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Speaker: Chris Marshall Business Development Manager [email_address]
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Example 1: Multiple Languages - 1 Website, 1 Store, 3 Store Views Example 2: Mall and Niche Catalog Sites - 1 Website, 4 Stores, 1 Store View per Store Example 3: Targeting Different Demographics - 2 Websites, 1 Store per Website, 1 Store View per Store
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Tip #1: Manage prices globally or per website. A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.
Tip #2: Share user account information and address books for all websites. Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).
Tip #3: Limit promotions on a website level. When setting up price rules, a configuration option is available to restrict execution to specific websites.
Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality) By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.
Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent. Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.