Your SlideShare is downloading. ×
Persuasion in Health Promotion (New Media segment)
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Persuasion in Health Promotion (New Media segment)


Published on

Presentation to Singapore Management University students on Persuasion in Health Promotion. This is the New Media segment of the presentation which I was handling.

Presentation to Singapore Management University students on Persuasion in Health Promotion. This is the New Media segment of the presentation which I was handling.

Published in: Business, Health & Medicine

1 Comment
  • can't say enough how great this slide is great health info!
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Transcript

    • 1. “ Communication without talking down”
    • 2. Youth Advolution for Health blog
    • 3. Shisha awareness campaign
    • 4.  
    • 5.  
    • 6.
      • Ranked #2 in Google
      • Above other websites promoting shisha smoking
      • Above BBC article on shisha
    • 7. #1 result for pages from Singapore
    • 8. Passive persuasion
    • 9.  
    • 10. Shisha microsite Finalist Best Public Service site
    • 11. Addressing stigma online
      • How do we talk about it?
        • Sexual health
        • Smoking
        • Mental health
    • 12. Let’s Talk About Sex
    • 13.  
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18. Over 60 comments and counting…
      • Hi Yvonne,
      • I need your help. I am a hardcore smoker and I smoke a total of 2 packs per day.
      • I try to quit smoking but the temptation to smoke again is too hard to resist.
      • Should I turn to “Fresh Air For Women” for help?
      • Jacelyn (Singapore)
    • 19. Comments (cont’d)
      • congrats yvonne! it’s glad to see that you’ve been regaining your tastebuds =D. slowly but surely you’ll be able to regain all the pleasures that you had in life, with the reward of a healthier life! actually you’ve been an inspiration to me because i have ever had the temptation of smoking before [that was a long time ago] and you quitting smoking really gives me determination never to tink of it again.
      • jia you and keep on perservering! in a blink of an eye it’ll all be over
      • Audrey
    • 20. Comments (cont’d)
      • It’s good how organisations like employ celebs like you to be their “ambassadors”. and i think it is a good idea to track your progress of quitting smoking in a blog. this way, we all are not only able to see the danger of smoking, but we also can look up to you as a role model.
      • good luck in your ‘Quit Journey’, Yvonne!
      • P.S. the fact that fans are supporting you all the way just makes the Quit Journey (i wouldn’t say easier, but ) more bearable. Jiayou!
      • rgds Ka Shing
    • 21. Comments (cont’d)
      • Hey Yvonne,
      • Glad to hear that you are quitting. I am a smoker and I am trying very very hard to quit but since yesterday I’ve started my first step to stop smoking although not dramatic as I feel that I cannot totally stop smoking right away but instead taking things slow. I have already cut down on smoking 1 year ago after I quit my job at a pub and now I want to stop totally and I am determine to do it.
      • Today at work is one of the most stressful day expecially around 3pm as normally I would go down to have a puff but today I did not take that puff. I must admit that it is hard and to break that cycle is harder!
      • Anyway I hope that you are doing well and wish you all the best!!!! Take care.. Would update you on my progress tml if I am online.
      • Amy
    • 22.  
    • 23.  
    • 24. Youth Health Portal revamp
    • 25. Outgoing site
    • 26. Youth usability study
      • Research findings (11-24yrs)
      • Not interested in a site exclusively on health
      • Shorter text
      • Sense of fun; liberal use of colour & imagery
      • Online discussion platform
    • 27. Sneak preview
    • 28.