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Blogs and the Influence Metrics
 

Blogs and the Influence Metrics

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Overview of the metrics and thoughts about social media influence, specially a blog metrics.

Overview of the metrics and thoughts about social media influence, specially a blog metrics.

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Blogs and the Influence Metrics Blogs and the Influence Metrics Presentation Transcript

  • Blogs and the Influence Metrics Dragan Varagić , E-business Postgraduate Studies, IIM/EURO, University of Novi Sad, Serbia www.iimeuro.ns.ac.yu Blogs and the Influence Metrics
  • Who is Vincent Ferrari? Blogs and The Influence Metrics
  • iPhone Blogs and The Influence Metrics
  • Serbia – Da li si David? Blogs and The Influence Metrics www.mooshema.com www.petitiononline.com www.gradjanski.co.yu
  • The most influential Serbian Blogs? Blogs and The Influence Metrics www.blogodak.com/blog_rank.php www.blogaritam.com “ Somehow, the most popular bloggers are always on the top of all lists!”
  • Basic Metrics Blogs and The Influence Metrics www.google.com/analytics www.feedburner.com
  • Basic Metrics Blogs and The Influence Metrics www.joostdevalk.nl/wordpress/blog-metrics/
  • Citations Blogs and The Influence Metrics www.google.com/blogsearch?hl=en www.bloglines.com/search?q=Bcite:sitename.com.com&ql=en www.blogpulse.com/search?boolean=link&link=http%3A%2F%2Fsitename.com
  • Free Ranking Services Blogs and The Influence Metrics www.mozilla.org
  • Blogs and The Influence Metrics www.business-opportunities.biz/projects/how-much-is-your-blog-worth/ Free Ranking Services www.technorati.com
  • Blogs and The Influence Metrics Mashups www.text-link-ads.com/blog_juice/
  • Blogs and The Influence Metrics Mashups www.brendancooper.com/the-pr-index/
  • Blogs and The Influence Metrics Mashups CC 2008 Draganvaragic.com
  • Blogs and The Influence Metrics Mashups www.bloginfluence.net
  • Blogs and The Influence Metrics Mashups www.touchgraph.com
  • Blogs and The Influence Metrics Mashups www.adage.com/power150/
  • Blogs and The Influence Metrics Mashup - Social Media Index www.sixtysecondview.com/?p=325 Copyright 2007 Sixtysecondview .com
  • Blogs and The Influence Metrics Impact Factor (Citation Index) Copyright 2007 Onalytica .com www.onalytica.com/blog/2007/07/measuring-influence-pr-blogs-part-ii.html
  • Blogs and The Influence Metrics “ Tracking the Influence” White Paper www.web-strategist.com/blog/ Social Media Metrics and Measurement Roundtable (metrics – parameters; measurement - processes)
    • Attributes of Social Media Influence:
    • Analyticas and Activity (basic analytics), are not so important.
    • Community Activation/Call to Action (desired action) - very imortant, partly in relation with the influence.
    • Conversation Index (ratio between blog posts and comments + trackbaks) - very imortant, subset of participation and influence.
    • Demographic/Who responds the message (regional, professional, vertical…).
    • Content – The focus of coverage of social media.
  • Blogs and The Influence Metrics “ Tracking the Influence” White Paper www.web-strategist.com/blog/ Social Media metrics and measurement Roundtable (metrics – parameters; measurement - processes)
    • Attributes of Social Media Influence:
    • Influential ideas ( Memes ) – intensity (velocity) of the spread of the idea or message over time.
    • Participation and Engagement – engagement is measurable metric: responding and acting on message.
    • Reach (who is reading it) – message to a small group of influentials: littile reach but a large influence.
    • Relationships and Connections – small community connections and niche conversations.
    • Relevance – need to isolate specific key ideas.
    • Sentiment/Tone/Favorability – What is associated with the message.
  • Blogs and The Influence Metrics Social Media Metrics (Facebook case) Copyright 2007 FaberNovel
  • Blogs and The Influence Metrics Who visit blogs? Social Technographics Copyright 2007 Forrester Research
  • Blogs and The Influence Metrics Web Credibility Issue Topics “ Leap of Faith: Using the Internet Despite the Dangers”, Princeton Survey Research Associates, October 2005.
  • Blogs and The Influence Metrics Conclusions and Tips
    • Metrics related to no. of links are no so relevant, but their combination give some answers.
    • There are no standards in social media influence metrics.
    • There are some commercial companies that track the influence of the social media (e.g. BuzzLogic.com).
    • Experienced social media users can determine particular influence – manually.
    • It is important to know who influence the influencers (“Long Tail” strategy).
  • Blogs and the Influence Metrics Dragan Varagić , www.draganvaragic.com [email_address] Thank You