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Introduction to Unit G325 Theoretical Evaluation of Production Section A:  Theoretical Evaluation of Production  (focusing...
Exemplar Questions <ul><li>In this section you need to write about your work for the Foundation Portfolio and Advanced Por...
<ul><li>Candidates answer two compulsory questions.  The first  requires them to describe and evaluate their skills develo...
1 (a) <ul><li>Focus is skills development and evaluation of those skills. </li></ul><ul><li>Relate these skills to the fol...
Use sheet to record class brainstorm of ideas Using conventions from real media texts Post-production Research and Plannin...
Starter <ul><li>Put the requirements of this part of the course into your own language: </li></ul><ul><li>D escribe and ev...
Writing an evaluation: Deadline for presentations Using conventions from real media texts Digital Technology Post-producti...
Review exemplar writing <ul><li>Read Charlotte’s production report from her AS </li></ul><ul><li>Key questions – discuss i...
Put these criteria into your own words <ul><li>Here are a list of the assessment criteria for the relevant exam: </li></ul...
Write a list of general questions you need to ask yourself about your portfolio this year
What notes/resources that you already have could you use to help you produce your evaluation?
A digital file… <ul><li>is one broken down into noughts and ones </li></ul>What one technology advancement has allowed the...
Pixels & Resolution <ul><li>The more pixels used to represent an image, the closer the result can resemble the original. T...
Digital Technology Using Youtube to watch music videos Using Myspace to listen to a track when researching genre and lyric...
Digital Technology Using Youtube to watch music videos Using Myspace to listen to a track when researching genre and lyric...
Some key words <ul><li>resolution </li></ul><ul><li>colour </li></ul><ul><li>MP3 </li></ul><ul><li>digital file </li></ul>...
Write up this section of your evaluation.  c. 400 words <ul><li>Pick the key skills that made the most impact and perhaps ...
 
Using conventions from real media texts <ul><li>Front page :  cues to show it’s a music magazine, masthead, font, image, c...
Using conventions from real media texts <ul><li>Front page? </li></ul><ul><li>Contents page?  </li></ul><ul><li>Double pag...
Using conventions from real media texts <ul><li>Consider : </li></ul><ul><li>(1)  Which were the most influential conventi...
Using conventions from real media texts <ul><li>Consider : </li></ul><ul><li>(1)  Which were the most influential conventi...
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Unit G325 planning

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Unit G325 planning

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  1. 1. Introduction to Unit G325 Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production (focusing on 1(a) (Section B: Contemporary Media Issues)
  2. 2. Exemplar Questions <ul><li>In this section you need to write about your work for the Foundation Portfolio and Advanced Portfolio units. You must answer 1(a) and 1(b) </li></ul><ul><li>1 (a) ‘Digital technology turns media consumers into media producers.’ In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? </li></ul><ul><li>(b) ‘Media texts rely on cultural experiences in order for audiences to easily make sense of narratives ’. Explain how you used conventional and/or experimental narrative approaches in one of your production pieces. </li></ul>
  3. 3. <ul><li>Candidates answer two compulsory questions. The first requires them to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The second asks them to identify one production and evaluate it in relation to one theoretical concept. </li></ul>
  4. 4. 1 (a) <ul><li>Focus is skills development and evaluation of those skills. </li></ul><ul><li>Relate these skills to the following production practices: </li></ul><ul><li>Digital technology </li></ul><ul><li>Creativity </li></ul><ul><li>Research and Planning </li></ul><ul><li>Post-production </li></ul><ul><li>Using conventions from real media texts </li></ul>
  5. 5. Use sheet to record class brainstorm of ideas Using conventions from real media texts Post-production Research and Planning Creativity Digital Technology Horror trailer and ancillary tasks Music Magazine (Main task & Preliminary task of college mag)
  6. 6. Starter <ul><li>Put the requirements of this part of the course into your own language: </li></ul><ul><li>D escribe and evaluate your skills development over the course of your production work, from Foundation Portfolio to Advanced Portfolio. </li></ul>
  7. 7. Writing an evaluation: Deadline for presentations Using conventions from real media texts Digital Technology Post-production Research &Planning Creativity Review exemplar media essays Tick here  Tick here  Horror trailer and ancillary tasks College Magazine Music Magazine (Main task (Prelim Task) Production Practice Describe & evaluate a skill Describe & evaluate a skill
  8. 8. Review exemplar writing <ul><li>Read Charlotte’s production report from her AS </li></ul><ul><li>Key questions – discuss in pairs </li></ul><ul><li>What is the difference between this writing and your blog? </li></ul>
  9. 9. Put these criteria into your own words <ul><li>Here are a list of the assessment criteria for the relevant exam: </li></ul><ul><li>BAND 4 </li></ul><ul><li>Explanation/analysis/argument (9-10 marks) </li></ul><ul><li>There is a clear sense of progression established by the answer, and a range of articulate reflections on the production process are offered. </li></ul><ul><li>Use of examples (9-10 marks) </li></ul><ul><li>Candidates offer a broad range of specific, relevant and clear examples of the use of technology in relation to creative skills development. </li></ul><ul><li>Use of terminology (5 marks) </li></ul><ul><li>The use of both production terms and conceptual media terminology applied throughout is excellent. </li></ul><ul><li>Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar. </li></ul>
  10. 10. Write a list of general questions you need to ask yourself about your portfolio this year
  11. 11. What notes/resources that you already have could you use to help you produce your evaluation?
  12. 12. A digital file… <ul><li>is one broken down into noughts and ones </li></ul>What one technology advancement has allowed these developments?
  13. 13. Pixels & Resolution <ul><li>The more pixels used to represent an image, the closer the result can resemble the original. The number of pixels in an image is sometimes called the resolution , though resolution has a more specific definition. Pixel counts can be expressed as a single number, as in a &quot;three-megapixel&quot; digital camera , which has a nominal three million pixels, or as a pair of numbers, as in a &quot;640 by 480 display&quot;, which has 640 pixels from side to side and 480 from top to bottom (as in a VGA display), and therefore has a total number of 640 × 480 = 307,200 pixels or 0.3 megapixels. </li></ul>
  14. 14. Digital Technology Using Youtube to watch music videos Using Myspace to listen to a track when researching genre and lyrics Using Google images to find front covers of school magazines Using Web 2.0 to create a blog and uploading photographs to invite comment Using Flickr to research and source shared images when studying conventions of portraits Using Flickr to research and source shared images Recording an interview on your mobile Texting a friend to arrange a shoot Taking and downloading images from a digital camera Creating a powerpoint to share research with the class and elicit feedback Retouching a photograph using Photoshop tools
  15. 15. Digital Technology Using Youtube to watch music videos Using Myspace to listen to a track when researching genre and lyrics Using Google images to find front covers of school magazines Using Web 2.0 to create a blog and uploading photographs to invite comment Using Flickr to research and source shared images when studying conventions of portraits Using Flickr to research and source shared images Recording an interview on your mobile Texting a friend to arrange a shoot Taking and downloading images from a digital camera Creating a powerpoint to share research with the class and elicit feedback <ul><li>Take 1 of these: </li></ul><ul><li>Brainstorm : </li></ul><ul><li>How you used the skills specifically on the 2 tasks (make sure you mention something relevant ie music or college students) </li></ul><ul><li>How you improved your skills/what were the main developments in skills </li></ul><ul><li>What problems or solutions you found </li></ul><ul><li>Main learning points </li></ul><ul><li>Evaluate how much the skills helped you devise project </li></ul><ul><li>Are these skills useful in isolation from the other skills eg </li></ul><ul><ul><li>How have creative ideas forced you to develop digital technology skills? </li></ul></ul><ul><ul><li>How has digital technology allowed you to be more creative? </li></ul></ul>
  16. 16. Some key words <ul><li>resolution </li></ul><ul><li>colour </li></ul><ul><li>MP3 </li></ul><ul><li>digital file </li></ul><ul><li>Broadband </li></ul><ul><li>Web 2.0 </li></ul><ul><li>JPEG </li></ul><ul><li>MPEG </li></ul><ul><li>pixel </li></ul>
  17. 17. Write up this section of your evaluation. c. 400 words <ul><li>Pick the key skills that made the most impact and perhaps the ones that were newest to you. </li></ul><ul><li>You are probably better writing about 3 examples in detail (or even 2) than more than that. </li></ul><ul><li>DUE NEXT TUESDAY </li></ul>
  18. 19. Using conventions from real media texts <ul><li>Front page : cues to show it’s a music magazine, masthead, font, image, colours, representation of target audience </li></ul><ul><li>Contents page: text layout, choice of images, highlighting key articles, categorising content, font </li></ul><ul><li>Double page spread : text & image layout, images, captions, colour, pull quotes, subheadings, text boxes, font, headline </li></ul><ul><li>Other : intertextuality, drawing on conventions from other magazine categories eg womens magazines, gossip magazines, websites/fan sites, Bollywood film, album covers </li></ul><ul><li>General (ie all pages): images - use of camera angle, pose, mise en scene, casting/model, </li></ul><ul><li>Consider : </li></ul><ul><li>(1) Which were the most influential conventions for you? How did your study of them affect your decisions and outcomes? </li></ul><ul><li>- make sure you name specific titles </li></ul><ul><li>- make sure you give detailed explanation of what you analysed and how you used the information </li></ul><ul><li>- refer to what impact this made compared with your preliminary task where you did very little of this work </li></ul><ul><li>(2) Did you subvert (ie go against) any conventions that you studied in music magazines? </li></ul><ul><li>- why did you do this? did it work? </li></ul>
  19. 20. Using conventions from real media texts <ul><li>Front page? </li></ul><ul><li>Contents page? </li></ul><ul><li>Double page spread? </li></ul><ul><li>General (ie all pages)? </li></ul><ul><li>Other media texts? </li></ul>
  20. 21. Using conventions from real media texts <ul><li>Consider : </li></ul><ul><li>(1) Which were the most influential conventions for you? How did your study of them affect your decisions and outcomes? </li></ul><ul><li>- make sure you name specific titles </li></ul><ul><li>- make sure you give detailed explanation of what you analysed and how you used the information </li></ul><ul><li>- refer to what impact this made compared with your preliminary task where you did very little of this work </li></ul><ul><li>(2) Did you subvert (ie go against) any conventions that you studied in music magazines? </li></ul><ul><li>- why did you do this? did it work? </li></ul>
  21. 22. Using conventions from real media texts <ul><li>Consider : </li></ul><ul><li>(1) Which were the most influential conventions for you? How did your study of them affect your decisions and outcomes? </li></ul><ul><li>- make sure you name specific titles </li></ul><ul><li>- make sure you give detailed explanation of what you analysed and how you used the information </li></ul><ul><li>- refer to what impact this made compared with your preliminary task where you did very little of this work </li></ul><ul><li>(2) Did you subvert (ie go against) any conventions that you studied in music magazines? </li></ul><ul><li>- why did you do this? did it work? </li></ul>
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