The Present and the Future of (e) Advertising Dragan Varagi c, E-business Consultant , Program Manager for E-business postgraduate studies – FTN, Novi Sad www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009

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Inbound Vs. Outbound Marketing www.draganvaragic.com FONKLAME Copyright © 2008 HubSpot.com

Content Marketing www.draganvaragic.com FONKLAME www.vizedu.com

Content Marketing – Content Sharing - SMO www.draganvaragic.com FONKLAME Social Media

Content Marketing ~ PR www.draganvaragic.com FONKLAME Copyright © 2007 Paul McKeon Copyright © 2008 Junta42 ONE-TO-MANY Emails, Ads, PR, PPC, Offline tactics DEEP DIVES White Papers, Case Studies, Brochures, etc. ONE-ON-ONE PowerPoints Letters Warranties

Content Marketing – Future: Open Web www.draganvaragic.com FONKLAME

Content Marketing - Example www.draganvaragic.com FONKLAME www.positive.rs

Online Advertising and Serbia www.draganvaragic.com FONKLAME More than 3 million EUR is the estimation of e-advertising market in Serbia ( unofficialy it is more than 5 mil l ion EUR) for 2008. Blic.rs and B92.net hold more than 50 percent of that market . P PC share for 2008 is about 25 percent . The most visited Serbian sites have more than 500.000 uniue visitors per month . Serious traffic in Serbia have the sites with more than 20.00 0 visitors per day or more than 300.000 per month .

More than 3 million EUR is the estimation of e-advertising market in Serbia ( unofficialy it is more than 5 mil l ion EUR) for 2008.

Blic.rs and B92.net hold more than 50 percent of that market .

P PC share for 2008 is about 25 percent .

The most visited Serbian sites have more than 500.000 uniue visitors per month .

Serious traffic in Serbia have the sites with more than 20.00 0 visitors per day or more than 300.000 per month .

What to Take From This Lecture ? www.draganvaragic.com Study actual types of (online) advertising . Create a blog, add Google Analytics, and have a good look of RSS usage . Learn to create relevant content (text, pictures, audio, video – as you wish) . Study how to use social media for the organization’s goals achievement . Concentrate on the results (KPI). FONKLAME

Study actual types of (online) advertising .

Create a blog, add Google Analytics, and have a good look of RSS usage .

Learn to create relevant content (text, pictures, audio, video – as you wish) .

Study how to use social media for the organization’s goals achievement .

Concentrate on the results (KPI).

I na kraju… www.draganvaragic.com FONKLAME www.themeatrix . com

Aktuelno stanje ogla šavanja u svetu i budućnost (e)-oglašavanja Dragan Varagić , www.draganvaragic.com , www.iimeuro.ns.ac.yu , www.pretraga.co.yu FONKLAME 2009 Questions?