“ Communication  without talking down”
Youth Advolution for Health blog
Shisha awareness campaign
 
 
<ul><li>Ranked #2 in Google </li></ul><ul><li>Above other websites promoting shisha smoking </li></ul><ul><li>Above BBC ar...
#1 result for pages from Singapore
Passive persuasion
 
Shisha microsite Finalist Best Public Service site   http://yah.sg/shisha/
Addressing stigma online <ul><li>How do we talk about it? </li></ul><ul><ul><li>Sexual health </li></ul></ul><ul><ul><li>S...
Let’s Talk About Sex www.letstalkaboutsex.sg
 
 
 
 
 
Over 60 comments and counting… <ul><li>Hi Yvonne, </li></ul><ul><li>I need your help. I am a hardcore smoker and I smoke a...
Comments (cont’d) <ul><li>congrats yvonne! it’s glad to see that you’ve been regaining your tastebuds =D. slowly but surel...
Comments (cont’d) <ul><li>It’s good how organisations like freshair.sg employ celebs like you to be their “ambassadors”. a...
Comments (cont’d) <ul><li>Hey Yvonne,  </li></ul><ul><li>Glad to hear that you are quitting. I am a smoker and I am trying...
 
 
Youth Health Portal revamp
Outgoing site
Youth usability study <ul><li>Research findings  (11-24yrs) </li></ul><ul><li>Not interested in a site exclusively on heal...
Sneak preview
 
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Persuasion in Health Promotion (New Media segment)

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Presentation to Singapore Management University students on Persuasion in Health Promotion. This is the New Media segment of the presentation which I was handling.

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  • can't say enough how great this slide is great health info! http://www.fithuman.net/
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  • Persuasion in Health Promotion (New Media segment)

    1. 1. “ Communication without talking down”
    2. 2. Youth Advolution for Health blog
    3. 3. Shisha awareness campaign
    4. 6. <ul><li>Ranked #2 in Google </li></ul><ul><li>Above other websites promoting shisha smoking </li></ul><ul><li>Above BBC article on shisha </li></ul>
    5. 7. #1 result for pages from Singapore
    6. 8. Passive persuasion
    7. 10. Shisha microsite Finalist Best Public Service site http://yah.sg/shisha/
    8. 11. Addressing stigma online <ul><li>How do we talk about it? </li></ul><ul><ul><li>Sexual health </li></ul></ul><ul><ul><li>Smoking </li></ul></ul><ul><ul><li>Mental health </li></ul></ul>
    9. 12. Let’s Talk About Sex www.letstalkaboutsex.sg
    10. 18. Over 60 comments and counting… <ul><li>Hi Yvonne, </li></ul><ul><li>I need your help. I am a hardcore smoker and I smoke a total of 2 packs per day. </li></ul><ul><li>I try to quit smoking but the temptation to smoke again is too hard to resist. </li></ul><ul><li>Should I turn to “Fresh Air For Women” for help? </li></ul><ul><li>Jacelyn (Singapore) </li></ul>YES!!!
    11. 19. Comments (cont’d) <ul><li>congrats yvonne! it’s glad to see that you’ve been regaining your tastebuds =D. slowly but surely you’ll be able to regain all the pleasures that you had in life, with the reward of a healthier life! actually you’ve been an inspiration to me because i have ever had the temptation of smoking before [that was a long time ago] and you quitting smoking really gives me determination never to tink of it again. </li></ul><ul><li>jia you and keep on perservering! in a blink of an eye it’ll all be over </li></ul><ul><li>Audrey </li></ul>
    12. 20. Comments (cont’d) <ul><li>It’s good how organisations like freshair.sg employ celebs like you to be their “ambassadors”. and i think it is a good idea to track your progress of quitting smoking in a blog. this way, we all are not only able to see the danger of smoking, but we also can look up to you as a role model. </li></ul><ul><li>good luck in your ‘Quit Journey’, Yvonne! </li></ul><ul><li>P.S. the fact that fans are supporting you all the way just makes the Quit Journey (i wouldn’t say easier, but ) more bearable. Jiayou! </li></ul><ul><li>rgds Ka Shing </li></ul>
    13. 21. Comments (cont’d) <ul><li>Hey Yvonne, </li></ul><ul><li>Glad to hear that you are quitting. I am a smoker and I am trying very very hard to quit but since yesterday I’ve started my first step to stop smoking although not dramatic as I feel that I cannot totally stop smoking right away but instead taking things slow. I have already cut down on smoking 1 year ago after I quit my job at a pub and now I want to stop totally and I am determine to do it. </li></ul><ul><li>Today at work is one of the most stressful day expecially around 3pm as normally I would go down to have a puff but today I did not take that puff. I must admit that it is hard and to break that cycle is harder! </li></ul><ul><li>Anyway I hope that you are doing well and wish you all the best!!!! Take care.. Would update you on my progress tml if I am online. </li></ul><ul><li>Amy </li></ul>
    14. 24. Youth Health Portal revamp
    15. 25. Outgoing site
    16. 26. Youth usability study <ul><li>Research findings (11-24yrs) </li></ul><ul><li>Not interested in a site exclusively on health </li></ul><ul><li>Shorter text </li></ul><ul><li>Sense of fun; liberal use of colour & imagery </li></ul><ul><li>Online discussion platform </li></ul>
    17. 27. Sneak preview

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