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Maximizing Magento: Getting the Most out of Multi-Store Management
 

Maximizing Magento: Getting the Most out of Multi-Store Management

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Slide accompaniment to Magento's 'Getting the Most out of Multi-Store Management' Webinar

Slide accompaniment to Magento's 'Getting the Most out of Multi-Store Management' Webinar

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Maximizing Magento: Getting the Most out of Multi-Store Management Maximizing Magento: Getting the Most out of Multi-Store Management Presentation Transcript

  • For Audio, please call: United States: (702) 824-9512 Germany: 4989549986652 United Kingdom: +442030514836 Access Code: 246-627-407 Maximizing Magento: Getting the Most out of Multi-Store Management
  • Speaker: Chris Marshall Business Development Manager [email_address]
  • Varien Support Customers Open a ticket at http://support.varien.com
  • Join the Conversation! Magento Blog Twitter - www.twitter.com/magento Facebook Magento Group LinkedIn Magento Users Group
    • Webinar Topics:
    • Explain Terminology
    • Example Use Cases to Maximize Magento
    • Tips for Store Owners
    • Questions and Answers
  • Multiple-Store Management
  • Multi-Store Management
  • Multi-Store Management
    • Global
      • Website
        • Store
          • Store View
    Scope Terminology
  • Scope Terminology Global - Settings and information which are used for all online storefronts
    • Global
      • Website
        • Store
          • Store View
  • Global Default Settings
  • Scope Dropdown
  • Overriding Global Settings
  • Scope Terminology Website – Collection of stores that share customer accounts, orders and shopping carts.
    • Global
      • Website
        • Store
          • Store View
  • Websites and Domains
    • Website with a unique domain
    • Website with a non-unique domain
  • Websites and Domains
    • Website with a unique domain
    • Website with a non-unique domain
  • Websites and Domains
    • Website with a unique domain
    • Website with a non-unique domain
  • Multiple Store Configuration for Department Storefront and Niche Storefronts
  • Gap
  • Gap
  • Gap
  • Gap Multiple Stores Configuration
  • Multiple Websites
  • Scope Terminology Store – A collection of store views pointing to the same root category in the catalog. e.g.: Shopping Mall, niche stores
    • Global
      • Website
        • Store
          • Store View
  • Multiple Stores
  • Scope Terminology Store View – A visual representation of a Store. e.g. : Language-specific views for a store
    • Global
      • Website
        • Store
          • Store View
  • Multiple Store Views
  • Technical Demonstration
  • Example 1: Multiple Languages - 1 Website, 1 Store, 3 Store Views Example 2: Mall and Niche Catalog Sites - 1 Website, 4 Stores, 1 Store View per Store Example 3: Targeting Different Demographics - 2 Websites, 1 Store per Website, 1 Store View per Store
  • Varien Support Services Varien’s Support Services for Magento offer a suite of world-class support packages geared to ensure the ongoing success of your Magento implementation. We also offer consulting packages to assist with development, optimization services, and more … Contact us for further information.
  • Top 5 Tips to Maximize Magento
  • Tip #1: Manage prices globally or per website. A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.
  • Tip #2: Share user account information and address books for all websites. Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).
  • Tip #3: Limit promotions on a website level. When setting up price rules, a configuration option is available to restrict execution to specific websites.
  • Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality) By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.
  • Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent. Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.
  • Questions and Answers