Blogs and the Influence Metrics Dragan Varagić , E-business Postgraduate Studies, IIM/EURO, University of Novi Sad, Serbia www.iimeuro.ns.ac.yu Blogs and the Influence Metrics

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Serbia – Da li si David? Blogs and The Influence Metrics www.mooshema.com www.petitiononline.com www.gradjanski.co.yu

The most influential Serbian Blogs? Blogs and The Influence Metrics www.blogodak.com/blog_rank.php www.blogaritam.com “ Somehow, the most popular bloggers are always on the top of all lists!”

Basic Metrics Blogs and The Influence Metrics www.google.com/analytics www.feedburner.com

Basic Metrics Blogs and The Influence Metrics www.joostdevalk.nl/wordpress/blog-metrics/

Citations Blogs and The Influence Metrics www.google.com/blogsearch?hl=en www.bloglines.com/search?q=Bcite:sitename.com.com&ql=en www.blogpulse.com/search?boolean=link&link=http%3A%2F%2Fsitename.com

Free Ranking Services Blogs and The Influence Metrics www.mozilla.org

Blogs and The Influence Metrics www.business-opportunities.biz/projects/how-much-is-your-blog-worth/ Free Ranking Services www.technorati.com

Blogs and The Influence Metrics Mashups www.text-link-ads.com/blog_juice/

Blogs and The Influence Metrics Mashups www.brendancooper.com/the-pr-index/

Blogs and The Influence Metrics Mashups CC 2008 Draganvaragic.com

Blogs and The Influence Metrics Mashups www.bloginfluence.net

Blogs and The Influence Metrics Mashups www.touchgraph.com

Blogs and The Influence Metrics Mashups www.adage.com/power150/

Blogs and The Influence Metrics Mashup - Social Media Index www.sixtysecondview.com/?p=325 Copyright 2007 Sixtysecondview .com

Blogs and The Influence Metrics Impact Factor (Citation Index) Copyright 2007 Onalytica .com www.onalytica.com/blog/2007/07/measuring-influence-pr-blogs-part-ii.html

Blogs and The Influence Metrics “ Tracking the Influence” White Paper www.web-strategist.com/blog/ Social Media Metrics and Measurement Roundtable (metrics – parameters; measurement - processes) Attributes of Social Media Influence: Analyticas and Activity (basic analytics), are not so important. Community Activation/Call to Action (desired action) - very imortant, partly in relation with the influence. Conversation Index (ratio between blog posts and comments + trackbaks) - very imortant, subset of participation and influence. Demographic/Who responds the message (regional, professional, vertical…). Content – The focus of coverage of social media.

Attributes of Social Media Influence:

Analyticas and Activity (basic analytics), are not so important.

Community Activation/Call to Action (desired action) - very imortant, partly in relation with the influence.

Conversation Index (ratio between blog posts and comments + trackbaks) - very imortant, subset of participation and influence.

Demographic/Who responds the message (regional, professional, vertical…).

Content – The focus of coverage of social media.

Blogs and The Influence Metrics “ Tracking the Influence” White Paper www.web-strategist.com/blog/ Social Media metrics and measurement Roundtable (metrics – parameters; measurement - processes) Attributes of Social Media Influence: Influential ideas ( Memes ) – intensity (velocity) of the spread of the idea or message over time. Participation and Engagement – engagement is measurable metric: responding and acting on message. Reach (who is reading it) – message to a small group of influentials: littile reach but a large influence. Relationships and Connections – small community connections and niche conversations. Relevance – need to isolate specific key ideas. Sentiment/Tone/Favorability – What is associated with the message.

Attributes of Social Media Influence:

Influential ideas ( Memes ) – intensity (velocity) of the spread of the idea or message over time.

Participation and Engagement – engagement is measurable metric: responding and acting on message.

Reach (who is reading it) – message to a small group of influentials: littile reach but a large influence.

Relationships and Connections – small community connections and niche conversations.

Relevance – need to isolate specific key ideas.

Sentiment/Tone/Favorability – What is associated with the message.

Blogs and The Influence Metrics Social Media Metrics (Facebook case) Copyright 2007 FaberNovel

Blogs and The Influence Metrics Who visit blogs? Social Technographics Copyright 2007 Forrester Research

Blogs and The Influence Metrics Web Credibility Issue Topics “ Leap of Faith: Using the Internet Despite the Dangers”, Princeton Survey Research Associates, October 2005.

Blogs and The Influence Metrics Conclusions and Tips Metrics related to no. of links are no so relevant, but their combination give some answers. There are no standards in social media influence metrics. There are some commercial companies that track the influence of the social media (e.g. BuzzLogic.com). Experienced social media users can determine particular influence – manually. It is important to know who influence the influencers (“Long Tail” strategy).

Metrics related to no. of links are no so relevant, but their combination give some answers.

There are no standards in social media influence metrics.

There are some commercial companies that track the influence of the social media (e.g. BuzzLogic.com).

Experienced social media users can determine particular influence – manually.

It is important to know who influence the influencers (“Long Tail” strategy).

Blogs and the Influence Metrics Dragan Varagić , www.draganvaragic.com [email_address] Thank You