Selecting the 'Right' eCommerce Plaform
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Selecting the 'Right' eCommerce Plaform Selecting the 'Right' eCommerce Plaform Presentation Transcript

  • Choosing the ‘Right’ eCommerce Platform Roy Rubin Founder and CEO, Varien [email_address]
  • The Magento Company 2008 Launch of Magento 1.0 Production Version 2001 Founding of Varien as a web consulting firm 2004 Varien transitions to specializing in open source eCommerce services 18-19 th Century Industrial Revolution. The world’s yet to discover the web or Magento :)
    • Enterprise Open Source eCommerce platform
    • Version 1.0 released on March 31, 2008
    • 490,000+ Downloads to Date
      • ~ 30,000+ live instances of Magento
    • 41,000+ Registered Community Members
    • 90+ worldwide corporate partners
    • Fastest growing platform on the market
  • Awards www.magentocommerce.com
  • jesu The ‘right’ solution
    • The ‘right’ solution
    • FIRST – no perfect solution. Realize this early on!
    • Look for a product you can build on
    • Product that fulfills your primary objectives
    • A provider you trust
    • Getting Started – Understand Your Needs
    • Internal Business Evaluation
    • Competitive Landscape Evaluation
    • Talk to Your Customers
    • Network with Colleagues
    • Learn Industry Trends
    • Align the Team
    • Involve team members in the process
    • Talk in language they understand
    • You’ll need their support!
  • Features?
  • Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization
  • Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool
  • Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs
  • Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs Multiple Websites And Stores One-click Upgrades Tax Rate Management Permission System Mobile Commerce Free Shipping Option Recently Compared Items Recently Viewed Products Url Rewrites Gift Messages Create Account One-page Checkout Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status Sales Report Tax Report Product Zoom Multiple Websites And Stores Administration Panel Mobile Commerce Multi-tier Pricing Flexible Coupons Recently Compared Items Send To A Friend Checks/Money Orders Newsletter Management Site Map Rss Feeds Product Comparisons Purchase Orders Sales Report One-click Upgrades Mobile Commerce Free Shipping Option Recently Compared Items Gift Messages Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status
    • Features
    • Priortize
      • Critical
      • Nice to Have
      • Wishlist
    • Focus on features that impact the bottom line (conversions?)
    • Be careful of bloat
    • Documentation
    • Document Everything!
    • Features
    • User Flows
    • Map The Path
    • Project Plan
    • Multi Phases?
    • Road to ROI
    • What are the Options?
    • In-House
    • Open Source
    • Bespoke / Custom / Outsourced
    • On-Demand (Saas)
    • Licensed Solution
    • Hybrid
    • Relationship
    • What do you expect?
    • Can the vendor offer the service?
    • References
    • RFP / RFQ
    • Details. Details. Details
    • Give opportunity to speak up
    • Reasonable timeframe
    • Due diligence
    • Conclusion
    • Understand your goals
    • Articulate the requirements
    • Select a platform for the long term
    • Work with a provider that matches your culture
    • Be Driven. Nothing but success!
  • [email_address] Slides available at: www.magentocommerce.com/eec