Selecting the 'Right' eCommerce Plaform

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Selecting the 'Right' eCommerce Plaform

  1. 1. Choosing the ‘Right’ eCommerce Platform Roy Rubin Founder and CEO, Varien [email_address]
  2. 2. The Magento Company 2008 Launch of Magento 1.0 Production Version 2001 Founding of Varien as a web consulting firm 2004 Varien transitions to specializing in open source eCommerce services 18-19 th Century Industrial Revolution. The world’s yet to discover the web or Magento :) <ul><li>Enterprise Open Source eCommerce platform </li></ul><ul><li>Version 1.0 released on March 31, 2008 </li></ul><ul><li>490,000+ Downloads to Date </li></ul><ul><ul><li>~ 30,000+ live instances of Magento </li></ul></ul><ul><li>41,000+ Registered Community Members </li></ul><ul><li>90+ worldwide corporate partners </li></ul><ul><li>Fastest growing platform on the market </li></ul>
  3. 3. Awards www.magentocommerce.com
  4. 4. jesu The ‘right’ solution
  5. 5. <ul><li>The ‘right’ solution </li></ul><ul><li>FIRST – no perfect solution. Realize this early on! </li></ul><ul><li>Look for a product you can build on </li></ul><ul><li>Product that fulfills your primary objectives </li></ul><ul><li>A provider you trust </li></ul>
  6. 6. <ul><li>Getting Started – Understand Your Needs </li></ul><ul><li>Internal Business Evaluation </li></ul><ul><li>Competitive Landscape Evaluation </li></ul><ul><li>Talk to Your Customers </li></ul><ul><li>Network with Colleagues </li></ul><ul><li>Learn Industry Trends </li></ul>
  7. 7. <ul><li>Align the Team </li></ul><ul><li>Involve team members in the process </li></ul><ul><li>Talk in language they understand </li></ul><ul><li>You’ll need their support! </li></ul>
  8. 8. Features?
  9. 9. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization
  10. 10. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool
  11. 11. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs
  12. 12. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs Multiple Websites And Stores One-click Upgrades Tax Rate Management Permission System Mobile Commerce Free Shipping Option Recently Compared Items Recently Viewed Products Url Rewrites Gift Messages Create Account One-page Checkout Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status Sales Report Tax Report Product Zoom Multiple Websites And Stores Administration Panel Mobile Commerce Multi-tier Pricing Flexible Coupons Recently Compared Items Send To A Friend Checks/Money Orders Newsletter Management Site Map Rss Feeds Product Comparisons Purchase Orders Sales Report One-click Upgrades Mobile Commerce Free Shipping Option Recently Compared Items Gift Messages Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status
  13. 13. <ul><li>Features </li></ul><ul><li>Priortize </li></ul><ul><ul><li>Critical </li></ul></ul><ul><ul><li>Nice to Have </li></ul></ul><ul><ul><li>Wishlist </li></ul></ul><ul><li>Focus on features that impact the bottom line (conversions?) </li></ul><ul><li>Be careful of bloat </li></ul>
  14. 14. <ul><li>Documentation </li></ul><ul><li>Document Everything! </li></ul><ul><li>Features </li></ul><ul><li>User Flows </li></ul>
  15. 15. <ul><li>Map The Path </li></ul><ul><li>Project Plan </li></ul><ul><li>Multi Phases? </li></ul><ul><li>Road to ROI </li></ul>
  16. 16. <ul><li>What are the Options? </li></ul><ul><li>In-House </li></ul><ul><li>Open Source </li></ul><ul><li>Bespoke / Custom / Outsourced </li></ul><ul><li>On-Demand (Saas) </li></ul><ul><li>Licensed Solution </li></ul><ul><li>Hybrid </li></ul>
  17. 17. <ul><li>Relationship </li></ul><ul><li>What do you expect? </li></ul><ul><li>Can the vendor offer the service? </li></ul><ul><li>References </li></ul>
  18. 18. <ul><li>RFP / RFQ </li></ul><ul><li>Details. Details. Details </li></ul><ul><li>Give opportunity to speak up </li></ul><ul><li>Reasonable timeframe </li></ul><ul><li>Due diligence </li></ul>
  19. 19. <ul><li>Conclusion </li></ul><ul><li>Understand your goals </li></ul><ul><li>Articulate the requirements </li></ul><ul><li>Select a platform for the long term </li></ul><ul><li>Work with a provider that matches your culture </li></ul><ul><li>Be Driven. Nothing but success! </li></ul>
  20. 20. [email_address] Slides available at: www.magentocommerce.com/eec

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