wishlist Focus on features that impact the bottom line (conversions?) Be careful of bloat

Features

Priortize

Critical

Nice to Have

Wishlist

Focus on features that impact the bottom line (conversions?)

Be careful of bloat

Documentation Document Everything! Features User Flows

Documentation

Document Everything!

Features

User Flows

Map The Path Project Plan Multi Phases? Road to ROI

Map The Path

Project Plan

Multi Phases?

Road to ROI

What are the Options? In-House Open Source Bespoke / Custom / Outsourced On-Demand (Saas) Licensed Solution Hybrid

What are the Options?

In-House

Open Source

Bespoke / Custom / Outsourced

On-Demand (Saas)

Licensed Solution

Hybrid

Relationship What do you expect? Can the vendor offer the service? References

Relationship

What do you expect?

Can the vendor offer the service?

References

RFP / RFQ Details. Details. Details Give opportunity to speak up Reasonable timeframe Due diligence

RFP / RFQ

Details. Details. Details

Give opportunity to speak up

Reasonable timeframe

Due diligence

Conclusion Understand your goals Articulate the requirements Select a platform for the long term Work with a provider that matches your culture Be Driven. Nothing but success!

Conclusion

Understand your goals

Articulate the requirements

Select a platform for the long term

Work with a provider that matches your culture

Be Driven. Nothing but success!

[email_address] Slides available at: www.magentocommerce.com/eec