Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013)
Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum ...
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Legalized gambling

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Study done on legalized gambling and its effects on society

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Legalized gambling

  1. 1. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic Economic Boom or Social Bust Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Prof. Marke Stern and Jennifer Beever Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic
  2. 2. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic Legal Issues • Gambling is legal under US federal law; • Regulation by State’s Gambling commission; • Ex: Montana: Video Poker, slot machines, Black Jack, etc; – Approved and background checks on employees; Licenses; Ex: Nevada: regulates 1,800 slot machines 5,000 gaming tables; – Requires insurance on the money that comes in; – No regulations, no money;
  3. 3. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic How Internet Changed Gambling • No restrictions; democratic place; • Problem; Run by computer • States start to regulate
  4. 4. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic IS ONLINE GAMBLING ILLEGAL ? - Is Online Gambling illegal ? • The legality of Online Gambling; • Technically illegal in most of the US; servers are off shore; • Around 70 countries allow O.G. sites, including Australia S Korea and France. • Player’s responsibility; winnings forfeit; - Internet Funding Prohibition Act passed, after 4 years; - Congressman James Leach - Illegal for banks and CC transfer funds; - Gambling = sports betting;
  5. 5. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic NO LEGAL CASINOS PRIOR 1978
  6. 6. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic SEGMENTS OF LEGALIZED GAMBLING  Commercial casinos  Native American casinos  State lotteries
  7. 7. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic EFFECTS  More jobs dispersed among more people  No impact on unemployment rates  A limited positive effect on some house prices  A modest increase in bankruptcies  More total crime but less per-capita crime  No impact on total revenues or expenditures  A decline in per-capita spending and revenues
  8. 8. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic
  9. 9. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic
  10. 10. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic FEDERAL WIRE ACT IN 1961 “Whoever being engaged in the business of betting or wagering knowingly uses a wire communication facility for the transmission in interstate or foreign commerce of bets or wagers or information assisting in the placing of bets or wagers on any sporting event or contest, or for the transmission of a wire communication which entitles the recipient to receive money or credit as a result of bets or wagers, or for information assisting in the placing of bets or wagers, shall be fined under this title or imprisoned not more than two years, or both.”
  11. 11. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic UNLAWFUL INTERNET GAMBLING ENFORCEMENT ACT 2006 • Under UIGEA, “unlawful Internet gambling” means “to place, receive,
or otherwise knowingly transmit a bet or wager by any means which involves the use, at least
in part, of the Internet” in a jurisdiction where applicable federal or state law makes such a bet illegal. 31 U.S.C. § 5362(10)(A). • UIGEA prohibit all kind money transfer
  12. 12. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic THE FORMAL OPINION ISSUED BY THE DEPARTMENT OF JUSTICE REGARDING THE WIRE ACT TO INTERNET GAMBLING IN 2011 In September of 2011 the state of New York and Illinois the application of the Wire Act to interstate sales of lottery tickets on the Internet. The DJO decided that: • Interstate transmissions of wire communications that do not relate to a “sporting event or contest” fall outside the reach of the Wire Act. • Because the proposed New York and Illinois lottery proposals do not involve wagering on sporting events or contests, the Wire Act does not prohibit them.
  13. 13. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic FUTURE IMPLICATIONS - MARKETING PURPOSE TARGET MARKET • This pronunciation open a huge market for online gambling that is not related to sports, because now states were the gambling is permitted can increase their target market going to “sell” their gambling services for costumers located
  14. 14. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic FUTURE IMPLICATIONS - MARKETING PURPOSE PROMOTION • Use credits that can be exchange in a store for a special product or service. The company could promote games such as poker, black jack, Roulette and the points or credits that people wins can be uses as a coupon for purchase product or services in stores. This can help marketers to track sales what is so hard nowadays. • On the other hand, Studies shows that online gamblers are more likely than other Internet users to click on ads, to be less annoyed by them and to be more likely to remember advertising messages. They also are more likely to sign up for e-mail marketing and to open e-mail promotions.
  15. 15. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic FUTURE IMPLICATIONS BENEFITS FOR THE GOVERNMENT AND THE ECONOMY • Legislators in Florida presented a study showing that legalizing online poker could raise US$90 million annually in taxes. • Goldman Sachs evaluated that U.S. market for online casinos and poker could be worth as much as US$12 billion.
  16. 16. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic IS ONLINE GAMBLING WORSE THAN ONLINE GAMING?
  17. 17. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic IS ONLINE GAMBLING WORSE THAN ONLINE GAMING?
  18. 18. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic CURRENT CORPORATE SOCIAL RESPONSIBILITY “The gambling industry supports education and donates millions of dollars to colleges across the United States. For example, in Georgia the Hope Scholarships is a program created by the gambling lottery industry and gives full scholarships to well deserved Georgia students.”
  19. 19. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic CURRENT, CHARITY BENEFITS “The gambling industry supports education and donates millions of dollars to colleges across the United States. For example, in Georgia the Hope Scholarships is a program created by the gambling lottery industry and gives full scholarships to well deserved Georgia students.”
  20. 20. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic CURRENT, CHARITY BENEFITS • Charitable Institutions: Receiving benefits from the gambling industry for their different causes • Schools: Holding casino night events to raise money for the construction of their school buildings • Some State-Run Institutions use some forms of gambling: large bingo games, lotteries, raffle events and charity poker events
  21. 21. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic CURRENT CODE OF ETHICS • AMA (American Gaming Association) – Code of Conduct Established 2003 • The Code of Conduct is a pledge to employees, patrons and the public to promote responsible gaming in every aspect of the casino business, including employee training, customer education, the prevention of underage gambling, responsible alcohol service, and responsible marketing and advertising. All AGA member companies adhere to the provisions of the Code, and its reach for responsible gaming programs in international jurisdictions and non-member casinos across the country as well
  22. 22. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic Sources: http://www.gamblingandthelaw.com/ http://entertainment.howstuffworks.com/online-gambling2.htm http://vegasclick.com/online/legal.html http://www.coolcat-casino.com/casino-news/legal-issues-in-online- gambling.php http://uscode.house.gov/download/pls/18C50.txt http://www.nigc.gov/LinkClick.aspx?link=NIGC%20Uploads/readingroom/bulleti ns/20093UIGEAbulletin.pdf http://www.justice.gov/olc/2011/state-lotteries-opinion.pdf http://www.justice.gov/olc/2011/state-lotteries-opinion.pdf http://www.nber.org/papers/w11234.pdf?new_window=1 https://www.cityofboston.gov/Images_Documents/Betting%20on%20the%20Fut ure%20Econ%20Impact%20of%20Legalized%20Gambling%20(Baxandall)_tc m3-35765.pdf
  23. 23. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic http://www.forbes.com/sites/nathanvardi/2011/12/23/department-of-justice-flip- flops-on-internet-gambling/ http://www.natlawreview.com/article/doj-s-reversal-wire-act-what-it-means- internet-gaming http://www.nytimes.com/2011/12/25/us/online-gaming-loses-obstacle-at-justice- department.html?pagewanted=all&_r=1& http://www.gamesindustry.biz/articles/2013-05-01-facebook-q1-game-revenue- up-12-percent-zynga-down-37-percent http://www.fifa.com/mm/document/affederation/administration/50/02/82/codeofe thics2012e.pdf http://www.americangaming.org/social-responsibility/responsible-gaming/code- conduct http://truist.com/why-corporate-social-responsibility-is-so-important-in-2013/
  24. 24. Z1213: Ethics in Marketing and Advertising X 460 (Spring 2013) Andre Takao | Emir Kosif | Natália Aranovich | Ricardo Aum | Vanja Djekic http://www.library.illinois.edu/gaming/groups.html http://www.tax-news.com/malta/responsible_gaming.asp http://dro.deakin.edu.au/view/DU:30018005 http://www.flickr.com/photos/21812821@N05/5431046425/in/photostream/ http://www.casinoscamreport.com/2010/08/27/casino-getting-prepared-for- online-gambling-legalization/
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