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Persuasion in Health Promotion (New Media segment)
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Persuasion in Health Promotion (New Media segment)

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Presentation to Singapore Management University students on Persuasion in Health Promotion. This is the New Media segment of the presentation which I was handling.

Presentation to Singapore Management University students on Persuasion in Health Promotion. This is the New Media segment of the presentation which I was handling.

Published in: Business, Health & Medicine

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  • can't say enough how great this slide is great health info! http://www.fithuman.net/
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  • Transcript

    • 1. “ Communication without talking down”
    • 2. Youth Advolution for Health blog
    • 3. Shisha awareness campaign
    • 4.  
    • 5.  
    • 6.
      • Ranked #2 in Google
      • Above other websites promoting shisha smoking
      • Above BBC article on shisha
    • 7. #1 result for pages from Singapore
    • 8. Passive persuasion
    • 9.  
    • 10. Shisha microsite Finalist Best Public Service site http://yah.sg/shisha/
    • 11. Addressing stigma online
      • How do we talk about it?
        • Sexual health
        • Smoking
        • Mental health
    • 12. Let’s Talk About Sex www.letstalkaboutsex.sg
    • 13.  
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18. Over 60 comments and counting…
      • Hi Yvonne,
      • I need your help. I am a hardcore smoker and I smoke a total of 2 packs per day.
      • I try to quit smoking but the temptation to smoke again is too hard to resist.
      • Should I turn to “Fresh Air For Women” for help?
      • Jacelyn (Singapore)
      YES!!!
    • 19. Comments (cont’d)
      • congrats yvonne! it’s glad to see that you’ve been regaining your tastebuds =D. slowly but surely you’ll be able to regain all the pleasures that you had in life, with the reward of a healthier life! actually you’ve been an inspiration to me because i have ever had the temptation of smoking before [that was a long time ago] and you quitting smoking really gives me determination never to tink of it again.
      • jia you and keep on perservering! in a blink of an eye it’ll all be over
      • Audrey
    • 20. Comments (cont’d)
      • It’s good how organisations like freshair.sg employ celebs like you to be their “ambassadors”. and i think it is a good idea to track your progress of quitting smoking in a blog. this way, we all are not only able to see the danger of smoking, but we also can look up to you as a role model.
      • good luck in your ‘Quit Journey’, Yvonne!
      • P.S. the fact that fans are supporting you all the way just makes the Quit Journey (i wouldn’t say easier, but ) more bearable. Jiayou!
      • rgds Ka Shing
    • 21. Comments (cont’d)
      • Hey Yvonne,
      • Glad to hear that you are quitting. I am a smoker and I am trying very very hard to quit but since yesterday I’ve started my first step to stop smoking although not dramatic as I feel that I cannot totally stop smoking right away but instead taking things slow. I have already cut down on smoking 1 year ago after I quit my job at a pub and now I want to stop totally and I am determine to do it.
      • Today at work is one of the most stressful day expecially around 3pm as normally I would go down to have a puff but today I did not take that puff. I must admit that it is hard and to break that cycle is harder!
      • Anyway I hope that you are doing well and wish you all the best!!!! Take care.. Would update you on my progress tml if I am online.
      • Amy
    • 22.  
    • 23.  
    • 24. Youth Health Portal revamp
    • 25. Outgoing site
    • 26. Youth usability study
      • Research findings (11-24yrs)
      • Not interested in a site exclusively on health
      • Shorter text
      • Sense of fun; liberal use of colour & imagery
      • Online discussion platform
    • 27. Sneak preview
    • 28.  

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