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For Audio, please call: United States:  (641) 715-3222 France:  +33 (0) 826 109 027   Germany:  +49 (0) 180 5009 335 Unite...
Speaker: Udi Shamay Account Director [email_address]
Our Audience!
Varien Support Customers Open a ticket at  http://support.varien.com Contact us at  [email_address]
Join the Conversation!   Magento Blog   Twitter - t witter.com/magento   Facebook Magento Group   LinkedIn Magento Users G...
Webinar Topics: 1. Types of promotion tools in Magento A.  Product-level  promotion tools B.  Rule-based  promotion tools ...
Webinar Topics: 1.  Types of promotion tools in Magento A.  Product-level  promotion tools B.  Rule-based  promotion tools...
Webinar Topics: 1. Types of promotion tools in Magento  A.  Product-level  promotion tools B.  Rule-based  promotion tools...
Webinar Topics: 1.  Types of promotion tools in Magento  A.  Product-level  promotion tools B.  Rule-based  promotion tool...
Webinar Topics: 1.  Types of promotion tools in Magento  A.  Product-level  promotion tools B.  Rule-based  promotion tool...
There are two types of promotion tools in Magento: 1. Product-level promotion tools 2. Rule-based promotion tools
Product-level promotion tools Pricing is directly applied to the product 1. Tier Pricing 2. Special Pricing
Conditions  ( If this... )‏ Actions  ( ...then apply discount/free shipping )‏ Rule-based promotion tools Price Rules dete...
<ul><li>Rule-based promotion tools </li></ul><ul><ul><li>1. Catalog Price Rules </li></ul></ul><ul><ul><li>2. Shopping Car...
Catalog Price Rule Set special pricing based on rules
Shopping Cart Price Rules Action is enacted once qualifying items  are added to the cart
Setting up Product-Level Promotions
Setting up Rule-based Promotions
Shopping-Cart Price Rules Catalog Price Rules
Setting up Catalog Price Rule
Setting up Shopping Cart Price Rule 1
Setting up Shopping Cart Price Rule 2
Setting up Shopping Cart Price Rule 3
Top 5 Tips to Maximize Magento Using Promotion Tools
Tip #1:  Automatic updates of catalog price rules. If you have catalog price rules saved in Magento they still need to be ...
Tip #2:  Magento automatically removes and restores tier prices that are higher than the special price for that product.
Tip #3:  When creating a rule-based promotion which contains nested conditions use the  Conditions Combination  option to ...
Tip #3:  Conditions Combination  or If  ANY  of these conditions are TRUE:
Tip #4:  Limit special prices and tier pricing by customer group Using a catalog price rule in Magento allows you to show ...
Tip #5:  Save time by setting up special prices with one price for multiple products. For example, all tee-shirts at a spe...
Questions and Answers
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Maximizing Magento: Getting the Most out of Promotions

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Slide accompaniment to Magento's 'Getting the Most out of Promotions' Webinar

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Transcript of "Maximizing Magento: Getting the Most out of Promotions"

  1. 1. For Audio, please call: United States:  (641) 715-3222 France: +33 (0) 826 109 027 Germany:  +49 (0) 180 5009 335 United Kingdom:  +44 (0) 870 733 0707 Access Code: 509-857-963 Maximizing Magento: Getting the Most out of Promotions Tuesday, October 14th 9:30 AM PST (16:30 GMT)
  2. 2. Speaker: Udi Shamay Account Director [email_address]
  3. 3. Our Audience!
  4. 4. Varien Support Customers Open a ticket at http://support.varien.com Contact us at [email_address]
  5. 5. Join the Conversation! Magento Blog Twitter - t witter.com/magento Facebook Magento Group LinkedIn Magento Users Group
  6. 6. Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏
  7. 7. Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏
  8. 8. Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏
  9. 9. Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏
  10. 10. Webinar Topics: 1. Types of promotion tools in Magento A. Product-level promotion tools B. Rule-based promotion tools Catalog price rules Shopping Cart price rules 2. Promotions example use cases 3. Tips and Tricks 4. Questions and Answers (with Yoav Kutner)‏
  11. 11. There are two types of promotion tools in Magento: 1. Product-level promotion tools 2. Rule-based promotion tools
  12. 12. Product-level promotion tools Pricing is directly applied to the product 1. Tier Pricing 2. Special Pricing
  13. 13. Conditions ( If this... )‏ Actions ( ...then apply discount/free shipping )‏ Rule-based promotion tools Price Rules determine which products qualify for the promotion
  14. 14. <ul><li>Rule-based promotion tools </li></ul><ul><ul><li>1. Catalog Price Rules </li></ul></ul><ul><ul><li>2. Shopping Cart Price Rules </li></ul></ul>
  15. 15. Catalog Price Rule Set special pricing based on rules
  16. 16. Shopping Cart Price Rules Action is enacted once qualifying items are added to the cart
  17. 17. Setting up Product-Level Promotions
  18. 18. Setting up Rule-based Promotions
  19. 19. Shopping-Cart Price Rules Catalog Price Rules
  20. 20. Setting up Catalog Price Rule
  21. 21. Setting up Shopping Cart Price Rule 1
  22. 22. Setting up Shopping Cart Price Rule 2
  23. 23. Setting up Shopping Cart Price Rule 3
  24. 24. Top 5 Tips to Maximize Magento Using Promotion Tools
  25. 25. Tip #1: Automatic updates of catalog price rules. If you have catalog price rules saved in Magento they still need to be applied daily. Rather than do it manually each day, you should set up your cron.php file located in the Magento root folder to run periodically. This will enable Magento to update the special prices automatically. A step-by-step tutorial on setting up cron.php is posted in the wiki: www.magentocommerce.com/wiki/how_to/how_to_setup_a_cron_job
  26. 26. Tip #2: Magento automatically removes and restores tier prices that are higher than the special price for that product.
  27. 27. Tip #3: When creating a rule-based promotion which contains nested conditions use the Conditions Combination option to specify the relationship between each nested condition.
  28. 28. Tip #3: Conditions Combination or If ANY of these conditions are TRUE:
  29. 29. Tip #4: Limit special prices and tier pricing by customer group Using a catalog price rule in Magento allows you to show different special prices to different customer groups. Also, each tier-price level can be limited by customer group as well.
  30. 30. Tip #5: Save time by setting up special prices with one price for multiple products. For example, all tee-shirts at a special price of $10.
  31. 31. Questions and Answers
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