Maximizing Magento: Getting the Most out of Multi-Store Management

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Speaker: Chris Marshall Business Development Manager [email_address]

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Webinar Topics:

Explain Terminology

Example Use Cases to Maximize Magento

Tips for Store Owners

Questions and Answers

Multiple-Store Management

Multi-Store Management

Global

Website

Store

Store View

Scope Terminology

Scope Terminology Global - Settings and information which are used for all online storefronts

Global

Website

Store

Store View

Global Default Settings

Scope Dropdown

Overriding Global Settings

Scope Terminology Website – Collection of stores that share customer accounts, orders and shopping carts.

Global

Website

Store

Store View

Websites and Domains

Website with a unique domain

Website with a non-unique domain

Multiple Store Configuration for Department Storefront and Niche Storefronts

Gap

Gap Multiple Stores Configuration

Multiple Websites

Scope Terminology Store – A collection of store views pointing to the same root category in the catalog. e.g.: Shopping Mall, niche stores

Global

Website

Store

Store View

Multiple Stores

Scope Terminology Store View – A visual representation of a Store. e.g. : Language-specific views for a store

Global

Website

Store

Store View

Multiple Store Views

Technical Demonstration

Example 1: Multiple Languages - 1 Website, 1 Store, 3 Store Views Example 2: Mall and Niche Catalog Sites - 1 Website, 4 Stores, 1 Store View per Store Example 3: Targeting Different Demographics - 2 Websites, 1 Store per Website, 1 Store View per Store

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Top 5 Tips to Maximize Magento

Tip #1: Manage prices globally or per website. A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.

Tip #2: Share user account information and address books for all websites. Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).

Tip #3: Limit promotions on a website level. When setting up price rules, a configuration option is available to restrict execution to specific websites.

Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality) By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.

Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent. Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.

Questions and Answers