Magento Imagine eCommerce, Day 2, Yoav Kutner CTO

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Keynote presentation at the Magento Imagine eCommerce conference, February 7-9, 2011 by Yoav Kutner, CTO, Magento.

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  • [BLANK]\n\n\n\n
  • During this session, we’ll FOCUS on PRODUCT\nWe’ll take a look inside MAGENTO GO\nWe’ll share some of the UPGRADES we’ve made to Our deployed products\nAnd we’ll PREVIEW OUR next generation of improvements that we have in the works\n \n<<I think you’ll be excited by the product features and improvements that you’ll see.\nAnd I hope you’ll see some common themes running through this presentation\n\n
  • Really, they’re the same themes ROY discussed yesterday:\nEmpowering the ecommerce ecosystem\nLeveraging the strength of the community\nExpanding functionality so that more merchants can take advantage of Magento \nAnd our continued investment in the Magento platform, so that we can solidify our position at the core of eCommerce\n\n\n\n\n\n\n\n\n\n\n
  • Yesterday, ROY spoke about our key product strategies:\nStrengthening our enterprise-class offerings\nExtending into SaaS with Magento Go, \nand bringing Magento Mobile to Android and iPad \n<Enhancing functionality across all our offerings>\n \nYou’ll see more of the details today, so that you can start to imagine new possibilities for tomorrow. \n\n\n\n\n
  • Please welcome the co-founder and CTO of Magento, Yoav Kutner.\n\n\n
  • [BLANK]\n
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  • Since we release Magento, our deployed products were adopted by increasingly larger and more sophisticated merchants, we kept on improving product capabilities both in frontend and backend. \n \nTo support the growing needs of our customers, the performance of their online site is crucial in this competitive environment \n \nWe test each of these performance improvements across several configurations to measure the impact\n\nIn fact, Google and other search engines are also using performance as one of the ranking factors\n\n
  • Full Page Caching:\nThe need\nBasic capability – Explain\n\n
  • Enterprise 1.7 - Only People Browsing\nEnterprise 1.8 - Non Customers\nEnterprise 1.9 - Including Customers\n\n
  • Explain The test set up – \nMeaning of X and Y Axis \nGeneral test set up configuration: webservers\n\nExplain results\n\n
  • More realistic scenario\n\n
  • [BLANK]\n
  • What is the impact?\n
  • What is the impact? \n
  • [BLANK]\n
  • 1.8 Search\n1.9\nNavigation\nAdvance search\nSuggestions and spell checking\nRecommendations\n \nGood for:\n large catalogs\n processing indexes\n scaling\n\n
  • Zenni optical deployed with Solution Partner One Pica\n\nBefore:\nOld version of X-Cart\nA plateau in orders and number of unique visitors during 2010 \n\nAfter:\nDeployed EE 1.8\nUtilize wide range of performance functionality including (partial list):\nFull page caching\nDatabase caching\nCDN using “original pull” mode\nXcache and Memcache\nFine tuning to Apache and MySQL\nAdoption to physical configurations (networking, memory and CPUs)\nResults:\nIn peak days Zenni experience up to 80,000 unique visitors / day\n
  • Next example: A large Enterprise customer   \nWith catalog size of over 4500 SKUs\nThe company was operating on EE1.6 and upgraded to EE1.8\n \nThey are operating on 6 Web servers and 4 database servers\n\n\n
  • This company experienced significant improvements in performance across all areas of the website, including \nShopping cart\ncheckout \nbrowsing and search \nThe results show up to 90% improvement in page response time.\n TBD if we can mention Harbor Freight - Tessa\n\n
  • Another important functionality we looked at 2010 was to continue enabling our merchant to achieve PCI compliancy\n\nIn order to handle several payment methods, merchants expect our software to be PA-DSS verified. \n\nYet, merchants and developer alike demand for flexibility and open source nature within our platform to continue customizing their site to fit the business needs.\n \nOur goal was to simplify the compliance process for merchants\n\nWe achieved this goal with the introduction of the Magento Payment Bridge\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants to become PCI complaint.\n\n
  • [BLANK]\n
  • [BLANK]\n
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  • [BLANK]\n
  • Before diving to features:\nGoals for 2010 Magento Platform Features\n\n Improving conversion rates \n Increasing the average order amount \n Enhancing the user experience\n\nElaborate in 1 sentence on each item\n\nFor Dynamic generation of promotion:\nWe provide auto generation of coupons based on shopping cart price rule templates. Allowing marketing personal to be more flexible with their promotion\n\n\n
  • Yesterday Roy announced several new releases to the Magento Platform\n\nThese releases include additional features geared towards performance, conversion and user experience\n\n
  • Import Functionality:\nOn previous versions a 400 product import was imported at a rate of 1-2 products/second\nOur new versions can import that same file at a rate of 40 products/second \nfor simple products, the rate is as high as 70 products/second\n \nWe improved the import file structure, so that all importing can be done with a single file\n \nOur enhanced import functionality now supports the following:\nAll product types, including simple products, virtual, grouped, configurable products as well as gift cards\nAll attribute types\ndifferent values per scope\ncustom options\ntier pricing \nand more.\n\nGift Wrapping (Enterprise only) – Explain in Brief\n\nCDN/DB as alternative image storage \n\nEnhancement to payment functionality\nWe continue improve and expand payment related functionality. \nWe’re now compliant with Authorize.net to support pre-paid credit cards and allow partial authorizations and authorization reversal\n\n[INTRO TO DEMO]\n\n \n\n
  • [DEMO]\n
  • Integration with Business Intelligence (BI) tools & enhanced reporting capabilities:\nMerchants will be able to build custom reports using data in Magento and integrate with 3rd party business intelligence (BI) tools\nThis will help merchants better understand customer behavior and improve conversion\n\nReturn and Exchange Management:\nEnabling the creation and tracking of return requests\nAdministration – tracking, association, status and resolution\n\nMagento Payment Bridge Enhancements:\nSupporting more payment gateways\nSupport for native subscription and recurring billing\n\nSummary of this part:\nTo summarize our ongoing core product development, we are focused on providing \nongoing innovation across our portfolio\nbest-in-breed enterprise-class solutions\n\nflexibility where you want it\n\nand Simplicity when you need it.\n\n\n
  • So, we have high performance, robust open source products with unmatched flexibility - \n\nwhat else do we need to maintain a vibrant eco system to make merchants and developer successful?\n\nsupport \n\nExpert consulting.\n\nTraining and Education \n\n
  • We made significant investments in the Magento support team in 2010 \n\nWe increased our coverage throughout the world \n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We instilled technical capabilities with our team and created methods and practices for managing issues and improving escalation paths. \n \nThese investment have shown great results, including: \nImprovement in case management \n\nReduced average time for resolution \n\nReduced number of tickets \n\nand greater satisfaction from our customers and partners.\n\nSince August 2010 we have made the following improvements in Support:\n \nDecreased the average length of time to resolve a support case by 40%\n\nIncreased the number of cases that are resolved on first contact by 30%\n\nReduced the backlog of open support cases for Level 2 (expert technical) support by 50%\n \nThis has all occurred with a 35% increase in the number of support cases reported for this same time period.\n \n\n\n\n
  • We are introducing the Magento Expert Consulting Group\n\nThis group is focused in providing a wide range of packaged services to customers and partners\n\nThese services are structured to address \narchitectural decisions \nintegration issues \ntechnical consulting \ncustom module design \ncode review and performance analysis \nas well as data migration.\n \nWe know that large Enterprise clients require highly personalized engagement to help with migrating to the Magento platform \nSo we created the build and deploy intensive program with Agile project management \n\nThis program covers all areas, from project planning and custom design to to training and deployment.  \n\nThe customer is in control and has complete transparency from build to deployment. \n\n\n
  • As many of you know first-hand, the demand for Magento developers is growing with no end in sight\n\nAs our partners reflected yesterday, this graph provides a similar picture for the growing demand\n\n
  • To keep up with demand, we have created Magento training courses for developers. \n\nThe first developer course will be administered this month in Los Angeles\n\nThis will be followed by a course in Brussels next month.  \n\nMoving forward, we will be delivering a course every month alternating between Europe and the US.  \n\nMake sure you sign up early, since these courses are filling up\n \nWe plan to launch a variety of courses for a wide range of skills later this year.\n \nIn addition, we continue to invest in making documentation available to ensure that our customers and partners can effectively leverage the full range of capabilities within the Magento solutions\n\nCheck our website\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • \nThe Magento community is growing. \n \nA wide range of members with diverse technical backgrounds have joined the community \nAnd we’re seeing more resolutions to problems addressed in the forums \nMany community members have signed the Magento Contributor Agreement. \nWe will continue to invest in collaboration platform\nWe will facilitate the interaction for improving the technologies and promoting innovation between the community, Magento all its stakeholders\nSay, Thank You to the Entire Community\n\n
  • Special Thank you to:\nModerators and many community leaders in their local regions who stood out in their efforts to make a true collaborative one:\n\nRico Neitzel\nThomas Fleck\nGuido Jansen\nGabriel Bouhatous \nSherrie Rohde \nBrent W. Peterson \n\n\n\n
  • Special Thank you to:\nModerators and many community leaders in their local regions who stood out in their efforts to make a true collaborative one:\n\nRico Neitzel\nThomas Fleck\nGuido Jansen\nGabriel Bouhatous \nSherrie Rohde \nBrent W. Peterson \n\n\n\n
  • Special Thank you to:\nModerators and many community leaders in their local regions who stood out in their efforts to make a true collaborative one:\n\nRico Neitzel\nThomas Fleck\nGuido Jansen\nGabriel Bouhatous \nSherrie Rohde \nBrent W. Peterson \n\n\n\n
  • Special Thank you to:\nModerators and many community leaders in their local regions who stood out in their efforts to make a true collaborative one:\n\nRico Neitzel\nThomas Fleck\nGuido Jansen\nGabriel Bouhatous \nSherrie Rohde \nBrent W. Peterson \n\n\n\n
  • Magento Mobile\n
  • [BLANK]\n
  • I think we all agree that Mobile Commerce is really still in its infancy. The real growth in Mobile Commerce is still ahead. \n\nMagento Mobile is a compelling offering that helps merchants easily participate in this fast-growing channel.\n\nI’d like to start by sharing some of the key features, which can be grouped around 3 main benefits: simplicity, resource-efficiency, and affordability.\n
  • Magento Mobile is simple to deploy and manage \nWe provide intuitive navigation, making it easy for consumers to browse product catalogs and menus\nwe simplify store management, by enabling merchants to consolidate mobile and online storesin the same admin dashboard\nAnd Magento takes the pain out of deploying your app in the app store by handling the application and submission process\n
  • Your mobile application needs to operate in a resource-constrained environment. So we designed Magento Mobile to be highly resource-efficient.\n– Extensive caching scheme design for mobile\nfunctionality of the application is optimized for the mobile device and operating system\n– Image resizing handled according to device resolution\n\n
  • Magento Mobile gives merchants an affordable way to tap into mobile commerce.\nour price point is accessible for a wide range of merchants\nwe provide a mobile web and native application - so merchants are positioned to take advantage of mobile growth via either channel \nand we offer seamless integration and administration, allowing them to focus their time and resources on merchandising\n
  • As you know, we are adding android and ipad, so we now support all major mobile and tablet platforms.\n[INTRO DEMO]\n\n
  • As you know, we are adding android and ipad, so we now support all major mobile and tablet platforms.\n[INTRO DEMO]\n\n
  • [DEMO]\n
  • In 2011, we’ll continue to build on our key benefits while extending our reach and adding new features\nwe’ll be adding consumer oriented functionality, such as support for additional languages, marketing capabilities and enhancements to user experience\nwe’ll introduce features from the Enterprise Edition...\nand we’ll also add developer focused functionality. This includes integration with 3rd party technologies tailored to mobile, such as push notification services and mobile analystics. Another addition will be the ability to embed a storefront in another application (example)\nI think 2011 will be a very exciting year for Magento Mobile! Thank you\n
  • [YOAV ENTERS] \n\nThank you, Baruch.\n\nYesterday, we announced and launched Magento Go.\n\nImagine a solution that provides small and emerging merchants with a simple, affordable way to launch their stores.\n\nImagine a solution that lets these merchants launch a PCI compliant store in minutes.\n\nNow imagine all this simplicity and convenience combined with the flexibility of Magento.\n\nWe believe Magento Go will transform the eCommerce market -- and right now, you’ll see why we are so excited about this product.\n\nTo demonstrate some of Magento Go’s simplicity and flexibility, here is our Vice President of Product, Doug McCiver.\n\n
  • [INTRO]\n
  • Slowly!\n\nYesterday – Club\n\nYesterday, Roy talked about opening up the ecommerce club, getting rid of the barriers to getting in. Today, I want to give you a closer look at Magento Go, which is intended to push that vision even further.\n\nSaaS – More merchants in Magento Community – otherwise elsewhere\n \nMagento Go, our new SaaS offering, is intended to simplify the process of getting into the club, letting even more merchants join the Magento Community - Merchants who might have chosen to go somewhere else before.\n \nKey Vision – Easier – rich functionality / flexibility\n \nThe key vision for Magento Go is to make it even easier to get started while maintaining rich functionality and flexibility of Magento.\n\n
  • Slowly!\n\nYesterday – Club\n\nYesterday, Roy talked about opening up the ecommerce club, getting rid of the barriers to getting in. Today, I want to give you a closer look at Magento Go, which is intended to push that vision even further.\n\nSaaS – More merchants in Magento Community – otherwise elsewhere\n \nMagento Go, our new SaaS offering, is intended to simplify the process of getting into the club, letting even more merchants join the Magento Community - Merchants who might have chosen to go somewhere else before.\n \nKey Vision – Easier – rich functionality / flexibility\n \nThe key vision for Magento Go is to make it even easier to get started while maintaining rich functionality and flexibility of Magento.\n\n
  • Slowly!\n\nYesterday – Club\n\nYesterday, Roy talked about opening up the ecommerce club, getting rid of the barriers to getting in. Today, I want to give you a closer look at Magento Go, which is intended to push that vision even further.\n\nSaaS – More merchants in Magento Community – otherwise elsewhere\n \nMagento Go, our new SaaS offering, is intended to simplify the process of getting into the club, letting even more merchants join the Magento Community - Merchants who might have chosen to go somewhere else before.\n \nKey Vision – Easier – rich functionality / flexibility\n \nThe key vision for Magento Go is to make it even easier to get started while maintaining rich functionality and flexibility of Magento.\n\n
  • Turn key – self service\n \nTo provide that simplicity, we are providing a turn-key solution. Signing up is self-service. Changing plans is automated. The merchant can quickly get or mange their account simply by going to the Magento website.\n\n
  • Hosting, Maintenance, CDN,\n \nAll of the hosting, tuning, and maintenance is handled for the merchant. \n\nFrom the database tuning through to the Content Delivery Network, the performance of the solution is managed for our Go customers. \n\n\n
  • [DEMO]\n
  • Full functionality\n \nAt the same time that we have tried to simplify the process for new merchants, we are still providing the full functionality of Magento. \n \nSimple product \n \nmerchandising freedom with product types\nBundles, groups, custom product attributes\nPricing by customer group\n \n \nWhile merchants can start with simple products and custom attributes, they also have the ability to work work the full range of product types Magento offers. Product types that provide the merchandising freedom they need to advance their businesses. They can create custom attributes on the fly. They can group their products into bundles or groups to provide their customers the options that will make them successful. They can set prices for different customer groups. \n \nEmpower merchants – power and flexibility\n \nAs always, Magento is trying to empower merchants to have the power and flexibility they need to succeed in their businesses.\n \n\n
  • Product attributes customization\nPromotions and pricing rules\nBusiness operation:\n Order processing\n Setting tax rules\n Customer service management\n\nMerchandizing and promotion\n
  • [YOAV ENTERS]\nDuring yesterday morning’s keynote, you heard about some of the frustrations that merchants and developers experienced before Magento. \nWhen we started working on Magento, we knew that it couldn’t be a “one size fits all” product. Our goal was to create something that developers could easily build on and customize, so that merchants could get the functionality they needed. And that’s been one of the keys to this platform’s success.\nSo when we were developing Magento Go, there was no way we were going to create a “one size fits all” Solution. We had to create a way to bring our developer community into the picture, so that merchants could find the solutions they need.\nThat’s what the Magento Go Platform is about. \nHere to share some details is our Senior Technical Product Manager, Jonathan Berry. \n
  • [INTRODUCE JONATHAN]\n
  • Thank you Yoav. We’re very excited about the Magento go platform, and we know you will be too. Merchants will love Magento Go for its simplicity & flexibility. Developers will love the innovation & opportunity that this new platform provides.\n\nBefore I discuss specifics, let me explain where Magento go platform fits in to the Magento Ecosystem.\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • [ANIMATION] \n\n\nToday there are all these applications out there that merchants need to run their business. Applications like quickbooks, salesforce and constant contact. [click] to start animation\n\nBut currently, there’s no easy way for merchants to access and integrate these applications in their online stores. It requires either a high level of technical expertise, or external custom development. [click]\n\nThe Magento Go Platform eliminates this complexity, bringing merchants and developers together, and making it easy for merchants to acquire and integrate the applications they need.\n\n
  • Apps, apps, apps – it’s all about apps. Apps on the Magento Go Platform are fully-hosted features that live on our secure environment. These apps can create powerful functionality through a rich set of apis. They interface with your customers, your backend and even with other systems. And what’s truly innovative about it is that Magento Go Apps work on Magento Go, Community, Professional & Enterprise Editions.\n\n
  • So why will merchants love it? Because you can add apps through the drag-and-drop interface Doug demo’d earlier. With a few clicks, you can add a live chat support app on the checkout page or an interactive dashboard in your admin or even sync your sales with quickbooks online. And since it’s on our servers, you get immediate updates to the app without any upgrade headaches.\n
  • So why will developers love it? You can rapidly build interactive features in simple JavaScript. Built on Open Standards, the JavaScript API exposes all of Magento’s data to your app. Also, our powerful REST api allows you to integrate with other SaaS products written in any language. With all this, we provide the tools to build, test & deploy your apps on the Magento Go Platform.\nWe think the Magento Go Platform is a win-win-win: a win for Magento, a win for developers and a win for merchants.\n
  • [INTRODUCE JON]\n\nQ&A with Jon:\n\nTell us about your background.\nWhat can you tell us about your experience with the Magento Go platform?\nWhy are you excited?\nWhat do you think this is exciting for developers?\n
  • [INTRO TO DEMO]\nTitle: RMA App Example\nWe’re going to do a demonstration of... \nLet me give you an overview of...\n\n::insert Erin’s slide::\n
  • [INTRO TO DEMO]\nTitle: RMA App Example\nWe’re going to do a demonstration of... \nLet me give you an overview of...\n\n::insert Erin’s slide::\n
  • [INTRO TO DEMO]\nTitle: RMA App Example\nWe’re going to do a demonstration of... \nLet me give you an overview of...\n\n::insert Erin’s slide::\n
  • [INTRO TO DEMO]\nTitle: RMA App Example\nWe’re going to do a demonstration of... \nLet me give you an overview of...\n\n::insert Erin’s slide::\n
  • [DEMO]\n\nJon: Call center\nYoav: Consumer\nJonathan: Warehouse\n
  • I think you can tell by now that we are very excited about the Magento Go Platform \n\nIt is a major addition to the Magento ecosystem, and we are committed to the growth and success of this great innovation.  \n\nLater this year we will introduce the marketplace that Roy referred to yesterday.\n\nThe marketplace is where developers will publish and sell their applications \n\nApplications will be rated and reviewed, categorized and promoted.\n\nThe marketplace will make it easy for merchants and developers to find the best applications to meet the needs of their business.\n\nIt’s where merchants will expand the horizons of their online stores…\nAnd where developers will monetize their talent and creativity\n\nThis is going to be a very exciting development for Magento and for eCommerce.\n\n
  • So what do you think: do we have some opportunities for growth with Magento in 2011?\n\n
  • [INTRODUCE BOB]\n
  • Magento Imagine eCommerce, Day 2, Yoav Kutner CTO

    1. 1. imaginationmeets innovation Product
    2. 2. ecosystemCommunit Collaboration yPartnershi p Transparency
    3. 3. ProfessionalEnterprise Go Community Mobile
    4. 4. Yoav KutnerCo-Founder and CTO,Magento, Inc.
    5. 5. C E nte o rpris me munityP r of e s sio n al
    6. 6. performance
    7. 7. Full PageCaching
    8. 8. Evolution of Full Page Caching• Enterprise 1.7 - Only People Browsing• Enterprise 1.8 - Non Customers• Enterprise 1.9 - Including Customers
    9. 9. Full Page Caching for CMS (Homepage)Performance, transactions/ sec 500 460 380 375 Disabled 250 Enabled 200 125 100 48 50 45 46 0 50 100 200 500 Number of Concurrent Connection
    10. 10. Full Page Caching for Non Cacheable URL Scenario Performance, transactions/ sec 40 40 35 30 25 Disabled 20 19 Enabled 17 17 16 10 9 0 10 20 50 100 Number of Concurrent Connection
    11. 11. Sales ModuleOptimization
    12. 12. Sales Module OptimizationPerformance, orders / 10 min 2000 1772 1747 1710 1696 1500 1105 1079 1059 1000 769 1.4 1.8 500 0 50 100 200 300 Number of Concurrent Connection
    13. 13. Sales Module Scalability (Checkout) 1 web 1 database 2 web 1 database 3 web 1 databasePerformance, orders / hour 80,000 60,000 40,000 20,000 0 100 Concurrent Connection, 100 100 Num
    14. 14. Sales Module Scalability (Checkout) 1 web 1 database 2 web 1 database 3 web 1 databasePerformance, orders / hour 80,000 60,000 40,000 20,000 0 100 Concurrent Connection, 100 100 Num
    15. 15. Sales Archiving Orders,Sales Data Invoices, Shipments, Credit Memos Sales Sales Grids Data Archive
    16. 16. Solr Integration
    17. 17. Customer Examples - Zenni Optical / One Pica
    18. 18. Customer Examples - Zenni Optical / One Pica Results• Orders increased by 30%• 4,000 to 5,000 orders/ day• 40,000 unique visitors/
    19. 19. Harbor Freight: Checkout Scenario ct re di Re ge Pa s es on cc tt Su Bu 4.819 er rd O e ac Pl 6.809 t en ym d Pa ho 3.467 et M ng pi ip Sh 2.040 fo In ut Magento
Enterprise
1.6 ng O lli ck Bi he 2.639 C To d ee oc Pr 2.829 e m It t ar C rm dd Te A h 4.656 c ar Se t ep D ll 2.033 A e om H 4.111 inn i ogg LLo 2.083 RL U ch un La 2.074 8.00 6.40 4.80 3.20 1.60 0 Average Transaction Time (sec)
    20. 20. Harbor Freight: Checkout ScenarioAverage Transaction Time (sec) Magento
Enterprise
1.6
&
1.8 8.00 6.809 6.40 4.819 4.80 4.656 4.111 Enterprise 1.6 3.169 3.467 Enterprise 1.8 3.20 3.068 2.829 2.845 2.639 2.591 2.233 2.133 2.074 2.083 2.033 2.040 1.902 1.53 1.60 1.13 0.83 0.152 0 0 0 Pr Su A Pl Sh A Bi La Pa Lo H ll oc ac dd cc lli ip om un D ym gi ee e es ng pi ep C n ch O e d en ng s ar t rd In Pa To U Se t t fo er M RL It ge ar et e C Bu m c he ho Re h tt ck Te d di on O re rm ut ct
    21. 21. Payment Bridge
    22. 22. Payment Bridge
    23. 23. Magento Payment Bridge (MPB) & PCI Payment Magento InstallationCustomer Payment Bridge
    24. 24. Magento Payment Bridge (MPB) & PCI Payment Magento InstallationCustomer 1 Payment Bridge
    25. 25. Magento Payment Bridge (MPB) & PCI Payment Magento Installation 2Customer 1 Payment Bridge
    26. 26. Magento Payment Bridge (MPB) & PCI Payment Magento 3 Installation 2Customer 1 Payment Bridge
    27. 27. Magento Payment Bridge (MPB) & PCI Payment Magento 3 Installation 4 2Customer 1 Payment Bridge
    28. 28. Magento Payment Bridge (MPB) & PCI Payment Magento 3 Installation 5 4 2Customer 1 Payment Bridge
    29. 29. Features Added in 2010• Gift registry• Abandoned shopping cart reminder emails• Wishlist reminder emails• Dynamic generation of promotions• Assisted shopping• Customer and address attribute management
    30. 30. New ReleasesMagento Community 1.5 ‰Magento Professional 1.10 ‰Magento Enterprise 1.10 ‰
    31. 31. New Release Features• Enhanced Import/Export Functionality• Gift wrapping (EE only)• CDN/DB as alternative image storage• Major enhancement to Call Center Functionality• Enhanced payment functionality• Enhanced wishlist functionality• Improved shopping cart experience• Enhancements to assisted shopping for customers
    32. 32. 2011 Magento Platform Preview• Continue performance enhancements• Support for MSSQL and Oracle• Integration with Business Intelligence (BI) tools• Enhanced Reporting capabilities• Return and Exchange Management• Frontend and Backend UI Enhancements• Magento Payment Bridge Enhancements
    33. 33. • Support• Magento Expert Consulting Group• Education and Training
    34. 34. Worldwide 24/7 Support
    35. 35. Support
    36. 36. Support
    37. 37. Magento Expert Consulting Group
    38. 38. oDesk - Magento Jobs By Month Posted800600400200 0 10/2 10/3 10/4 10/5 10/6 10/7 10/8 10/9 10/10 10/11 10/12
    39. 39. COMMUNITY
    40. 40. Thank You
    41. 41. Thank You Rico Neitzel Thomas Fleck Guido JansenGabriel Bouhatous Sherrie RohdeBrent W. Peterson
    42. 42. Baruch ToledanoDirector of ProductMarketing,Magento, Inc.
    43. 43. Simple• Intuitive navigation• Consolidated management• Application submission handled by Magento
    44. 44. Resource-Efficient• Caching scheme• Functionality optimized for device/OS• Image resizing per device resolution
    45. 45. Affordable• Accessible price point• Support for mobile web and native application• Seamless integration and administration
    46. 46. 2011 Road Map• Consumer-oriented functionality• Additional enterprise-level features• Developer-focused functionality
    47. 47. Doug McIverVice President of ProductManagementMagento, Inc.
    48. 48. Small andPowerful emerging SaaS& flexible merchant s
    49. 49. Turn-key, Self Service
    50. 50. Magento Go is Simple• Secure PCI-certified, hosted solution• Optimized environment for growth• Performance tuned• Content delivery network
    51. 51. Merchandising Freedom• Feature Rich• Powerful • Product Types • Custom Attributes • Price Rule • Promotions
    52. 52. Merchandising Freedom•Feature Rich and Powerful • Product Types • Product attributes customization • Promotions and pricing rules • Business operation
    53. 53. Jonathan BeriSenior Technical ProductManager,Magento, Inc.
    54. 54. All about apps• Hosted in a secure environment• Rich API for endless functionality• In store, admin or working with other services• Works on Magento Go & across all our other editions
    55. 55. Key benefits: Merchants• Simple-to-add apps via drag and drop• Rich functionality from different applications together• Simple, painless upgrades
    56. 56. Key benefits: Developers• Quickly add new functionality using JavaScript apps• Open standards• Powerful REST APIs• Build, test and deploy
    57. 57. Jon JessupCEO,Cloud Conversions
    58. 58. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
    59. 59. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
    60. 60. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
    61. 61. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
    62. 62. consumermerchant merchantwebsite call center (Magento) (Salesforce) merchant warehouse (Magento)
    63. 63. App Store FullyTransactional

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