How Media And New Communication Technology Can Be Used To  Enhance Health Literacy Among Children At School Age Dr K Vijay...
Health Literacy <ul><li>The degree to which individuals have the capacity to obtain, process, and understand basic health ...
Importance of Health Literacy <ul><li>Improving health literacy is one of the goals and objectives set by the U.S. Departm...
Application of Health Literacy <ul><li>Health promotion </li></ul><ul><li>Health protection </li></ul><ul><li>Disease prev...
Benefits of Health Literacy <ul><li>Improving the health literacy of school-going children will empower them to: </li></ul...
Promoting Health Literacy  in Schools <ul><li>Schools play a critical role in building health literacy </li></ul><ul><li>C...
<ul><li>Advantages </li></ul><ul><li>Accurate information provided in a captive setting </li></ul><ul><li>Students can be ...
Influence of Media on Health Literacy <ul><li>Youth exposed to mass media, Internet, mobile technology </li></ul><ul><li>Y...
Promoting Health Literacy Through Media <ul><li>International examples: </li></ul><ul><li>Weaved into popular US   TV show...
<ul><li>International examples: </li></ul><ul><li>Use of media to educate Canadian youth on health risks of tobacco </li><...
The Singapore Experience
Opportunities for Raising  Health Literacy <ul><li>Literacy rate : 95.4% </li></ul><ul><li>Compulsory education for 6 year...
Penetration of Internet Among Singapore School Children <ul><li>74% of households in public housing and 92% in private hou...
Internet Activities in Singapore Source : 2006 Annual Survey on Infocomm Usage by IDA   9% 17% 4% Reading blogs created by...
Singapore’s Mobile Penetration <ul><li>Penetration rate is 106.8% </li></ul><ul><li>Some own more than one mobile phone. <...
Traditional & New Communication Technology <ul><li>Utilised to enhance health literacy among Singapore school-going childr...
Multi-Channel Marketing Reach out to  Singaporeans Outdoor Marketing Mobile eDMs TV Internet  Press Radio Health Exhibitio...
Traditional Media  Target Groups and Channels Used Peer-to-peer marketing, press, outdoor media, events, electronic mailer...
CHIPP
CHIPP TVC
HFMD
HFMD TVC
Myopia
Myopia TVC
LIME Sonic Bang
Smoking – Young Women
STOMP AIDS Challenge http://stompaids.yah.sg/
New Media
HPB Online http://www.hpb.gov.sg/
Health Podcasts <ul><li>NutriLine podcast </li></ul><ul><li>Over 40,000 hits since launch (Sep 2006). </li></ul>http://www...
Youth Health Blog
Audible Hearts Online Counselling http://audiblehearts.yah.sg/
Mobile Diet Tracker <ul><li>Free software </li></ul><ul><li>Comprehensive food database, including Singaporean/Asian dishe...
Mobile Ecards Over 1,100 eCards were sent on Valentine’s Day http://www.hpb.gov.sg/web/healthmessage/
HealthZone TeenStar
Healthy Lifestyle @ Teen Central
Food Info Search <ul><li>Most popular tool on HPB’s website </li></ul><ul><li>Used by Nutrition students in Singapore </li...
Bone Almighty http://teencentral.gov.sg/osteo/
HIC Online http://hic.hpb.gov.sg/
HealthZone http://www.hpb.gov.sg/healthzone/
Key Findings from Usability Survey <ul><li>50% of respondents have used the Internet for over 5 years </li></ul><ul><li>Ma...
Key Findings from Usability Survey <ul><li>Top four most popular online activities are: </li></ul><ul><ul><li>Chat </li></...
Impact of Media & New Media Technology on Health Literacy <ul><li>Measured through : </li></ul><ul><li>Surveys </li></ul><...
Our Achievements Source : National Health Survey (NHS) 1998  & 2004 *National Nutrition Survey (NNS) 1998 & 2004 Age Group...
Our Achievements 57% - 86.6% 2.  Myopia campaign 41.2% - 58.56% 1.  CHIPP media campaign Campaign Awareness Traditional Me...
In Summary… <ul><li>Traditional and new media can be used both directly and subtly to influence school children's behaviou...
In Summary… <ul><li>Media and new communication technologies can be used to complement existing health education strategie...
In Summary… <ul><li>Repeated reinforcement of health messages through different channels can increase the rate of recall a...
Acknowledgement <ul><li>Mrs Sarojini Thanarajah </li></ul><ul><li>Ms Vanessa Tan  </li></ul>
Thank You
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New Media in Health Promotion

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How the Health Promotion Board (HPB) of Singapore uses New Media in health promotion.

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New Media in Health Promotion

  1. 1. How Media And New Communication Technology Can Be Used To Enhance Health Literacy Among Children At School Age Dr K Vijaya Director Corporate Marketing & Communication Division Health Promotion Board, Singapore
  2. 2. Health Literacy <ul><li>The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions. </li></ul>
  3. 3. Importance of Health Literacy <ul><li>Improving health literacy is one of the goals and objectives set by the U.S. Department of Health and Human Services in Healthy People 2010. </li></ul>
  4. 4. Application of Health Literacy <ul><li>Health promotion </li></ul><ul><li>Health protection </li></ul><ul><li>Disease prevention & screening </li></ul><ul><li>Care & maintenance </li></ul><ul><li>Access to care & navigation of system </li></ul>
  5. 5. Benefits of Health Literacy <ul><li>Improving the health literacy of school-going children will empower them to: </li></ul><ul><li>Make the right decisions in their adult age </li></ul><ul><li>Reduce their chances of contracting diseases </li></ul><ul><li>Reduce the need for hospitalisation </li></ul>
  6. 6. Promoting Health Literacy in Schools <ul><li>Schools play a critical role in building health literacy </li></ul><ul><li>Classroom environment is conducive for dissemination of knowledge </li></ul>
  7. 7. <ul><li>Advantages </li></ul><ul><li>Accurate information provided in a captive setting </li></ul><ul><li>Students can be assessed on their knowledge </li></ul><ul><li>Disadvantages </li></ul><ul><li>Didactic instructions no longer favored by Generation ‘Y’ </li></ul><ul><li>What is taught in schools (theory) may not be applied in practice </li></ul>Promoting Health Literacy in Schools
  8. 8. Influence of Media on Health Literacy <ul><li>Youth exposed to mass media, Internet, mobile technology </li></ul><ul><li>Youth influenced by peers, celebrities and media </li></ul><ul><li>Consistency of messages taught in schools and media </li></ul>
  9. 9. Promoting Health Literacy Through Media <ul><li>International examples: </li></ul><ul><li>Weaved into popular US TV shows </li></ul><ul><ul><li>Story of patient suffering from HIV in “ER” </li></ul></ul><ul><ul><li>HIV-prevention storyline in “Bold & The Beautiful” </li></ul></ul>
  10. 10. <ul><li>International examples: </li></ul><ul><li>Use of media to educate Canadian youth on health risks of tobacco </li></ul><ul><li>Interactive microsite in Australia to teach youth how to react to different situations </li></ul><ul><li>US website for youth on sexuality, relationships etc </li></ul>Promoting Health Literacy Through Media
  11. 11. The Singapore Experience
  12. 12. Opportunities for Raising Health Literacy <ul><li>Literacy rate : 95.4% </li></ul><ul><li>Compulsory education for 6 years at Primary level </li></ul><ul><li>Health education part of core curriculum in schools </li></ul><ul><li>Universities and schools require students to submit projects and homework online </li></ul>
  13. 13. Penetration of Internet Among Singapore School Children <ul><li>74% of households in public housing and 92% in private housing have at least one computer </li></ul><ul><li>88% of households with school-going children have at least one computer </li></ul><ul><li>Computer usage : </li></ul><ul><ul><li>10-14 yrs : 85% </li></ul></ul><ul><ul><li>15-59 yrs : 68% </li></ul></ul>
  14. 14. Internet Activities in Singapore Source : 2006 Annual Survey on Infocomm Usage by IDA 9% 17% 4% Reading blogs created by others 5% 10% 12% Creation of own blogs 69% 26% - Related to health or health services 9% 35% 25% Downloading or listening to online music 28% 32% 52% For education or learning activities 0% 31% 58% Playing or downloading online games 25% 69% 59% Other information or general web browsing 59% 81% 67% For getting information 61% 86% 78% For communicating 60 yrs & above 15-59 yrs 10-14 yrs Internet activity
  15. 15. Singapore’s Mobile Penetration <ul><li>Penetration rate is 106.8% </li></ul><ul><li>Some own more than one mobile phone. </li></ul>
  16. 16. Traditional & New Communication Technology <ul><li>Utilised to enhance health literacy among Singapore school-going children </li></ul>
  17. 17. Multi-Channel Marketing Reach out to Singaporeans Outdoor Marketing Mobile eDMs TV Internet Press Radio Health Exhibition Center Health Information Center Health Resources Outreach Events
  18. 18. Traditional Media Target Groups and Channels Used Peer-to-peer marketing, press, outdoor media, events, electronic mailers STOMP AIDs; Smoking for Young Women Youth in tertiary institutions Press, magazines, radio; online; outdoor media; events Youth HIV/AIDs; Mental Wellness Youth in Secondary School Television Childhood Injury Prevention Programme; Hand, Foot & Mouth Disease; Myopia Kids aged 5 to 12 years Parenting magazine, radio, press, television Childhood Injury Prevention Programme; Hand, Foot & Mouth Disease; Myopia Parents with kids Channels Programmes Target Group
  19. 19. CHIPP
  20. 20. CHIPP TVC
  21. 21. HFMD
  22. 22. HFMD TVC
  23. 23. Myopia
  24. 24. Myopia TVC
  25. 25. LIME Sonic Bang
  26. 26. Smoking – Young Women
  27. 27. STOMP AIDS Challenge http://stompaids.yah.sg/
  28. 28. New Media
  29. 29. HPB Online http://www.hpb.gov.sg/
  30. 30. Health Podcasts <ul><li>NutriLine podcast </li></ul><ul><li>Over 40,000 hits since launch (Sep 2006). </li></ul>http://www.hpb.gov.sg/podcasts/
  31. 31. Youth Health Blog
  32. 32. Audible Hearts Online Counselling http://audiblehearts.yah.sg/
  33. 33. Mobile Diet Tracker <ul><li>Free software </li></ul><ul><li>Comprehensive food database, including Singaporean/Asian dishes </li></ul><ul><li>Stores user’s data for 7 days </li></ul>http://www.hpb.gov.sg/diettracker/
  34. 34. Mobile Ecards Over 1,100 eCards were sent on Valentine’s Day http://www.hpb.gov.sg/web/healthmessage/
  35. 35. HealthZone TeenStar
  36. 36. Healthy Lifestyle @ Teen Central
  37. 37. Food Info Search <ul><li>Most popular tool on HPB’s website </li></ul><ul><li>Used by Nutrition students in Singapore </li></ul><ul><li>Covers more than 6000 foods eaten in Singapore </li></ul>http://www.hpb.gov.sg/hpb/default.asp?pg_id=1016
  38. 38. Bone Almighty http://teencentral.gov.sg/osteo/
  39. 39. HIC Online http://hic.hpb.gov.sg/
  40. 40. HealthZone http://www.hpb.gov.sg/healthzone/
  41. 41. Key Findings from Usability Survey <ul><li>50% of respondents have used the Internet for over 5 years </li></ul><ul><li>Males and females spend the same amount of time on the Internet </li></ul><ul><li>80% access the Internet from home and 18% from School </li></ul><ul><li>The older the students, the longer they spent on the Internet </li></ul>
  42. 42. Key Findings from Usability Survey <ul><li>Top four most popular online activities are: </li></ul><ul><ul><li>Chat </li></ul></ul><ul><ul><li>Watching Videos (e.g. YouTube) </li></ul></ul><ul><ul><li>Browsing For School Activities </li></ul></ul><ul><ul><li>Gaming </li></ul></ul>
  43. 43. Impact of Media & New Media Technology on Health Literacy <ul><li>Measured through : </li></ul><ul><li>Surveys </li></ul><ul><li>Focus groups </li></ul><ul><li>Pageviews, visits, hits to website </li></ul>
  44. 44. Our Achievements Source : National Health Survey (NHS) 1998 & 2004 *National Nutrition Survey (NNS) 1998 & 2004 Age Group: 18 – 29 yrs 19.2 45.4 19.6 16.3 <ul><li>Fruit & Vegetable Intake*: </li></ul><ul><li>Fruit (>= 2 servings) </li></ul><ul><li>Vegetable (>= 2 servings) </li></ul>5.2 9.0 High Blood Cholesterol 6.8 4.4 Obesity 12.3 15.7 Smoking 33.9 18.2 Regular Exercise NHS / NNS 2004 (%) NHS / NNS 1998 (%) Risk/Protective Factor
  45. 45. Our Achievements 57% - 86.6% 2. Myopia campaign 41.2% - 58.56% 1. CHIPP media campaign Campaign Awareness Traditional Media 425,000 pageviews monthly 4. Food Info Search over 40,000 hits since launch 3. NutriLine Podcast over 2,700 votes 2. SMS voting 2,000 – 3,000 pageviews monthly 1. YAH blog Traffic New Media
  46. 46. In Summary… <ul><li>Traditional and new media can be used both directly and subtly to influence school children's behaviour and cognitive thinking on health issues. </li></ul><ul><li>Important stage in their lives, when they are formulating their own identities and are still receptive to learning healthy lifestyle practices. </li></ul>
  47. 47. In Summary… <ul><li>Media and new communication technologies can be used to complement existing health education strategies implemented in schools. </li></ul>
  48. 48. In Summary… <ul><li>Repeated reinforcement of health messages through different channels can increase the rate of recall and awareness among school-going children, and be more likely to put into practice what they have learnt. </li></ul>
  49. 49. Acknowledgement <ul><li>Mrs Sarojini Thanarajah </li></ul><ul><li>Ms Vanessa Tan </li></ul>
  50. 50. Thank You

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