Proximity Marketing Platform Bluevibe Presentation

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Bluevibe Proximity Marketing Platform Presentation

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  • 1. Bluevibe Proximity Marketing System Cytech Ltd www.cytech.gr ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 2. Introduction Bluevibe: A Bluetooth Proximity Marketing System.  Proximity Marketing: localised (electronic) wireless distribution of promotional content associated with a particular place. Bluevibe: 2 ways to Proximity Marketing   Content-push campaigns: broadcast messages to the public automatically via  Bluetooth Interactive: using a mobile phone application  Web Surfing (facebook, livescores, msn, wikipedia)‫‏‬  polls, trivia, questionnaires, games  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 3. Benefits Rich interaction:  Multimedia content  (video, mp3, images, text, etc.)‫‏‬ Contact consumer directly,  on their most personal device Immersive experience  Bluetooth means free  Central, real-time campaign management  Real-time Live Statistics – Measurable Results  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 4. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 5. Content Push Example Incoming message from Bluevibe User authorisation Message from Bluevibe for content reception received Bluevibe Hotspot Message stored Click to open image at Inbox ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 6. Bluevibe Hotspot 2.0 fast: 21 to 42 simultaneous  Bluetooth connections small: fits anywhere  easy: zero configuration  range: of up to 80 meters  affordable: 2 years free  support & hosting. Compatible with more than  400 Bluetooth devices Two modes of operation   Online  Standalone ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 7. Bluevibe Hotspot 2.0: Online mode Real-time campaign management  Ideal for large deployments  Real-time monitoring & statistics  Smart bandwidth usage ideal for  GPRS/3G networks ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 8. Bluevibe Hotspot 2.0: Standalone mode No permanent Internet connection  required Only needs a power supply  Portability: Simply load the  campaign data & take it with you Combined statistics from all your  Hotspots, on sync ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 9. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 10. Bluevibe Manager Central management and  administration Hotspot configuration  Push and interactive  campaign creation and monitoring Campaign statistics and  reports Full auditing  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 11. Bluevibe Manager (Cont.)‫‏‬ Content management for  multimedia content Images, mp3, videos  Time schedule and  hotspot selection per content Show current nearby  users of each hotspot ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 12. Bluevibe Manager (Cont.)‫‏‬ User profiles for permission  marketing campaigns Helpful tools  Business card creator (vcf)  Manual Push  3gp video converter  Built To Order:   campaign types  mobile applications ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 13. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 14. Bluevibe Browser Java mobile application  (based on Open Source Fire UI Engine) More than 200 devices  supported The first and only mobile  browser with Bluetooth Web Access Interactive applications  poll, trivia, games, downloads  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 15. Bluevibe Browser (xHTML) Mobile Web (xHTML)  support Stay connected  Access to thousands of  websites Create your own mobile  website Free Access via Bluetooth  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 16. Bluevibe Browser (WWW) Access to popular sites  Flickr  Facebook  Wikipedia  Instant Messenger  (MSN, Yahoo, GTalk, etc) Runs across platforms:  Compatible with majority  of mobile phones not only PAN enabled  mobiles ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 17. Bluevibe Browser (Customization) Bluetooth Communication  alternatively GPRS/3G, for  remote access Add your services to  Bluevibe Browser on-the-fly No need to repackage and  redistribute the application Fully Theme-able  Custom-made, branded  application development ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  • 18. Cytech Ltd. Science & Technology Park of Crete, Heraklion, P.C. 71110 Crete, Greece Tel: +30 2810 391940 Fax: +30 2810 391941 Web: http://www.cytech.gr/ - http://www.bluevibe.net/ E-mail: info@bluevibe.net ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net