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20. When A Customer Needs To Follow A Sequence Of Actions
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20. When A Customer Needs To Follow A Sequence Of Actions

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Customer Service: When A Customer Needs To Follow A Sequence Of Actions

Customer Service: When A Customer Needs To Follow A Sequence Of Actions

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  • 1. When a Customer Needs to Follow A Sequence of Actions
    By VanSight
  • 2. COPYRIGHT 2009 VANSIGHT division of Synbiz Solutions Pvt Ltd
    No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of VanSight Division of Synbiz Solutions Pvt Ltd. The information contained herein may be changed without prior notice.
    VanSight is trademark of Synbiz Solutions Pvt Ltd. All other product and service names mentioned and associated logos displayed are the trademarks of their respective companies.
    Data contained in this document serves informational and educational purposes only. The information in this document is proprietary to Synbiz Solutions Pvt Ltd.
    This product contains training material for English or Soft Skills or Personality Development. Synbiz assumes no responsibility for errors or omissions in this document. Synbiz does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.
  • 3. The Situation
    There are some situations where a customer needs to follow a sequence of steps or actions in order to get something accomplished.
    For example, purchasing a house involves a series of steps, which would include selling the current house, finding a new house, engaging a lawyer, and arranging for a mortgage. Customers don’t always know the sequence that is most advantageous.
    One role you can play is to help them navigate the sequence of Steps. Here’s how.
  • 4. Techniques Used
    Empathy Statements
    Assurances of Results
    Providing Explanations
    Providing a Customer Takeaway
  • 5. Dialogue
    In this example, the customer is a first-time house-buyer working with a real estate agent for the first time.
  • 6. Dialogue
    Customer: Sheesh, I didn’t know there was so much red tape and rigmarole involved with buying a house. It’s a pretty scary, involved process.
    Employee: It does seem overwhelming if you haven’t gone through it before. I can help you get this organized, and I can tell you that it’s almost always easier than it sounds, and we’ll get through this here’s what I’m going to do. I have some printed information that will explain all the steps. Let’s go over that material: I’ll go through it step by step and you can ask questions. [The employee brings out the printed Material and goes through it with the customer, answering the questions.]
  • 7. Explanations
    Once again we see that the first step is to use an empathy Statement. In this case, the employee does this to help the customer understand that feeling overwhelmed is a “normal” reaction.
    She then emphasizes that the process is easier than it looks and it will all work out.
    Finally, she provides a customer takeaway that maps out the steps the customer needs to follow and covers each of the steps in a face-to-face conversation.
    If there is no printed takeaway, the employee can make some simple notes by hand to summarize the conversation so the customer can take those notes with him and use them as a guide.
  • 8. How to Diffuse the Situation
    It’s useful to make notes to give to the customer even if there is printed material. At least mark the important points with a highlighter.
    Takeaways should be simple and clear. They are best Used as summaries of the face-to-face interactions between customer and employee.
    Do not assume that your customer will understand or even read any written material you provide. You need to walk customers through the materials.
  • 9. How to Purchase & Download full Course from VanSight.
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