Census 2010 Presentation <ul><li>University of Minnesota </li></ul><ul><li>Executive Team Meeting </li></ul><ul><li>Februa...
Why do we take the Census? <ul><li>Distribute Federal and State Government funding including Local Government Aide (LGA) <...
How Apportionment Is Done <ul><li>Current size of the U.S. House of Representatives is 435, constant since 1910 </li></ul>...
Projected Apportionment 2010 As Of  December 2009 <ul><li>11 seats in play </li></ul><ul><li>Gainers include Arizona, Flor...
Census Milestones <ul><li>Questionnaires mailed in mid-March 2010 </li></ul><ul><li>Questionnaires due April 1, 2010 </li>...
Who is Counted? <ul><li>Everyone Counts! </li></ul><ul><li>All residents </li></ul><ul><li>All ages, races, and ethnic gro...
Challenges for 2010 <ul><li>College students  and young adults </li></ul><ul><ul><li>commuter students </li></ul></ul><ul>...
State of Minnesota:  Commuter Student Campaign <ul><li>Partnerships: MnSCU, University of Minnesota, MN Private Colleges C...
What can the U of M do? <ul><li>Get the word out to your student community!  </li></ul><ul><ul><li>Communications [On and ...
State Demographic Center 300 Centennial Office Building  658 Cedar Street  Saint Paul, MN  55155 (651) 201-2479   http:// ...
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Uof M Census Presentation

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Census 2010 Presentation

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Uof M Census Presentation

  1. 1. Census 2010 Presentation <ul><li>University of Minnesota </li></ul><ul><li>Executive Team Meeting </li></ul><ul><li>February 9, 2010 </li></ul><ul><li>Tom Gillaspy - State Demographer </li></ul><ul><li>Mario Vargas - State Census 2010 Campaign Coordinator </li></ul><ul><li>Ashley Edwards - State Local Government Intern </li></ul>
  2. 2. Why do we take the Census? <ul><li>Distribute Federal and State Government funding including Local Government Aide (LGA) </li></ul><ul><ul><li>$400 Billion in federal funding plus undetermined state dollars every year </li></ul></ul><ul><ul><li>$1,300 per year lost for each person we fail to count OR $1,300,000 over the decade if we miss 100 people </li></ul></ul><ul><ul><li>Census data is widely used for planning </li></ul></ul><ul><ul><ul><li>Government, Businesses, Schools , Service Providers </li></ul></ul></ul><ul><li>Constitutionally Mandated: Congressional Reapportionment </li></ul><ul><ul><li>Minnesota could lose a congressional seat! </li></ul></ul><ul><ul><li> Let’s keep our 8 Congressional Districts </li></ul></ul>
  3. 3. How Apportionment Is Done <ul><li>Current size of the U.S. House of Representatives is 435, constant since 1910 </li></ul><ul><li>Size of House is fixed by Congress </li></ul><ul><li>Each state receives one seat </li></ul><ul><li>The remaining 385 seats apportioned according to a formula in use since 1941 </li></ul><ul><li>Results in a priority ranking for the next seat </li></ul>
  4. 4. Projected Apportionment 2010 As Of December 2009 <ul><li>11 seats in play </li></ul><ul><li>Gainers include Arizona, Florida, Georgia, Nevada, Utah, South Carolina, Washington, Texas(4) </li></ul><ul><li>Losers include Minnesota, Illinois, Iowa, Louisiana, Massachusetts, Michigan, New Jersey, New York, Ohio(2), Pennsylvania </li></ul>
  5. 5. Census Milestones <ul><li>Questionnaires mailed in mid-March 2010 </li></ul><ul><li>Questionnaires due April 1, 2010 </li></ul><ul><li>Non-response follow-up will begin in May 2010 </li></ul>
  6. 6. Who is Counted? <ul><li>Everyone Counts! </li></ul><ul><li>All residents </li></ul><ul><li>All ages, races, and ethnic groups </li></ul><ul><li>Citizens and non-citizens </li></ul><ul><ul><li>Legal residents </li></ul></ul><ul><ul><li>Undocumented residents </li></ul></ul><ul><ul><ul><li>(including students) </li></ul></ul></ul>
  7. 7. Challenges for 2010 <ul><li>College students and young adults </li></ul><ul><ul><li>commuter students </li></ul></ul><ul><li>Immigrant populations </li></ul><ul><ul><li>first opportunity for civic engagement </li></ul></ul><ul><ul><li>undocumented residents </li></ul></ul><ul><ul><li>Refugees </li></ul></ul><ul><li>Snow birds </li></ul><ul><ul><li>usual residence </li></ul></ul><ul><li>Foreclosure affected populations </li></ul><ul><ul><li>doubling up </li></ul></ul>
  8. 8. State of Minnesota: Commuter Student Campaign <ul><li>Partnerships: MnSCU, University of Minnesota, MN Private Colleges Council </li></ul><ul><li>Census State Targeted Promotion </li></ul><ul><ul><li>Student Newspapers </li></ul></ul><ul><ul><ul><li>News Release </li></ul></ul></ul><ul><ul><ul><li>Drop-in Articles & Stories about Census </li></ul></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Print Ad Campaign [Collaboration with U of M Leadership] </li></ul></ul><ul><ul><li>Radio [Rural and Metro PSAs] </li></ul></ul><ul><ul><ul><li>College & Local Radio Stations </li></ul></ul></ul><ul><ul><li>Movie Theatre Commercials [Rural, Some Metro] </li></ul></ul>
  9. 9. What can the U of M do? <ul><li>Get the word out to your student community! </li></ul><ul><ul><li>Communications [On and Off Campus] </li></ul></ul><ul><ul><ul><li>Campus Newspapers/Newsletters: Census News Articles, Ads </li></ul></ul></ul><ul><ul><ul><ul><li>Target Segments: Students, Alumni, Faculty </li></ul></ul></ul></ul><ul><ul><ul><li>Neighborhood Local Newspapers/Newsletters </li></ul></ul></ul><ul><ul><ul><li>Social media: Twitter, Facebook, MySpace </li></ul></ul></ul><ul><ul><ul><li>Inter-University email </li></ul></ul></ul><ul><ul><ul><li>Outdoor Signage </li></ul></ul></ul><ul><ul><li>On Campus Outreach & Education </li></ul></ul><ul><ul><ul><li>Student Organizations </li></ul></ul></ul><ul><ul><ul><ul><li>Senates, Minority and International organizations </li></ul></ul></ul></ul><ul><ul><ul><li>Informational tables </li></ul></ul></ul><ul><ul><ul><li>Leafleting: Off Campus Student Housing – Apartments [non-institutional] </li></ul></ul></ul><ul><ul><ul><li>Classroom Presentations </li></ul></ul></ul><ul><li>Work with the U.S. Census Bureau </li></ul>
  10. 10. State Demographic Center 300 Centennial Office Building 658 Cedar Street Saint Paul, MN 55155 (651) 201-2479 http:// www.mn2010census.org http://2010.census.gov/2010census Questions?

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