INNOVATION AND SMALL                           ENTERPRISESSunday, December 11, 11
INNOVATION AND SMALL                           ENTERPRISES                          oxymoron or necessary or bothSunday, D...
Sunday, December 11, 11
Sunday, December 11, 11
www.cytech.grSunday, December 11, 11
PRINTINGSunday, December 11, 11
PARTICIPATIVE DEMOCRACYSunday, December 11, 11
GENETIC SEQUENCINGSunday, December 11, 11
SEMICONDUCTORSunday, December 11, 11
THE INTERNETSunday, December 11, 11
MONEYSunday, December 11, 11
WEAPONSSunday, December 11, 11
IPHONESunday, December 11, 11
ZIPSSunday, December 11, 11
WHAT IS INNOVATION                                “Innovation is the creation of                                better or ...
WHAT IS INNOVATION    •   Innovation is not invention or        discovery    •   Can be brand new or a bit        differen...
WHAT INNOVATION IS NOT    •   Innovation is not about        discovering the wheel    •   Innovation is about applying    ...
INNOVATION AND                          ENTREPRENEURSHIP    • Traditional         competitive advantages in the global mar...
INNOVATION AND                            ENTREPRENEURSHIP    • Create              or use innovation        • Not        ...
SOME EXAMPLES    •   ATOS tries to stop spam email    •   10% useful emails    •   18% spam    •   Eradicate internal     ...
RESULTS    •   20% fewer emails in 6 months    •   New more efficient tools        introduced:        •   Wiki        •   O...
INNOVATION IS THE             COMPETITIVE ADVANTAGE    •   What is the competitive        advantage of a small enterprise:...
WHY WE CAN INNOVATE    •   Most small young enterprises are        set up by young people with fresh        ideas    •   E...
WHAT OBSTACLES TO                             OVERCOME    •   Most of the time you are out of        money or time or both...
INNOVATION AND SMALL                   ENTERPRISE    •   Think different. You can’t afford a        whole R&D Department  ...
ONE MORE EXAMPLE    •   In 2009 Cytech decides to market its mobile marketing platform abroad    •   Small prior experienc...
RESULTS    • 10  new installations in 2       years in countries like        • Thailand, Guam, Mexico,            Kenya, E...
HOW TO             INNOVATE       You have to love           you job.Sunday, December 11, 11
HOW TO INNOVATE    •   Get as much knowledge as you can on your field    •   Be always up to date    •   Do not be afraid t...
IS THIS ENOUGH?    • You         need some luck    • Timing              is very importantSunday, December 11, 11
Sunday, December 11, 11
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Innovation

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Innovation

  1. 1. INNOVATION AND SMALL ENTERPRISESSunday, December 11, 11
  2. 2. INNOVATION AND SMALL ENTERPRISES oxymoron or necessary or bothSunday, December 11, 11
  3. 3. Sunday, December 11, 11
  4. 4. Sunday, December 11, 11
  5. 5. www.cytech.grSunday, December 11, 11
  6. 6. PRINTINGSunday, December 11, 11
  7. 7. PARTICIPATIVE DEMOCRACYSunday, December 11, 11
  8. 8. GENETIC SEQUENCINGSunday, December 11, 11
  9. 9. SEMICONDUCTORSunday, December 11, 11
  10. 10. THE INTERNETSunday, December 11, 11
  11. 11. MONEYSunday, December 11, 11
  12. 12. WEAPONSSunday, December 11, 11
  13. 13. IPHONESunday, December 11, 11
  14. 14. ZIPSSunday, December 11, 11
  15. 15. WHAT IS INNOVATION “Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a new idea or method, whereas invention refers more directly to the creation of the idea or method itself.” WikipediaSunday, December 11, 11
  16. 16. WHAT IS INNOVATION • Innovation is not invention or discovery • Can be brand new or a bit different • Can be complex or simple • Type, industry and style are irrelevant • The impact really mattersSunday, December 11, 11
  17. 17. WHAT INNOVATION IS NOT • Innovation is not about discovering the wheel • Innovation is about applying new methods and ideas to your business, not necessarily your ideas and methods • Cytech’s biggest innovation of the last 2 years is the adoption of methods to expand to other marketsSunday, December 11, 11
  18. 18. INNOVATION AND ENTREPRENEURSHIP • Traditional competitive advantages in the global market changed • Personal relations • Location • Innovation is necessary as it is the major competitive advantage • No innovation = no future • Traditional and old companies has to innovate to surviveSunday, December 11, 11
  19. 19. INNOVATION AND ENTREPRENEURSHIP • Create or use innovation • Not always a new product/service • Improve your products and services quality • Improve your processes and tools • Reduce costs, energy, materials • Create new marketsSunday, December 11, 11
  20. 20. SOME EXAMPLES • ATOS tries to stop spam email • 10% useful emails • 18% spam • Eradicate internal email • Instead use IM or Internal social applicationsSunday, December 11, 11
  21. 21. RESULTS • 20% fewer emails in 6 months • New more efficient tools introduced: • Wiki • Online chat • Video conference • File and Application sharingSunday, December 11, 11
  22. 22. INNOVATION IS THE COMPETITIVE ADVANTAGE • What is the competitive advantage of a small enterprise: • Flexibility • Innovation • Innovation is more essential to small enterprise • SME can and has to use and create innovationSunday, December 11, 11
  23. 23. WHY WE CAN INNOVATE • Most small young enterprises are set up by young people with fresh ideas • Even if they grow older they keep to hire young people • They love their job • They work as a team • They keep strong relations with basic researchSunday, December 11, 11
  24. 24. WHAT OBSTACLES TO OVERCOME • Most of the time you are out of money or time or both • Innovation in its formal way needs money • Small companies have very limited resources • Help from the state is almost non- existent • So what we do?Sunday, December 11, 11
  25. 25. INNOVATION AND SMALL ENTERPRISE • Think different. You can’t afford a whole R&D Department • Don’t stop thinking about your ideas • Share them and discuss them with your partners and friends • Ask for help not for money • Implement it in a cost effective way • Invest any money and time you can spare to researchSunday, December 11, 11
  26. 26. ONE MORE EXAMPLE • In 2009 Cytech decides to market its mobile marketing platform abroad • Small prior experience based on other products • We start advertising in emerging markets • We improve our platform with new features • We make it multilingual • We make it compliant with local regulations • We introduce SaaS modelSunday, December 11, 11
  27. 27. RESULTS • 10 new installations in 2 years in countries like • Thailand, Guam, Mexico, Kenya, Egypt, Saudi Arabia • Note that we have only 3 in Greece • Can you see the innovation?Sunday, December 11, 11
  28. 28. HOW TO INNOVATE You have to love you job.Sunday, December 11, 11
  29. 29. HOW TO INNOVATE • Get as much knowledge as you can on your field • Be always up to date • Do not be afraid to make mistakes • Take risks • Work hard • Share your work with others • Find some moneySunday, December 11, 11
  30. 30. IS THIS ENOUGH? • You need some luck • Timing is very importantSunday, December 11, 11
  31. 31. Sunday, December 11, 11
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