Real estate mobile marketing ideas
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Real estate mobile marketing ideas

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How mobile marketing helps real estate business. For more info visit www.mobile-marketing-platform.com

How mobile marketing helps real estate business. For more info visit www.mobile-marketing-platform.com

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Real estate mobile marketing ideas Real estate mobile marketing ideas Presentation Transcript

  • REAL ESTATE MOBILE MARKETING SOLUTIONS Marketing Solutions for Real Estate & Construction Companies through the Mobile Phone
  • REAL ESTATE MOBILE MARKETING SOLUTIONS SMS Updates for NEW properties Potential buyers search for properties on your website using their required criteria. They see all currently available properties based on their selected criteria. If nothing interests them, they leave your site, possibly never to come back. But, what if you could: •Give them the option to register for SMS updates, free of charge? •When you next insert a property into the system that matches their criteria, they instantly receive a notification via SMS.
  • REAL ESTATE MOBILE MARKETING SOLUTIONS SMS Flyers Turn your Signs or Posters into mobile-enabled information points. • E.g. ‘Text HOUSE1 to 12345’ in order to receive an SMS Flyer with specific information on this property, including bedrooms, baths, price, etc. Potential Buyers use their mobile to send a simple SMS to receive relevant info. E.g. ‘123 HighStreet Ave., 3 bedroom, 2 bathroom flat, 90 m2, for sale: €200.000, contact: Mary Saleswoman 555-1234567’ • Information is available 24/7 • No need for round the clock telephone support • Less intrusive for buyer than calling Additionally, buyers receive photographs of the house interior, accompanied by a house video tour. Agent receives SMS/E-mail notification on their phone in order to contact new customer.
  • REAL ESTATE MOBILE MARKETING SOLUTIONS Snap for Info Turn your Signs or Posters into mobile-enabled information points: • using cutting edge image recognition technology. Potential Buyers use their mobile to snap a photo of a special barcode on your sign: • to get redirected to a mobile website with all property info. Advantages: • Much Easier taking photo using camera phone than typing in long URL on mobile phone. • Barcode is reusable and can appear in any print advertising (newspaper, magazine, flyers, etc.) or online advertising (blogs, other websites, etc.) • Information is available 24/7 • No need for round the clock telephone support • Much less intrusive for buyer than calling or texting • Very appealing to younger customers
  • REAL ESTATE MOBILE MARKETING SOLUTIONS Portfolio through iPhone / smartphone App Follow the iPhone phenomenon, and appeal to the tech-savvy audience of iPhone owners who can afford to pay €600 for a phone – why not for a home? iPhone app provides rich multimedia videos of your properties, which house hunters can download on their phone for ‘offline’ viewing Same video looks better on high-quality hardware where you are not limited by bandwidth, file size, screen size, etc. Use embedded GPS to: •show only nearby properties. •Give directions to properties, for viewings All smartphones supported (not just the iPhone). Customers download and keep app on their phone.
  • REAL ESTATE MOBILE MARKETING SOLUTIONS Mobile-Enabled Website Mobile is the • Laptops and Netbooks are the way to get there. next PC. • be ready for tomorrow’s customers today Stay ahead • buyers will come to your mobile website, because your competition won’t have one •Available via mobile phone browser. •Anytime: Mobilize •24/7. •NO need for telephone support from you. your •Anywhere: •Buyers can view the inside of the house they’re at now, on your website, without Property info you getting involved or being there. •Your buyers can access your property info on the go.
  • REAL ESTATE MOBILE MARKETING SOLUTIONS Late Payment Notifications Late Payments are a pain. •Especially if you are handling rent collection. •Repeating task that creates lots of overhead •Call 1 to remind them they haven’t paid, Use SMS •Call 2 to check if they’ve paid, •Replace time-consuming, costly telephone calls with •Call 3 to remind them again, low-cost, timely, less intrusive, method of reminding •Call 4 to check again, late payers. •…and so on. •SMS are sent automatically by a system, so payers are not considering you are hassling them •Overhead reduced to just checking your bank account, •Once payment is made, the system can then stop sending notifications.