The Facebook Journey of Engagement

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Useful insights and tips to maximize your facebook / advertising strategy and optimize engagement with users or fans through purchase funnel.

Published in: Social Media, Business, Technology
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  • Let’s talk about sometelco brands already finding success on FB
  • The Facebook Journey of Engagement

    1. 1. the facebook journey of engagement
    2. 2. checking facebook a lot?
    3. 3. 79% of smartphone users check facebook within 15 mins from waking up ... while 62% don’t even wait 15 minutes
    4. 4. …need more engagement data ?  Smartphone users check Facebook 14 times a day  Average daily mobile time is 30’
    5. 5. …still not convinced?     46% check it when shopping 48% at gym 47% when preparing a meal 50% while at a movie Peak Facebook time is just … before bed
    6. 6. Facebook enables business to connect with more people on more devices
    7. 7. Newsfeed is the most engaging part of Facebook
    8. 8. Brand New: Target Mobile Block Reach a massive audience on people’s most personal device 500.000 Unique Greek Users In 3 days
    9. 9. Reach the largest and most engaged community of real people on the planet
    10. 10. They are interacting with each other
    11. 11. Facebook Users Like on Average 36.7 Pages 715% more in 3 years!!!!
    12. 12. What are they sharing? Source: Socialbakers, August 2012
    13. 13. Introducing the new Facebook Newsfeed
    14. 14. Size matters!
    15. 15. Goodbye clutter
    16. 16. Shorter captions
    17. 17. Choose feeds
    18. 18. Consistency across devices
    19. 19. New Facebook Newsfeed Marketing Tips  Publish more visual content  Create image focused ads  Keep your copy short  Focus more on your evangelists  Create more compelling content  Integrate your FB &Pinterest strategies  Influence users to check in  Continue increasing Likes of your Page
    20. 20. Users leave ….
    21. 21. through their Social Path…
    22. 22. follow them …
    23. 23. … and engage
    24. 24. Social is not an objective
    25. 25. It’s about advertising
    26. 26. Facebook Premium ads The most impactful bundle to distribute your content 3X ROI for RHS of homepage* 5-10x better performance than the rest of Facebook + * The source is from a variety of third party studies, including media mix models and various test/control approaches Desktop and mobile
    27. 27. It’s about Targeting
    28. 28. and an Always-On-Strategy
    29. 29. the Key to driving results Prepare • Setting campaign's goals • Identify and agree on correct KPIs & Benchmarks • Set the test up accurately to ensure proper testing Test Scale • Conduct a low cost test • Implement according to strategy • Follow test guidelines • Optimize as needed • Incrementally increase spend while meeting targets
    30. 30. The Samsung Success story
    31. 31. LAUNCH OF SAMSUNG GALAXY S III Reached 7 million Fans in just 6 months Advertising      Reach Block (3 days) Log out experience (6 days) Page Post Ads Sponsored Stories Mobile Clusters (i-phone users, handsets 3+ years old)  Mobile Target Block  News Feed mobile  Desktop Premium Ads 10 – point lift be Let’s in favorability $ media success. 13 X return on clear. This is not a social129M in sales attributable to Facebook advertising spend This is a Marketing Success! Brian Wallace, VP Strategic Marketing, Samsung Telecommunications America
    32. 32. Return on Engagement (ROE) is the new Return on Investment (ROI)
    33. 33. Kiss me good night, with LOX
    34. 34. Thank you Vanina Leka Sales Director Thinkdigital GR, CY, AL Tel. 210-8026050, ext. 105 Email: vaninal@thinkdigital.net Find us on Social Media:

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