Magento eCommerce And The Next Generation Of PHP

Magento eCommerce and the Next Generation of PHP Applications

Wil Sinclair

Manager, Advanced Technology Group at Zend

Who the hell I am. . . Jun 4, 2009 | |

. . .and what I think I’m doing. Jun 4, 2009 | | The Next Generation of PHP Applications Rapidly Developed Easily Maintained High Quality Extensible Performant Scalable Flexible Powerful Lucrative

A Brief History of PHP Applications Jun 4, 2009 | |

1 Developer

A Few Users

Procedural

No Framework

No Testing

Motivations:

Sheer Thrill of PHP

Solving the Developer's Immediate Problems

PHP Applications, The First Generation Jun 4, 2009 | |

The Anatomy of a 1 st Gen PHP Application Jun 4, 2009 | | Presentation Application Control Database Access Business Logic Presentation Application Control Business Logic Presentation index.php3

Your Personal Home Pages circa 1998

Examples Jun 4, 2009 | |

A Few Developers

A Bunch of Users

Objects, but Object Oriented?

Modular?

Framework?

User Tested

Motivations:

Sheer Thrill of PHP Development

Solving a Bunch of Users' Problems

PHP Applications, The Current Generation Jun 4, 2009 | |

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php

The Anatomy of a 2 nd Gen PHP Application Jun 4, 2009 | | index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3 index.php3

Examples Jun 4, 2009 | |

A Bunch of Developers

A Bunch of Users

PHP 5 and Fully Object-Oriented

Modular

Built on an MVC Framework

Unit Tested

Motivations:

Sheer Thrill of PHP

Solving the a Bunch of User’s Problems

Money

The Next Generation Jun 4, 2009 | |

The Anatomy of a Next Gen PHP Application Presentation Database Access Business Logic Application Control Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.phtml Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php Something.php

Jun 4, 2009 | |

Magento is going to win the open-source eCommerce war, hands down. I've never seen another platform so well architected and well designed as Magento. - Jack Aboutboul, Red Hat

Jun 4, 2009 | | Magento eCommerce

Localized in over 60 Languages

More than 35,000 Community Members

Over 450,000 Downloads

Over 170 Magento Connect Extensions

10’s of Millions of Dollars in Transactions

High-profile Customers such as Homedics, wander.ch, and poster.com, Fiesta Bowl

Development Started May, 2007

First Public Release August, 2007

1.0 Launch March 31, 2008

Jun 4, 2009 | | Magento eCommerce

Presenters Jun 4, 2009 | | Roy Rubin Founder and CEO of Varien Yoav Kutner VP and CTO of Varien

Jun 4, 2009 | | Magento Background

Next generation PHP application (features, user experience, etc.)

Magento is a product of years of experience in the open source eCommerce market

Jun 4, 2009 | | Modularity and Flexibility Modularity and flexibility are everything.

Jun 4, 2009 | | Magento Connect

Extension marketplace for commercial and open source extensions

100,000+ Extension Downloads

170+ Extensions

Jun 4, 2009 | | Design Packages

Jun 4, 2009 | | Multi-Store Retailing Multi-Store Retailing

Jun 4, 2009 | | Frontend Interface Faceted Layered Navigation

Jun 4, 2009 | | iPhone Interface

Jun 4, 2009 | | Faceted Layered Navigation Faceted Layered Navigation

Jun 4, 2009 | | Advanced Promotions and Merchandising Tool Advanced Promotions and Merchandising Tool

Jun 4, 2009 | | Social Shopping Rating and Reviews Product Tags RSS Feeds

Jun 4, 2009 | | Simple Product Simple Product

Jun 4, 2009 | | Configurable Product Configurable Product

Jun 4, 2009 | | Grouped Product Grouped Product

Jun 4, 2009 | | Custom Options Product Custom Options Product

Jun 4, 2009 | | Built to Order/Bundled Products Built to Order/Bundled Products

Jun 4, 2009 | | Magento Feature List A detailed list including tours and screencasts can be seen on MagentoCommerce.com

Jun 4, 2009 | | Magento Feature List DEMO

January 2007

August 2007

March 2008

July 2008

Jun 4, 2009 | | Magento Development Time Frame Begin by selecting the Zend Framework, and creating the core team. Magento Beta released Magento 1.0 released Magento 1.1 released

Magento is a PHP5 Application

OO support (Encapsulation, Interfaces, Static Methods etc…)

PHP5 adoption?

Jun 4, 2009 | |

The good old days 

Prior to Magento we were using an in-house developed frame-work (PHP4).

Problems:

Specifying hiring criteria when it comes to developers.

Long training process due to lack of documentation and training materials.

Collaborating with other companies on big projects was a nightmare.

Maintaining and Supporting our framework without a large community was hard both in allocating resources and without a large “collective wisdom” support

Many different coding styles

Jun 4, 2009 | | Selecting the Zend Framework

So let’s select a framework:

Akelos

Ash.MVC

CakePHP

Codelgniter

DIY

eZ Components

Fusebox

PHP on TRAX

PHPDevShell

PHPOpenbiz

Prado

Pronto

QPHP

Seagull

Symfony

ZOOP

Not an easy thing to do!!!

So why Zend Framework?

Zend, as commercial company behind it.

A clear roadmap and transparency.

Widespread community support.

A wealth of documentation and training.

A use-at-will architecture

Licensing (New BSD)

Zend_Acl

Zend_Cache

Zend_Currency

Zend_Date

Zend_Db (Pdo_Mysql)

Zend_Feed

Zend_Http (Response model)

Zend_Locale

Zend_Log

Jun 4, 2009 | | Selecting the Zend Framework Zend Framework Components used in Magento

Zend_Mail

Zend_Pdf

Zend_Translate

Zend_Validate

Zend_Service

We plan to use in future versions of Magento

Zend_Form

Zend_Measure

Zend_OpenId

Zend_Search

Zend_Gdata

Zend_Captcha

Zend_File

Jun 4, 2009 | | Magento Architecture - MVC Controller View Model

Jun 4, 2009 | | Magento Design Terminology Design Package Theme Layout Template Skin Locale Theme Theme

Code Separation:

Core

Local

Community

Jun 4, 2009 | | Upgrading Magento

Magento Supports Cluster Environments

Specify read/write connections per module

Jun 4, 2009 | | Cluster Organization

Magento 1.1 introduces Core API

Supports both SOAP and XML RPC protocols.

Provides access to the Customer, Catalog and Order modules.

Jun 4, 2009 | | Magento Core API – Web Services

Magento eCommerce And The Next Generation Of PHP

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