Online promotion today (2011)

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The prezentation from www.etrgovina.org 2011 conference regarding the basic online promotion elements in the media sphere, as well as in marketing and PR.

The prezentation from www.etrgovina.org 2011 conference regarding the basic online promotion elements in the media sphere, as well as in marketing and PR.

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Transcript

  • 1. Internet Promotion Today
    Dragan Varagić, www.draganvaragic.com, www.probjave.com
  • 2. Internet Promotion Today
    • Media Landscapes & Promotion Mix
    • 3. Online Communication Elements
    • 4. Social Surrencies
  • Media Landscapes & Promotion Mix
    How to deal with a plethora of communication channels?
  • 5. Online Media Landscape 2.0
    Aggregators
    Syndicates
    Online News Outlets
    Syndicatation
    PR Wire sites
    E-zines
    Consumer Sites
    Online Newsroom
    AUDIENCES
    AUDIENCES
    Organization
    Company’s Web Sites
    Blog/Web Casting
    Intranets/Extranets
    IR/Financial Sites
    Social Networks
    Online Community& Social Media
    Web Forums
    Blogs
    © Amiando 2005
  • 6. Media Landscape 3.0
    Brand Media
    Aggregation Media
    Amateur Media
    Organization
    AUDIENCES
    AUDIENCES
    Consumer Media
    Custom Media
    Inspiration from Tippingpoint Labs 2009
    © Dragan Varagic 2009
  • 7. Paid, Owned & Earned Media
    DraganVaragic.com/weblog/index.php/1773/sopstveni-placeni-i-zasluzeni-mediji/
    © Forrester 2007
  • 8. Extended Promotion Mix
    © Extended Marketing Mix,BCG 2010
  • 9. Extended Online Promotion Mix
    © NoobGuideTo OnlineMarketing2011
  • 10. Promotion Techniques Vs. Effort
    © Econsultancy 2010
  • 11. Web Statistics, Analytics, Conversion
    © Econsultancy 2010
  • 12. Online Communication Elements
    From the observation to the relations...
  • 13. Online Communication Elements
    • Observation– Communication Tracking & Evaluation
    • 14. Curation – Content Selection & Publishing
    • 15. Dialogue– Converzational Excange
    © DraganVaragic 2011
  • 16. Why Did You Share That Link??
    search.twitter.com
    www.tweetdeck.com
  • 17. Extended Online Communication Elements
  • 18. How to Find Target Influencers?
    © Brian Solis 2011
  • 19. How to Find Target Influencers?
  • 20. How to Find Target Influencers?
  • 21. How to Find Target Influencers?
  • 22. Social Currencies
    Social Media = Social OS...
  • 23. Social Currencies
  • 24. Social Currencies
  • 25. Internet Promotion Today
    • Real Integration of Classic & Online Media
    • 26. Real Integration of Marketing & PR
    • 27. Social Media = Social OS
  • Internet Promotion Today
    QUESTIONS?
    Dragan Varagic, www.draganvaragic.com, dragan@varagic.com