Social Media Optimization Matrix Dragan Varagic

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    14 Favorites

    Social Media Optimization Matrix Dragan Varagic - Presentation Transcript

    1. Social Media Optimization as the Segment of Online Reputation Management Dragan Varagić , E-business department of Electrical an Computer Engineering College, Belgrade, www.vets.edu.yu
    2. Social Media Optimization (SMO) www.draganvaragic.com www.alexa.com Web 2.0 = Architecture of Participation Social Media = Engagement SMO = Corporate Online Engagement iTunes > WalMart www.draganvaragic.com
    3. Social Media Platforms www.draganvaragic.com Universal McCann, March 2008
    4. Social Media Optimization Definition www.draganvaragic.com Rohit Bhargava : Social Media Optimization is a process of optimizing your site/blog to be more visible in social media searches and sites, more easily linked by other sites, and more frequently discussed online in blog posts and other social media.
    5. Brand/Reputaton Mgmt Matrix & SMO www.draganvaragic.com Dragan Varagic, 2008; Inspired by: Ogilvy PR Worldwide, SMO , 2006 Brand & Reputation Positioning Integration Content & Synication Engagement Brand & Reputation Positioning Integration Engagement Brand Recognition Brand Awareness Content & Synication Classic & online channels communication Strategy & Tactics Development Results & Evaluation
    6. Social Media Optimization Activities www.draganvaragic.com Technical Activities Communication Activities Dragan Varagic, 2008; Adapted from www..thenewpr.com Increase site linkability Often update content, blog… Easy tagging & bookmarking Tags, “add to del.icio.us”… Reward inbound links Use permalinks Help your content travel RSS, your AVIs on YouTube… Encourage the mashup Google maps, YouTube video… Participate (Conversations) Other blogs, Facebook, Digg… Create usable content … And people will share it. Do not cheat (fake) Transparency pays off… Target your audience You don’t want to be spammer. SMO in your biz process Integrate SMO in your company.
    7. Social Media & Reputation Research www.draganvaragic.com Social media impacts brands reputation: – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs Universal McCann, March 2008
    8. Social Media Corporate Use www.draganvaragic.com http://partnerpage.google.com/seobook.com
    9. Social Media Corporate Use www.draganvaragic.com www2.netvibes.com/ford
    10. Social Media Corporate Use www.draganvaragic.com www.youtube.com/user/WorldBank
    11. Social Media Corporate Use www.draganvaragic.com www. facebook.com
    12. Social Media Optimization – How To www.draganvaragic.com 1. To understand SMO, you must use Social Media . 2. It is not about technology, it is about two-way communication (un-controlable environment). Learn to listen! 3. The real effects of SMO could have a strong viral component. Create a great content . You Have to be Engaged!
    13. Media 3.0 www.draganvaragic.com Sherry Heyl, Consulting 2.0, 2007
    14. Social Media Optimization as the Segment of Online Reputation Management Dragan Varagić , E-business department of Electrical an Computer Engineering College, Belgrade, www.vets.edu.yu

    + Dragan VaragicDragan Varagic, 2 years ago

    custom

    1759 views, 14 favs, 0 embeds more stats

    Proposed framework - Social Media Optimization Matr more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1759
      • 1759 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 14
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories