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And today’s menu:
An introduction to
MARKETINGOR how to make peoplebelieve on you and takeactions.
Presented by Sandy YaoSupported by Andrés VargasTeam Sun
Marketing?Is it tasty?
A quick definition…A process to createcustomer interest inproducts/ services.
So, Marketing!Research     Promotion   Sales& Analysis
Let’s see a        CASE STUDY
ForSale
Market analysis  Product Analysis   Target Group     Education       Age 25-30      Wealth           Pretty       Skills  ...
That’sthe one!           Market           Targeting
Some MarketingStrategies…
TV Radio, prints, ,    internet
ReputationTV news, Non-profit Events…
The master of PRHugh HefnerFounder of Play Boy
Long term,Unique image  loyalty
A lesson for life:Marketing isdefinitively not tasty…BUT IT WORKS!
Thank you!
Marketing intro
Marketing intro
Marketing intro
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Marketing intro

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A very basic Marketing introduction

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Transcript of "Marketing intro"

  1. 1. And today’s menu:
  2. 2. An introduction to
  3. 3. MARKETINGOR how to make peoplebelieve on you and takeactions.
  4. 4. Presented by Sandy YaoSupported by Andrés VargasTeam Sun
  5. 5. Marketing?Is it tasty?
  6. 6. A quick definition…A process to createcustomer interest inproducts/ services.
  7. 7. So, Marketing!Research Promotion Sales& Analysis
  8. 8. Let’s see a CASE STUDY
  9. 9. ForSale
  10. 10. Market analysis Product Analysis Target Group Education Age 25-30 Wealth Pretty Skills Occupation
  11. 11. That’sthe one! Market Targeting
  12. 12. Some MarketingStrategies…
  13. 13. TV Radio, prints, , internet
  14. 14. ReputationTV news, Non-profit Events…
  15. 15. The master of PRHugh HefnerFounder of Play Boy
  16. 16. Long term,Unique image loyalty
  17. 17. A lesson for life:Marketing isdefinitively not tasty…BUT IT WORKS!
  18. 18. Thank you!
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