Magento eCommerce And The Next Generation Of PHP

Magento eCommerce and the Next Generation of PHP Applications

Wil Sinclair
Manager, Advanced Technology Group at Zend
Who the hell I am. . . Jun 4, 2009 | |

. . .and what I think I’m doing. Jun 4, 2009 | | The Next Generation of PHP Applications Rapidly Developed Easily Maintained High Quality Extensible Performant Scalable Flexible Powerful Lucrative

A Brief History of PHP Applications Jun 4, 2009 | |

1 Developer
A Few Users
Procedural
No Framework
No Testing
Motivations:
Sheer Thrill of PHP
Solving the Developer's Immediate Problems
PHP Applications, The First Generation Jun 4, 2009 | |

The Anatomy of a 1 st Gen PHP Application Jun 4, 2009 | | Presentation Application Control Database Access Business Logic Presentation Application Control Business Logic Presentation index.php3

Your Personal Home Pages circa 1998
Examples Jun 4, 2009 | |

A Few Developers
A Bunch of Users
Objects, but Object Oriented?
Modular?
Framework?
User Tested
Motivations:
Sheer Thrill of PHP Development
Solving a Bunch of Users' Problems
PHP Applications, The Current Generation Jun 4, 2009 | |

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3

Examples Jun 4, 2009 | |

A Bunch of Developers
A Bunch of Users
PHP 5 and Fully Object-Oriented
Modular
Built on an MVC Framework
Unit Tested
Motivations:
Sheer Thrill of PHP
Solving the a Bunch of User’s Problems
Money
The Next Generation Jun 4, 2009 | |

The Anatomy of a Next Gen PHP Application Presentation Database Access Business Logic Application Control Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php

Jun 4, 2009 | |

Magento is going to win the open-source eCommerce war, hands down. I've never seen another platform so well architected and well designed as Magento. - Jack Aboutboul, Red Hat
Jun 4, 2009 | | Magento eCommerce

Localized in over 60 Languages
More than 35,000 Community Members
Over 450,000 Downloads
Over 170 Magento Connect Extensions
10’s of Millions of Dollars in Transactions
High-profile Customers such as Homedics, wander.ch, and poster.com, Fiesta Bowl
Development Started May, 2007
First Public Release August, 2007
1.0 Launch March 31, 2008
Jun 4, 2009 | | Magento eCommerce

Presenters Jun 4, 2009 | | Roy Rubin Founder and CEO of Varien Yoav Kutner VP and CTO of Varien

Jun 4, 2009 | | Magento Background
Next generation PHP application (features, user experience, etc.)
Magento is a product of years of experience in the open source eCommerce market

Jun 4, 2009 | | Modularity and Flexibility Modularity and flexibility are everything.

Jun 4, 2009 | | Magento Connect
Extension marketplace for commercial and open source extensions
100,000+ Extension Downloads
170+ Extensions

Jun 4, 2009 | | Design Packages

Jun 4, 2009 | | Multi-Store Retailing Multi-Store Retailing

Jun 4, 2009 | | Frontend Interface Faceted Layered Navigation

Jun 4, 2009 | | iPhone Interface

Jun 4, 2009 | | Faceted Layered Navigation Faceted Layered Navigation

Jun 4, 2009 | | Advanced Promotions and Merchandising Tool Advanced Promotions and Merchandising Tool

Jun 4, 2009 | | Social Shopping Rating and Reviews Product Tags RSS Feeds

Jun 4, 2009 | | Simple Product Simple Product

Jun 4, 2009 | | Configurable Product Configurable Product

Jun 4, 2009 | | Grouped Product Grouped Product

Jun 4, 2009 | | Custom Options Product Custom Options Product

Jun 4, 2009 | | Built to Order/Bundled Products Built to Order/Bundled Products

Jun 4, 2009 | | Magento Feature List A detailed list including tours and screencasts can be seen on MagentoCommerce.com

Jun 4, 2009 | | Magento Feature List DEMO

January 2007
August 2007
March 2008
July 2008
Jun 4, 2009 | | Magento Development Time Frame Begin by selecting the Zend Framework, and creating the core team. Magento Beta released Magento 1.0 released Magento 1.1 released

Magento is a PHP5 Application
OO support (Encapsulation, Interfaces, Static Methods etc…)
PHP5 adoption?
Jun 4, 2009 | |

The good old days 
Prior to Magento we were using an in-house developed frame-work (PHP4).
Problems:
Specifying hiring criteria when it comes to developers.
Long training process due to lack of documentation and training materials.
Collaborating with other companies on big projects was a nightmare.
Maintaining and Supporting our framework without a large community was hard both in allocating resources and without a large “collective wisdom” support
Many different coding styles
Jun 4, 2009 | | Selecting the Zend Framework

So let’s select a framework:
Akelos
Ash.MVC
CakePHP
Codelgniter
DIY
eZ Components
Fusebox
PHP on TRAX
PHPDevShell
PHPOpenbiz
Prado
Pronto
QPHP
Seagull
Symfony
ZOOP
Not an easy thing to do!!!

So why Zend Framework?
Zend, as commercial company behind it.
A clear roadmap and transparency.
Widespread community support.
A wealth of documentation and training.
A use-at-will architecture
Licensing (New BSD)

Zend_Acl
Zend_Cache
Zend_Currency
Zend_Date
Zend_Db (Pdo_Mysql)
Zend_Feed
Zend_Http (Response model)
Zend_Locale
Zend_Log
Jun 4, 2009 | | Selecting the Zend Framework Zend Framework Components used in Magento
Zend_Mail
Zend_Pdf
Zend_Translate
Zend_Validate
Zend_Service

We plan to use in future versions of Magento
Zend_Form
Zend_Measure
Zend_OpenId
Zend_Search
Zend_Gdata
Zend_Captcha
Zend_File


Jun 4, 2009 | | Magento Architecture - MVC Controller View Model

Jun 4, 2009 | | Magento Design Terminology Design Package Theme Layout Template Skin Locale Theme Theme

Code Separation:
Core
Local
Community
Jun 4, 2009 | | Upgrading Magento

Magento Supports Cluster Environments
Specify read/write connections per module
Jun 4, 2009 | | Cluster Organization

Magento 1.1 introduces Core API
Supports both SOAP and XML RPC protocols.
Provides access to the Customer, Catalog and Order modules.
Jun 4, 2009 | | Magento Core API – Web Services

http://www.magentocommerce.com	466
http://www.slideshare.net	21
http://www.cms.rk.edu.pl	10
http://www.blastedthing.com	3
http://10.0.1.223	2
http://www.factcheck.org	1
http://chadalderson.grouphub.com	1
http://www.ecombase.de	1
http://feeds.feedburner.com	1

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