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Know the secrets sources of
your competitors
Varda Shalom
054-5962244
varda@wizepro.com
www.wizepro.com
SEO tricks - Out

Content marketing
Valued by the search engines
Great content
Deployment on the web
User Experience
The Goal
• Create a better commitment to my brand.
• Increase traffic to my site.
• Improve conversion rates

How???
Methods
Examine the company's online marketing strategy and
results Goals* vs. Current performance

Compare with competito...
Competitors = great sources
Marketing tactics focused on successful results
Improve results at less risk

Insights on tren...
Some tools in use
Executive summary
Despite the late entry your competitor has been focused on
high marketing activity and gains some advant...
Traffic Volume

•

12 Times more traffic to the competitor website

•

Interest level in competitor’s site content is sign...
Online Positioning
Top tier
expression

Top tier expressions as
defined by your marketing
team

Ads* presence

Leader on f...
To Consider
• The keywords you choose to use, are in high competition with
established companies which are not on the same...
What are my traffic sources
Google all over the world
Level of Targeting Keyword on Site
you
Site Size

Competitor A
5,130

103

No. of organic
keywords

15

47

SE-Traffic No....
Lack of Using Keywords on Site

competitor spend much more in enriching the site content
Marketing Efforts (Links Activity)

High variety of domains

Almost the same but
Traffic Sources
Top Main Backlinks Sources by traffic
RefDomain
wikipedia.org
techcrunch.cn

RefDomain
site.xxx
alternativeto.net

Geo
US
...
Recently Added Backlinks
you (X Links)
Linking Page URL

Anchor Text

competitor (8X Links)
Linking Page URL

Anchor Text
...
Anchor Text Utilization
• Cloudifysource doesn’t use its top tier expressions in anchor text at
all! It can make more powe...
Site structure that supports SEO

url1 url2 url3 url4
Some action Items
• Site optimization
• Writers training
• Find blogs and popular sites for writing and commenting Long ta...
Thank You
Varda Shalom
054-5962244
varda@wizepro.com
www.wizepro.com
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Transcript of "Know the secrets sources of your competitors - Wizepro"

  1. 1. Know the secrets sources of your competitors Varda Shalom 054-5962244 varda@wizepro.com www.wizepro.com
  2. 2. SEO tricks - Out Content marketing
  3. 3. Valued by the search engines Great content Deployment on the web User Experience
  4. 4. The Goal • Create a better commitment to my brand. • Increase traffic to my site. • Improve conversion rates How???
  5. 5. Methods Examine the company's online marketing strategy and results Goals* vs. Current performance Compare with competitors’ tactics and performance • Measuring the gaps • Adjusting realistic goals • Identifying weaknesses • Insights for improvements
  6. 6. Competitors = great sources Marketing tactics focused on successful results Improve results at less risk Insights on trends and customer needs
  7. 7. Some tools in use
  8. 8. Executive summary Despite the late entry your competitor has been focused on high marketing activity and gains some advantages in terms of: • Traffic • Social activity • Quick marketing growth Conclusion: fight back by…
  9. 9. Traffic Volume • 12 Times more traffic to the competitor website • Interest level in competitor’s site content is significantly higher in terms of: • Time spent • Amount of pages observed • Bounce rate • Ansibleworks is in growth trend while Cloudifysource straggle behind • Ansibleworks created greater social buzz relative to the period in which they operate
  10. 10. Online Positioning Top tier expression Top tier expressions as defined by your marketing team Ads* presence Leader on first Pg. high low cisco medium configuration delivery ibm, bmc news and guids, ibm guid low high high high scaling Expressions in use by some competitors Competitors Expressions low Ads* presence
  11. 11. To Consider • The keywords you choose to use, are in high competition with established companies which are not on the same level (even your direct competitors are not using these keywords). • Some of the current top tier expressions are too general and even the direct competitors are not using them (even not in Ads). • Proper use of anchors in content and backlinks will allow Search engine rank the site for these expressions. A reconsideration of the tier expressions is recommended.
  12. 12. What are my traffic sources Google all over the world
  13. 13. Level of Targeting Keyword on Site you Site Size Competitor A 5,130 103 No. of organic keywords 15 47 SE-Traffic No. of 65 190 0.002 Competitor B 0.54 visitors coming to a site via organic search results Keywords orientation (No. of organic keywords/size) • your site keyword density is very low, objectively and compared to competitors • The majority amount of pages on the site are technical pages causing to dilution in keywords
  14. 14. Lack of Using Keywords on Site competitor spend much more in enriching the site content
  15. 15. Marketing Efforts (Links Activity) High variety of domains Almost the same but
  16. 16. Traffic Sources
  17. 17. Top Main Backlinks Sources by traffic RefDomain wikipedia.org techcrunch.cn RefDomain site.xxx alternativeto.net Geo US US Geo US competitor URL you URL AnchorText xxxxx xxxxx Authority 5 4 news AnchorText xxxx community ACRank you should: • Utilize referrals like (mark with red arrow) • Strengthen existing proven sources (mark with blue arrow) 7
  18. 18. Recently Added Backlinks you (X Links) Linking Page URL Anchor Text competitor (8X Links) Linking Page URL Anchor Text http://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.html Cloudify http://blog.dhananjaynene.com/2013/10/hands-on-ansible-t http://www.ansibleworks.com/ http://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.html recipes http://stackoverflow.com/questions/5778245/expressjs-how Ansible Best Practices http://cloudifysource.tumblr.com/post/62997129762/cloudify-quick-start-guide-revampedhttp://www.ansibleworks.com/wh http://www.cloudifysource.org/guide/2.6/qsg/qsg http://gonzamartinez.blogspot.com.ar/2013/10/ansible-un-c http://www.devopsdays.org/events/2013-telaviv/proposals/How%20not%20to%20do%20Devops/ [No Anchor Text] http://devopsdays.org/events/2013-vancouver/proposals/He [No Anchor Text] http://www.opscode.com/blog/2013/10/21/podcast-an-application-centric-approach-to-devops-using-cloudify-chef-on-clo Cloudify http://marcelocosta.co/2013/10/25/ansible-administrando-s instruֳ §ֳ µes no site do Ansible http://cloudifysource.tumblr.com/post/64303787253/devops-pain-point-157-environment-consistency //docs http://www.thoughtworks.com/insights/blog/puppet-and-vag Ansible http://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.html Chef http://www.scoop.it/t/devox/p/4009938209/phpcompilerinte AnsibleWorks | Radically simple http://blog.dhananjaynene.com/2013/10/hands-on-ansible-t http://www.ansibleworks.com/do Increasing writing rate (internally and externally) will: • Strengthen the site presence for the relevant keywords • Increase traffic • Strengthen brand awareness
  19. 19. Anchor Text Utilization • Cloudifysource doesn’t use its top tier expressions in anchor text at all! It can make more powerful links by using them and even create an advantage. • Ansibleworks do not often use tier expressions in the anchor text.
  20. 20. Site structure that supports SEO url1 url2 url3 url4
  21. 21. Some action Items • Site optimization • Writers training • Find blogs and popular sites for writing and commenting Long tail phrases detection of leading content sites
  22. 22. Thank You Varda Shalom 054-5962244 varda@wizepro.com www.wizepro.com
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