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For Audio, please call: United States: (702) 824-9512 Germany: 4989549986652 United Kingdom: +442030514836 Access Code: 246-627-407  Maximizing Magento: Getting the Most out of Multi-Store Management
Speaker: Chris Marshall Business Development Manager [email_address]
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[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple-Store Management
Multi-Store Management
Multi-Store Management
[object Object],[object Object],[object Object],[object Object],Scope Terminology
Scope Terminology Global  -  Settings and information which are used for all online storefronts ,[object Object],[object Object],[object Object],[object Object]
Global Default Settings
Scope Dropdown
Overriding Global Settings
Scope Terminology Website  –  Collection of stores that share customer accounts, orders and shopping carts. ,[object Object],[object Object],[object Object],[object Object]
Websites and Domains ,[object Object],[object Object]
Websites and Domains ,[object Object],[object Object]
Websites and Domains ,[object Object],[object Object]
Multiple Store Configuration for Department Storefront and Niche Storefronts
Gap
Gap
Gap
Gap Multiple Stores Configuration
Multiple Websites
Scope Terminology Store  –  A collection of store views pointing to the same root category in the catalog. e.g.: Shopping Mall, niche stores  ,[object Object],[object Object],[object Object],[object Object]
Multiple Stores
Scope Terminology Store View  –  A visual representation of a Store. e.g. : Language-specific views for a store  ,[object Object],[object Object],[object Object],[object Object]
Multiple Store Views
Technical Demonstration
Example 1:  Multiple Languages - 1 Website, 1 Store, 3 Store Views Example 2:  Mall and Niche Catalog Sites - 1 Website, 4 Stores, 1 Store View per Store Example 3:  Targeting Different Demographics - 2 Websites, 1 Store per Website, 1 Store View per Store
Varien Support Services Varien’s Support Services for Magento offer a suite of world-class support packages geared to ensure the ongoing success of your Magento implementation.  We also offer consulting packages to assist with development, optimization services, and more … Contact us for further information.
Top 5 Tips to Maximize Magento
Tip #1: Manage prices globally or per website. A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.
Tip #2: Share user account information and address books for all websites. Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).
Tip #3: Limit promotions on a website level. When setting up price rules, a configuration option is available to restrict execution to specific websites.
Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality) By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.
Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent. Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.
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Maximizing Magento: Getting the Most out of Multi-Store Management

  • 1. For Audio, please call: United States: (702) 824-9512 Germany: 4989549986652 United Kingdom: +442030514836 Access Code: 246-627-407 Maximizing Magento: Getting the Most out of Multi-Store Management
  • 2. Speaker: Chris Marshall Business Development Manager [email_address]
  • 3. Varien Support Customers Open a ticket at http://support.varien.com
  • 4. Join the Conversation! Magento Blog Twitter - www.twitter.com/magento Facebook Magento Group LinkedIn Magento Users Group
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  • 18. Multiple Store Configuration for Department Storefront and Niche Storefronts
  • 19. Gap
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  • 22. Gap Multiple Stores Configuration
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  • 29. Example 1: Multiple Languages - 1 Website, 1 Store, 3 Store Views Example 2: Mall and Niche Catalog Sites - 1 Website, 4 Stores, 1 Store View per Store Example 3: Targeting Different Demographics - 2 Websites, 1 Store per Website, 1 Store View per Store
  • 30. Varien Support Services Varien’s Support Services for Magento offer a suite of world-class support packages geared to ensure the ongoing success of your Magento implementation. We also offer consulting packages to assist with development, optimization services, and more … Contact us for further information.
  • 31. Top 5 Tips to Maximize Magento
  • 32. Tip #1: Manage prices globally or per website. A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.
  • 33. Tip #2: Share user account information and address books for all websites. Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).
  • 34. Tip #3: Limit promotions on a website level. When setting up price rules, a configuration option is available to restrict execution to specific websites.
  • 35. Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality) By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.
  • 36. Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent. Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.