The
Online Gaming
    Opportunity
 Which is bigger – the music, film or
    computer gaming industry?
The Casual Games Market

•   217+ Million internet users play casual games each month
•   Game advertising spending in the...
Why Play Casual Games


Why do 217 Million people play casual games?
       – Stress release
       – Boredom relief
     ...
About SkillPod Media

•   10 Years online gaming experience (MvD)
•   Established in March 2004
•   Current clients includ...
Our Values


 SkillPod Media Primary Focus is to provide Games Platforms &
         Games Advertising Solutions to the Glo...
History / Timeline

•   March 2004 – Established Trafficonomy, focused on SEO, Online Marketing &
    Games (Consulting Se...
Integration Options

–   White Labelling / Re-skinning
–   Simple XML Feed
–   Advanced XML Feed
–   Custom Development
– ...
How Do We Make Money?


– Licensing of Platform
– Platform Customisation
– Affiliate Revenues – Google AdSense, Mochi, Com...
The Solution

•   Games offering:
     – 780+ Games across all Genres
     – 460+ Games with Source Code
     – 200 High S...
The Game Management Platform


•   Game Platform Features:
             – Game Management
             – Genre Management
...
The Game Management Platform


•   Game Challenges
•   Game Leagues
•   Tournaments Engine:
         •   Prize Management
...
White Label / XML Solution
Traditional Media / Online Media Offering
Product Launch/ Tournament Example
Promo Game Example
Foreign Language Games
Flash Lite Games
Custom Game Development
Online Games
Game Re-skinning
     Re-
Facebook
Social Media




• Bebo         • MySpace
• Digg         • Zoopy
• Technorati   • Live Spaces
• Mr Wong      • Flickr
In-Game Advertising
Moving Forward: Mobile Focus

• Flash Lite Statistics:
     • Multi Platform Support – Nokia, Sony, Motorola, etc, etc
   ...
Moving Forward


•   Deployment of New Mobile Games Platform
•   Expansion into Nokia Ovi Store – with multiple language t...
Contact:
              Mark van Diggelen
Email: Mark@SkillPodMedia.com
  Web: www.SkillPodMedia.com
          Tel: +27 12 ...
Skill Pod Media Presentation Overview
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Skill Pod Media Presentation Overview

  1. 1. The Online Gaming Opportunity Which is bigger – the music, film or computer gaming industry?
  2. 2. The Casual Games Market • 217+ Million internet users play casual games each month • Game advertising spending in the US will grow to nearly $2.1 billion in 2012, according to a Parks Associates forecast. • Online casual game sites are the stickiest content on the web • Woman Play 11.3 hrs per week • Men Play 8.1 hrs per week • Multiple formats available, including online, mobile & download • High levels of loyalty, commitment and enjoyment by users • Ability to reach users globally • Demographics: – Age Group - 25 to 55 (89% older than 30) – Demographics: – Female - 60% (75% - Europe) – Male - 40% (25% - Europe)
  3. 3. Why Play Casual Games Why do 217 Million people play casual games? – Stress release – Boredom relief – Chill out – Recognition – Social Fun – Ego – Self development • Casual games are fun, easy to learn and highly addictive • High levels of loyalty, commitment and enjoyment
  4. 4. About SkillPod Media • 10 Years online gaming experience (MvD) • Established in March 2004 • Current clients include: – M-Net – KTV & Koowee – MyPersona (Indonesia) – Media 24 - 24.com – Independent Newspapers (IOL) – EZ PhoneBill (USA) – Gadu Gadu (Poland, Romania & Ukraine) – Strika (South Africa & Columbia) – RTL Netherlands, Luxembourg, Belgium & Others – GoldFishka (Russia) – Miway Insurance – Amarilbatti (Turkey) – Digital Terra (Columbia) • Key Relationships: – Google Gadgets – Mochi Media – Nokia Launchpad Partner – Adobe
  5. 5. Our Values SkillPod Media Primary Focus is to provide Games Platforms & Games Advertising Solutions to the Global Market. Vision To create a globally competitive, best of breed online gaming platform that’s enticing enough to attract customers, players and partners alike, whilst providing a totally unbiased and secure playing environment. Mission SkillPod Media is committed to creating and maintaining a globally competitive online gaming platform of services for online gamers, advertisers and publishing partners alike. Our People are Our Most Important Asset (Dream Team), Technology is the Enabler of our Dreams and Vision.
  6. 6. History / Timeline • March 2004 – Established Trafficonomy, focused on SEO, Online Marketing & Games (Consulting Services) • May 2005 – Launched 1st Casual Games Portals (SkillPod.com / AnanziGames) • January 2006 – Moved Focus to Casual Games. Platform Developments Starts • December 2006 – Accepted in Innovation Hub Maxum Incubator Program • April 2007 – Brabys Financial Services takes 25.1% stake, changed to SPM • December 2007 – Graduated from Maxum Incubator Program • September 2008 – Convergence Partners Invests R3,5 Million for 25.1% – Shareholding: • Mark van Diggelen - 55.5% • Convergence Partners (DD Chairman) – 25.1% • Brabys Financial Services – 19.4% • July 2009 – Focus from R & D to Commercialisation of the Products • October 2009 – Invited into Nokia Launchpad Program • November 2009 – 8 Million Game Loads in 1 Month • March 2010 – Launch Mobile Games Platform
  7. 7. Integration Options – White Labelling / Re-skinning – Simple XML Feed – Advanced XML Feed – Custom Development – Mini Sites – Facebook Applications – Google Gadgets – Twitter Integration – Apple Dashboard Widgets – Mochi Distribution – Games Toolbars – Flash Lite Mobile Games – Nokia Ovi Store
  8. 8. How Do We Make Money? – Licensing of Platform – Platform Customisation – Affiliate Revenues – Google AdSense, Mochi, CommissionJunction.com – Games Revenue: • Custom Development • Re-skinning of Games • Games Translation • Game Licensing – Partnerships / Revenue Share – Games Sales – Download & Mobile – Subscription Revenues / Virtual Currency Sales – Consulting Services – Paid Placement, Ads on SPM Brands
  9. 9. The Solution • Games offering: – 780+ Games across all Genres – 460+ Games with Source Code – 200 High Score Games – 230 Download Games – 50 Mobile Game Titles – 600 Foreign Games (Polish, Russian, Dutch) – 14 Multiplayer Games • Game genres include: – Arcade Games – Casino Games – Puzzle Games – Kids Games – Strategy Games – Sports Games – Shooting Games – Driving Games – Card Games – Multiplayer Games
  10. 10. The Game Management Platform • Game Platform Features: – Game Management – Genre Management – Player Registration – Detailed Player Profiles – In Game Chat – Featured Games – Featured Tournaments – High Score Boards: » Weekly » Monthly » All Time » Personal – Newsletter & FAQ Publishing – Game Search Engine – How to Play Guides – Refer a Friend
  11. 11. The Game Management Platform • Game Challenges • Game Leagues • Tournaments Engine: • Prize Management • Live Tournament Leader Boards • Game Specific • Time Based • Create an Avatar • Virtual Currency / Pods • Game Syndication 4 Blogs • Ad Engine / Pre-roll Ads • Survey Engine • Community Elements: Friends + Messaging • Game & Player Rating • Extensive Backend with Reporting • API’s for Integration
  12. 12. White Label / XML Solution
  13. 13. Traditional Media / Online Media Offering
  14. 14. Product Launch/ Tournament Example
  15. 15. Promo Game Example
  16. 16. Foreign Language Games
  17. 17. Flash Lite Games
  18. 18. Custom Game Development
  19. 19. Online Games
  20. 20. Game Re-skinning Re-
  21. 21. Facebook
  22. 22. Social Media • Bebo • MySpace • Digg • Zoopy • Technorati • Live Spaces • Mr Wong • Flickr
  23. 23. In-Game Advertising
  24. 24. Moving Forward: Mobile Focus • Flash Lite Statistics: • Multi Platform Support – Nokia, Sony, Motorola, etc, etc • Currently 301 Million Flash Lite Devices Globally • 400+ Flash Lite Enabled Handsets • 1.4 Billion Enabled Handsets in the Next 3 Years (2008) • 80% of Internet Video Runs on Flash •SkillPod Mobile Platform • 50 Titles by April 2010 • Cross Platform Access for Multiplayer Games • Play Online Versions • Download Sales: Try Before You Buy • Sales: Premium SMS / Credit Card / PayPal • Syndicate to Publishing Partners • Syndicate to Network Operators • Many of the Online Platform Features Available • Convert Games to iPhone Apps with Launch of Adobe CS5
  25. 25. Moving Forward • Deployment of New Mobile Games Platform • Expansion into Nokia Ovi Store – with multiple language titles • Expansion into Apple App Store for iPhone & iPod Touch • Increased MyGamma Reach (Global) • Deployment of Spanish Portal and/or Partner • Deployment of Chinese Portal and/or Partner • Continued European Expansion through RTL Group • Setup International Presence (SA Based Limitations) • New Premium Online, Download & Mobile Game Titles • Self Service Game Advertising • Cross Platform Gaming • Further Global Expansion (100+ Million Monthly Game Loads)
  26. 26. Contact: Mark van Diggelen Email: Mark@SkillPodMedia.com Web: www.SkillPodMedia.com Tel: +27 12 664 0071

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